Is there anything worse than staring at an empty page and not knowing where to begin? I don't think so.
When I was new, I liked the idea of offering an Advanced Reader Copy of my book. It sounded so easy. It is easy -- but, there is a lot of planning involved and you need the right verbiage to ask for a favor without putting your readers off 🙂
PLANNING IS THE KEY:
When I was new, I was so anxious to release my eBooks. Now that I've been doing this for a few years, I realize that the planning behind a book is crucially important. So my tip to newbies is to wait until you have the book back from the editor and the proofreaders. Only then are you ready to release as an ARC Copy.
WHY THE DELAY?
The delay is for "reading time" and "pre-order time". Both of these strategies will help you get reviews and drum up some buzz about your new book. You don't want to miss out on posting about your book on social media with the following hashtags: #comingsoon, #newrelease, #releasedate, #ARCreaders, #preorders, #freeebooks -- and more!
EIGHT WEEKS?
Why eight weeks? You need to gather readers for at least two to three weeks to send them the book. They need at least two to three weeks to read the book. That takes you to 6 weeks. Now, if you are a beginner, I'm suggesting you plan your release eight weeks out.
If you will be using Bookfunnel or SiteOrigin to send out the book, you'll need time for people to find it as the authors all send around the newsletters about the promotion at a different time.
Now, if you have been writing and releasing books for awhile, you can probably get this all done within 6 weeks. I'll leave it up to you to figure out how you want to do it.
UPLOAD YOUR BOOK TO AMAZON WITH A PRE-ORDER DATE.
Only set the eBook for pre-order. I tried to set the paperback once, but that went live! So only do the eBook. Once you upload it, record your ASIN number.
ADVANCE REVIEW COPY – VERBIAGE FOR AN INVITATION FOR ARC READERS:
Dear Readers:
I have finished BOOK TITLE. This is Book 3 in BOOK SERIES NAME.
I'm sending this email to my newsletter subscribers to see if anyone is interested in getting a free copy of the book in exchange for agreeing to read the book before it is released. The release date is RELEASE DATE.
Below is a description of the book to see if you would like to read it:
[Add in the description you plan to use at Amazon KDP. Don’t let it be too long, maybe 4 medium paragraphs at the most]
Above is an ad I used on Social Media and on my website when I was looking for ARC readers for Murder in the Car Wash. I had over 25 people sign up. For newbies, that's a lot. Not for Steven King or Nora Roberts, but for new self-published authors? It's a lot.
ADD CONTACT INFO:
In the ARC copy, I use a page called Note to Reader where I thank them for reading the book. I add in a few words about liking to interact with my readers, and add my email in case any of them want to let me know what they thought about the book.
If anyone takes the time to email you and point out a typo or grammar mistake that got by the editor and proofreader, thank them. I also add them to the Acknowledgement Page in the book!
THE RELEASE DATE HAS ARRIVED:
During the time you're waiting for your ARC readers to finish reading the book, find time to prepare your Paperback and Hardcover manuscripts. This way, you can upload them on the day after your eBook release.
Why the day after? I never trust things 100% -- a bit paranoid in today's world. Maybe Amazon will have a website glitch, etc. I want to make sure the book is released before I send the emails to my ARC readers or publish my Hardcovers or Paperbacks.
WORDING FOR THE EMAIL INVITING READER TO DOWNLOAD AN ARC COPY:
Here is an example of wording to ask for a review:
Dear Advanced Copy Readers:
The day has finally arrived! BOOK TITLE has launched on Amazon on RELEASE DATE. I hope you all enjoyed the advanced copy of the book. I would be so grateful if you would take the time to leave a review. Here is a direct link: http://www.amazon.com/review/create-review?&asin=B0B3Y2WH9G.* (See below)
I'd like to take one final opportunity to thank you so much for participating in my launch team for this book. A couple of you have gone the extra mile in sending an email pointing out a typo and grammatical error or two, which is invaluable. The book was professionally proofread before the ARC release, but a few errors still got through the professionals, but my team found them!
I'm working on a new murder mystery series and also working on [new project if any]. I will surely contact you all when these books are ready to go in the hopes you will have the time to participate on another launch team!
DON'T FORGET TO PUT A LINK TO LEAVE A REVIEW IN YOUR FINAL MANUSCRIPT!
HOW TO CREATE A REVIEW LINK FROM AN ASIN NUMBER:
Below is the review link for my Car Wash book. Each review link is created the same way. Your link will be this link with your ASIN number.
Just copy this link starting from the http all the way to the asin=. Then substitute your ASIN for my ASIN, as shown below:
http://www.amazon.com/review/create-review?&asin=YOURASINHERE