organizing an ARC campaign – Read First Chapter.com

Why Have a Private ARC Campaign

WHY HAVE A PRIVATE ARC CAMPAIGN?

private-gatheringThe one main reason I have right now is that I want to avoid offering this to the general public because I am not sure if the book, even though it is edited, is in its final form.

I normally will offer the ARC copy knowing that people want free copies, but this book I’m unsure about.  I want to at least start with my newsletter readers who I can ask to help me with feedback and fill out a questionnaire about the book.

I’m not sure I will go with this exact ending.  So this is not set for pre-order and although it has been edited, I may change the book based on feedback and then it will need to be re-edited.  So I don’t want a lot of copies of this book floating around.

By limiting the number, I can make sure I send a free copy to the ones who read it for me and I can tell them where and why I changed the text.

THE STEPS I WILL BE PASSING THROUGH:

checkline and outlineIn order to offer a limited ARC copy, I will use my newsletter list, which is really my reader list, and my website.  I will limit the invitations to these two places.

Here is a list of the steps I will need to go through.  I will be making short videos and/or blog posts to share what I did in each of these phases.  Nothing is hard, but it all takes time.

  1.  Finalize the ARC copy of the manuscript in Word docx file.  Add a watermark indicating this is an ARC copy.  Make sure this copy has a link to the ARC Questionnaire where readers can share their feedback with you.
  2. Convert the docx file into an ePub.  I use convertio.co, which is a paid site.  It costs $9.00 a month.  I used it more than the old plan used to give you as a free trial.  However, I believe it is all paid now.  So you can go to Fiverr and search convert docx to epub and choose the budget of $5 or $10 — because it now defaults to people who charge $25.Once the document is converted, download it onto your hard drive.
  3. I usually bring these epubs into Sigil, a program to create and/or edit ePubs in order to make some global changes and/or clean up the extra codes it may bring inside.  I will have a video on this one.Create a PDF from your docx file.  Once you have the epub and PDF, you are ready to upload to KDP and test it.  I will cover this in one of the videos.Upload the PDF and the ePub up to google drive and copy the links; you will need them later.
  4. Author-Website-with-signup-formThe next steps are done with my website.  They have to do with pages and forms.  So if you don’t have a website, then you can use google forms or whatever system you presently use to get signups.  I use Mailerlite and could have set this up through them, but I want to receive the emails and names myself so I can keep a list of who the ARC readers are so I can ask them for a review when the book is ultimately published.

I need a page with graphics introducing the book.
I need a graphic and link for the front page of my website.
I need a Contact Form 7 with an auto-reponder where I put the two links from Google Drive to download either the PDF or the ePub.  I need to check the form to make sure it works.
I need to create a form for my feedback questions and post it on a separate page on the website.
Then I need to create a list to keep track of who my ARC readers are and their emails.

So that is the process I am now going through.  In the next blog posts and videos, I will be addressing these very creations and/or changes.