Book Launch – Writing Descriptions and Blurbs – Part 2 – Read First Chapter.com

Book Launch – Writing Descriptions and Blurbs – Part 2

***    WRITE DESCRIPTIONS & BLURBS   ***

I start by writing a rather long (350 to 450 word) description.  This is good for Amazon and the paperback cover.  To be honest, I’m not that great at blurbs and descriptions, so I find someone on Fiverr and have them write a blurb and description.  I paid about $25.00 a piece for two blurbs.

From the larger description, I keep reducing the description down to one or two lines.  I do this because if you run ads on Amazon, you only have a couple of sentences.  Same with Bookbub and some other websites.  So it’s a good idea to do this when you have the time.  I get antsy when my book is being edited so this is a good way to spend my time!

I also begin work on 3 new possible stories for new novels to get my juices going.

***   CREATE A LAUNCH CALENDAR   ***

I don't pick a launch date until my book is back from the editor and ready to upload.  I prefer stress-free writing and launching, so I wait until I'm ready to go.   Once the book is done, I pick a date 2 months away.  This gives me a chance to get Advance Review Readers and some feedback from at least some people.

book-launch-calendar

You can create a separate Google calendar for this.  I use an Excel sheet, as shown above, and fill in the dates and what is going on at that time.  This allows me to keep adding and removing things.