eBOOK BOOK COVERS - HOW TO RESEARCH AND PREPARE TO WORK WITH A FIVERR ARTIST
IT'S EASY BUT REQUIRES PREPARATION:
In this blog post and video, which I will post below, I'm going to go over all the steps you should take in preparing to contact an artist at Fiverr to purchase an eBook cover. These tips will be helpful to both those who have money to publish but no time and also those on a shoestring budget.
It's all about organizing your thoughts, your examples, and asking for exactly what you want. That's what this blog and video will be all about.
FIRST STEP IS TO FIND A SIMILAR BOOK TO YOURS AND/OR ONE AMAZON CATEGORY.
I'll use my own book entitled Darius - A Vampire Story as a reference. Although the story in Darius is a modern-day contemporary story and differs greatly from the classic Dracula story, the 'low fantasy elements' like the vampire powers and magic rules are about the same. My book also has references to sex but nothing happens on the page. That is true of Dracula as well. So that's why I have chosen Dracula as my 'guiding light' book.
I go over more in the video what a 'guiding light' book is, but it almost speaks for itself. It's at least one book you are sure would fit with your book. In other words, the same readership that likes your guiding light book, those readers would most likely like your book too.
The first goal is to find the three best categories at Amazon.com. It sounds easier than it is because there are now dozens and dozens of subcategories and new genres everyday. So a little research is needed to make sure you choose the best three categories for your book and this choice will also dictate what your book cover should look like.
GENRES AND SUBGENRES:
All Fantasy books contain make believe and magical powers but the subgenres differ from one another in many ways. I have an infographic that notes what the subgenres have in common and what the names of the most popular subgenres are and how they are different from each other. If you want a copy of this, you can download it here.
If you can pick out your fantasy genre from this list, you can start there. If your book is other than a fantasy book, continue reading as I will show you how to use AI to find your categories.
HOW TO USE AI TO FIND CATEGORIES:
ONE TECHNIQUE:
You can start with a guiding light book, or a solid category. I use gemini.google.com as my go-to ai tool. I've used it several times regarding best sellers and also book categories and it's surprisingly quick and knowledgeable. Go to gemini.google.com and type right into the prompt box and then enter. I'll post three example prompts below:
Can you create a list of the top ten low fantasy vampire books like Dracula?
Can you create a list of the top ten cozy fantasy books? Please include all classics in the list.
Amazon has a book category called Occult Fiction. How is this different from Low Fantasy and Cozy Fantasy?
SECOND TECHNIQUE:
It's possible to also write up a short but concise outline description of your book and ask Gemini to suggest the top 3 categories at Amazon for your book. This may be easier for you.
Either technique will work.
Another tip I can pass on is that if you choose a classic as a guiding light book, or a popular book that has been professionally published, by analyzing those books and seeing where they are positioned, in a way you are getting the advantage of the marketing department that is behind this bestseller. The publishing companies have a marketing department and they work all day positioning books. By watching those bestsellers, you can profit, so to speak, from all of their education and know-how.
THE PROCEDURE:
STEP ONE: Start researching the books you find using AI or using the keywords for your category. Open each book and scroll down to see what categories the book is listed in. You will see categories you have never heard of and didn't know existed. If you think the category would be a good fit for you book, click on the link and it will open an Amazon Best Seller's List in that sub-category.
This Bestseller list will give you a scrolling view of what kinds of books are positioned in this category. It will also give you a lot of information about what kind of book covers are popular in that subcategory. Pay particular attention to the colors used, are there more popular colors than others? For example, in Gothic Fiction, black and red are dominant colors as are gothic fonts. Make note of these.
As a new writer, it is tempting to want to have a "scene" on the front of the book that will represent the story, but this can be a newbie trap. It's better to have a book cover that fits the category than one that is in your favorite colors with too much action going on. You will see what I mean when you do this research.
STEP TWO: Keep notes on the names of books you find that are similar to yours. Keep notes on any categories you feel are a good fit for your book. Remember, in this process you are looking for best categories and you are also finding 3 or 4 book cover designs that you want to use as examples for the Fiverr artist.
Just a word of caution about not taking notes. You will not be able to use your memory only. By the time you open several books and categories, you will not be able to keep them all straight, so take notes!
GATHER EVERYTHING TOGETHER:
Try to put all the pictures of the books on one page. You can do this in Word. If this seems like too much work, you can save the inspirational covers and keep them all in a folder so you can upload them to your fiverr Request.
A LITTLE BIT ABOUT FONTS:
I go into details in the video below about why it's important to know which font you want to use. If you hire a Fiverr person today to make a book cover for you for $50, when you go back for a change in two months, or you have another book in the series, his or her prices could have skyrocketed. They only start out at $5.00. This happened to me and I always make it a rule to choose my own font.
dafont.com - These are more advanced fonts, at least in the gothic style, but only some are 100% free. You need to check the small print.
elements.envato.com - This website is one that I subscribe to, but I believe you can make one-time purchases from them. They have very fancy fonts.
THE FIVER APPROACH:
Here's what you should have:
One sheet of pictures of books you like and what you like about them. For example: The top 3 I like the format, the layout. Numbers 4 and 5, I like the atmosphere, the mood of the artwork. Number 6 and 7, I like the shadows in this book cover. And the last one has a font that I love.
Then give them a short synopsis of the book so they are on the same page as you.
Give them the exact three categories the books will be in and tell them it's important that your book fit within these three categories.
Give them the name of the font you want to use and where to get it. If it costs money, then you can purchase it and upload the zip file that you will get upon purchase.
Give the artist plenty of time so you don't get a rushed order.
THIS IS THE MOST IMPORTANT ONE: I want an eBook image that is 1600 pixels by 2560 pixels in 300 dpi delivered in a svg file with 3 revisions. I want it to be similar to the pictures submitted and according to my written specifications.
Be aware that an artist can create any artwork in 300 dpi with as much ease as in 72 dpi. It's only the change of the settings when they start. So don't allow them to intimidate you or tell you that will cost more money. I've never had this happen, mind you, but I just throw it out there as a protection. I have had nothing but good results working with artists and technicians at Fiverr.
HERE'S A VIDEO THAT COVERS A LITTLE MORE INFORMATION THAN THE BLOG POST:
The Power of Creative Breaks: Recharging Your Mind and Boosting Creativity and Productivity:
While writing a novel, or just in today’s fast-paced work environment, we often find ourselves buried under a mountain of tasks, deadlines, and responsibilities. A feeling of being overwhelmed by your how-to lists can happen, zapping what’s left of your daily energies.
Just like a cluttered workspace, a crammed mind can hinder creativity. A break allows your brain to hit pause, letting go of unproductive thoughts and making space for fresh ideas.
Clear the cobwebs out of your mind. It’s important to take a step back to recharge your batteries. One effective way to do this is by incorporating creative breaks into your daily routine.
TAKE A BREAK AND COLOR SOMETHING OR ADD A PAGE TO A SCRAPBOOK:
When you immerse yourself in a creative activity, you allow your mind to wander and explore new ideas. This mental freedom can shake off your daily work enough to give you a respite from things.
By delving into another unrelated creative endeavor, it can also give your mind a chance to operate on its own. Be amazed at how new ideas will come to you regarding your daily work, including new strategies or shortcuts to help you get a better handle on things.
By setting your mind free to create something that has no deadline and no boss, you will create your own respite, a resting place to completely clear your mind.
THE RETURN OF MENTAL CLARITY:
After just a short hour or so of this creative activity, your mind will be clear. You will begin again with a rested mind, a mind that has been on a creative journey and will bring with it renewed energies and even new and better ideas.
REDUCED STRESS AND ANXIETY:
This respite will also reduce stress and anxiety. Even if you add this respite and need to make it up on the other end, it can still make your work more enjoyable. It can whisk you away from that point where you want to pull your hair out.
TRY IT – HERE IS A COLORING PAGE OF A CAT WITH FLOWERS.
Click on image to download a pdf from Google Drive
I’ve always found that infographics can give you an instant bird’s eye view of any information, system, or strategy that makes understanding the information so much easier.
I’ve also found that organizing information in a way to make an infographic is a good way to actually study a subject. Most of the style of infographics come from color, symbols, icons, and shapes. The test of it is made up on bis and pieces of organized information.
INFOGRAPHICS AS A WAY TO LEARN INFO:
The last few times I was wrestling with learning something, I “took notes” and then organized them into an infographic or two. What I found was that the process was easier than I thought.
After analyzing what makes an infographic, I realized that it all starts with the organized information set up in some kind of hierarchy, sectioning or divisions
Once you know how many containers of information you will need, your design begins there. The rest of it is color choice, container sizes and shapes, and whatever illustrations, charts or icons you want to use to dress it up.
INFOGRAPHICS AS A WAY TO PASS ON WHAT YOU’VE LEARNED:
Once you are done, you know the material much better. And with an infographic now in your hands, it’s easy enough to pass it on. People love to have easy-to-understand information or directions at their fingertips!
If you would like to download an infographic about organizing information for infographics, sign up below. This list only gets one email newsletter a month with other infographics, sales, deals and steals.
This is a shortcut for self-published authors and writers who are creating their own book covers. This will save you at least two hours in design time and even more if you are a beginner.
HOW DOES THIS WORK?
You need to make a copy of the front and back of your paperback. Save separately as jpg files.
Add the back and front into the proper size hardback cover template
Create a new background
Add the Spine so that everything fits exactly.
DOES IT WORK FOR ALL COVERS?
My chosen size for the Hardcover book is 6 x 9 inches. My paperback is in a 5.06 X 7.81. So I'm only going up about an inch. This technique won't work if you need to grow your book cover much more than that. But with the amount of time saved, it may be worth the trial!
WHAT IS THE PROCESS?
You need to get the proper hardcover template from KDP. There is a Paperback and Hardback calculator here
You need to know the exact number of pages your hardback book is. Special note to beginners: This isn't the book page count. This is the real page count when you count all of the skipped "even pages" before the chapter odd pages. For example: My Sanctuary book has 257 pages but the real count is 262. So when I went to the KDP calculator, I entered 262 as the page count.
Once the KDP Hardcover Calculator creates the book cover template, download to your computer. You may have to open the zip file. If you have any trouble with it -- like I did in the video below -- try shortening the name of the folder. When I shortened the name, I was able to extract the files in the zip folder.
WHEN DO WE GO TO GIMP?
Open the hardback cover pgn document in Gimp. Everything in pink is margin. The spine text must fit into the white area in the center between the front and back.
The first order of business is to put guides around the pink margin areas. If you don't know what this means, check the video below where I show you how to do it.
START WITH A JPG OF YOUR PAPERBACK BOOK COVER:
Pull up a jpg of your paperback cover. You cant use the gimp file with all the layers. If you do, you will go insane. So make sure it's a single document. If you saved it as a pgn, that will work too. Open the cover as one layer, either a jpg or a png file.
HOW TO COPY A SELECTION AREA IN GIMP:
Choose the Gimp Selection tool -- it's the second or third one in the top row -- and drag a selection box around the front of your ebook.
Right click on the selection area and choose Edit > Copy visible. This tells Gimp to only focus on the selected area. Now it's copied to your invisible clipboard.
Click on FIle > Create > From Clipboard. This will take the front cover from your clipboard and throw it into a new image. Save that as the frontcover.jpg. Do the same for the back cover.
Referring to the template with the pink margins above, bring in the front and back covers you just saved. File > Open as lawyer > find and click on the individual jpg files.
Once you bring in the front cover, click on the move tool, and put the front cover inside the white area in the template. Center it as best you can.
Click on the Resize tool and click on the front cover image. You will see a dialogue box come up and lines with boxes will form around your image. Hold your control key and grab one corner of the image and drag out slowly, making sure to fit the cover exactly into the white area. Avoid the spine area.
Repeat this process for the back cover.
This is what your cover should look like now. Just has the front and back in place. Notice that neither cover is going into the pink margin areas.
MAKE A NEW BACKGROUND:
In my cover, I used a gradient as my original background color. As I demonstrate in the video below, using the color eyedropper, I made my foreground color the lighter olive green and the background color the dark olive green.
Then using the gradient tool and holding my shift key down to keep my line straight, I drew a line from top to bottom, inserting a new background that is the same as my original background.
WHAT ABOUT A PICTURE BACKGROUND?
If you used a picture scene as your background, you will bring in the picture as a new layer. File > open as layer > and click on your background picture. Just as you pulled your front and back covers into place using the resize tool, do the same with your background.
NOW FOR THE BOOKCOVER SPINE:
Once my background was in place. The only thing left was adding a new spine that fit exactly into place.
My text is white, so I changed my foreground/background colors back to black and white. I made sure my foreground color was white as that is the color the text tool pulls from.
Click on the text took and type in your title. Highlight it all and increase or decrease the size that will fit into the spinal area. Make sure you are looking at the guides. The title and author need to fit in the center of these guides.
Once I was finished typing and resizing my title, then it's time to click on the rotate tool. This took throws up a dialogue box too. In this box, type in 90 in the top area. Then click Rotate. It will put your text into position to be moved into place using the move tool.
Do the same for the Author name. Special Note for Beginners: If you need to change the text after it is rotated, Gimp will need to take the text back to being text. Once you rotate it, it makes it into an object.
So if you need to do that, simple click on the right layer, and click on the text tool and then click on the title. Gimp will then automatically return it to being text only. Fix the text size and you will need to rotate it again.
YOU'RE DONE!
Once you have created the new spine, you're done. Save the document as a gimp file. Then export as a jpg file. I never save from a gimp file directly to a pdf, because when I do, I have had problems with the text falling off the page. It may have been corrected through the years with Gimp, but I still export first as a jpg and then I open the jpg and export that as a pdf.
BELOW IS THE VIDEO WHERE I GO THROUGH THE ENTIRE PROCESS.
In my last blog post, I went over how to find the right genre for your ebook. I also suggested you choose one or two book cover 'templates' from the ebooks you see during this journey. That's our starting point for this blog post. Now that you know where you want to go, it's time to learn about the technicalities: the sizes, resolutions, etc. It's all here on one page.
If you are planning to work with a designer, it is best if you are in control of most things about your cover. Not knowing what font the designer will use could be a problem if you want to change the font down the road or add a second book to a series. Unfortunately, I'm speaking from experience. So be sure to choose everything about your book cover even if you will be working with a designer.
WILL YOU NEED A COLOR SCHEME?
Often the ultimate colors of your cover will come from the pictures you choose. But there are techniques to wash a scene in a very subtle color in order to cast a certain mood into an image. You may want to take a look at a website or two where you can find some great colors. Here are two:
IMAGE SIZE: The best and recommended size for the ebook cover is 2560px by 1600px. This number comes from KDP itself. This is the size for the eBook cover.
RESOLUTION SIZE: Create the cover using 300dpi, which is high resolution. Don't compress the size, as Amazon compresses the sizes a bit itself.
COLOR PROFILE: RGB - If you don't know what this is, don't worry about it. It just means we will be using RGB which is the color for the web as opposed to CMYK which is color for printers.
RULE FOR WHITE COVERS: If your cover will have a white background, you will need to add a narrow 3 to 4 pixel border in a medium gray to define the background.
THE TECHNICAL INFO ON PAPERBACK COVERS:
The more versions of your book offered, the more Amazon will want to offer them for sale. So having an eBook and a Paperback is a minimum. Many authors are offering audio versions of their books and now hardcovers now too.
The paperback template is based upon how many pages your book will be when finished. The size of the cover will depend upon what size paperback you choose to produce as well. You can find the calculator below at this link.
Once you click through to the paperback template calculator shown to the left, fill in the following information based upon your own choices. Once you put in your particular page count, click on Calculate Dimensions.
At that point, it will throw up a template with measurements. Unless you are an actual graphic designer, the dimensions will mean nothing to you. You will work from the template.
Download the template and save it onto your desktop -- or somewhere else you will be able to find it later. If it downloads into a zip file, right click on the folder and choose "Extract all". It will allow you to extract the files and save them into a folder that will default to the same name.
Binding Type: Hardcover or Paperback
Interior Type: Black and White or Standard
Paper type: White or Cream
Page Turn Direction: Left to right
Measurement Units: Inches
Choose a size: (I use 5.06 x 7.81) - You can see what dimensions the other authors in your main category use. I would go with the crowd on this choice.
Fill in the page number and click "Calculate dimensions".
It will throw up a template like the one below:
Click on the button that says 'Download Template".
WHAT DO I DO WITH THE TEMPLATE?
If you plan to have a graphic designer create the cover for you, then pass on the png file to them. Tell them you want the artwork produced in 300dpi and you want it delivered in a png file -- not a pdf. Be firm about this. Tell them you won't pay for a PDF. A PDF is useless if you decide you want to tweak the artwork. If you can get them to give it to you in a xcf file (gimp) or a psd file (photoshop), even better. That is the best of all worlds. Not all artists will agree to that, but give it a try.
If you plan to design your own book cover, you can right click on the png file and select 'open with' and then select the Gimp program. I'll pick up in my next blog post with creating only the eBook cover in Gimp. We'll start there.
SHORTCUT TO CREATING THE PAPERBACK COVER:
When you create the eBook front cover, you can design the back cover at the same time. I suggest this because when your manuscript goes out to the editor, there will be about a month of 'free time' and if you want to get a jump on getting your back cover done, this is a good time but it is before you will know the exact page count.
Then once you have your page count, the only thing that will really change is the spine of the book. As long as you are using a one color background or a unifying blend of colors, you can easily create a spine to unify the front and back covers and it will fit perfectly into the template.
This is also a good way to keep your spines consistent. I wish I had known this when I first started out!
At some point your manuscript will get closer to publication. At that time, you will need to start thinking about dressing it up for publication. The book cover. You can find any number of places, including KDP itself where you can create your own cover for free. Not recommended, but it's possible.
If you are writing a non-fiction book, you can probably get away with using the KDP cover creator as the non-fiction books are more 'content related' than fiction.
Every new author begins to have visions of scenes they want etched onto the front of their book while writing it. I personally did the same thing. The book cover doesn't have to reflect any scenes from the book. The book cover is more sales pitch than any type of a summary or hint at what the book is about.
SO WHAT SHOULD DETERMINE THE BOOK COVER?
Answer: Genre and mood. Genre or theme. That's what should guide your choice in a book cover. The best practice for a newbie self-publisher is this: Find your genre and then see if there is a sub-genre where your book fits. Above you will see some of the subgenres under romance and some under mystery, thrillers. Finding your exact niche is what you want to target before you set your heart on any design.
What does this mean? Let me explain for the ultra newbies. It means that romance is a large genre by itself. However, Amazon has created all kinds of subgenres under romance like billionaire romances, cowboy romances, small town romances, etc. With all the analytics in the world, Amazon knows that people tend to like the same types of books, and by having these subgenres, it's now easy for people to find exactly what they want. As a new self-publisher, you need to make this work for you.
REAL WORLD EXAMPLE OF CHOOSING THE WRONG GENRE:
I wrote a vampire series that was really best suited as a paranormal romance. I never heard of paranormal romance. I didn't even know they had a paranormal romance genre. I was operating on the antique system where all vampire books were in the horror section. WRONG!
Not knowing all this, I originally designed a cover for "gothic vampire". Big mistake. I'll go into that experience a little more as I explain how to work with fiverr and still maintain control over your design. My point here is that I found out too late how important these sub-genres were. I had already paid for a fantasy gothic cover. Then when I went to change it, the fiverr designer who charged only $50 a cover now wanted $250 a cover. I had four books in my series! More on that in another blog post.
The way this became a problem for me was that my book covered looked like a high fantasy horror, but there wasn't enough blood in my story for that genre. My vampire series is more of a paranormal romance, a modern family drama. So it just was on the wrong shelf, so to speak. The cover was the main problem. It said gothic and it wasn't projecting the right "genre" or the right mood.
I have since fixed it, but it was an expensive lesson I learned the hard way. Anyway, I think you get the drift that knowing what book shelf, so to speak, you are designing for is very important.
TO SUM UP: Find your genre first and see if you also belong in a sub genre. Then search out this sub-genre best seller list on Amazon and look at all the covers there. Pick two of your favorites. They will be your inspiration covers.
NOW WHAT? HOW DO I GO FROM FINDING A BOOK COVER I LIKE TO CREATING MY OWN?
The answer to this question is determined by your budget. In the world of self-publishing, there are dozens of companies and freelancers that serve the self-publishing community. They do everything from ghost writing, editing, book covers, marketing, social media and more. You can spend a small or even a large fortune on these services -- and you may be in a position to do that. If you are, good for you. If I had all the money in the world and had it all to do over again, I would get a publishing coach who could hold my hand and direct me on the path the entire way. I would make sure this consultant was an editor first and consultant secondly. This is probably the least stressful way to self-publish.
One Word of Caution: Be careful as you choose services to help you as there are good companies and some shady companies.
However, if you are publishing on a shoestring, then you've come to the right place. Keep reading as there are two different routes you can take, each will be determined by how much of a shoestring you are operating on.
TWO ROUTES TO THE SAME SELF-PUBLISHING END:
If I had to make one recommendation to new self-publishers, I would tell them to spend their money on a good line-editor and learn to do the other services yourself. It is possible to find an excellent freelance editor for four to five hundred dollars. If this is the main expense of publishing a book, that's still considered a reasonable budget.
Don't worry if you are a single mom or supporting a family and you don't have a spare four hundred. If there are kids in your house, I can only imagine how fast they can eat money! I operated on less than $400 in the beginning. I've got you covered below.
THE FREE ROUTE TO A GREAT BOOK COVER:
With Gimp (free graphic design program) and www.pixabay.com, you can teach yourself how to create a great cover. It's not necessary for authors to learn every single tool in the Gimp program to produce a great cover. You merely need to learn how to remove a background, blend pictures together and a few other easy-enough techniques.
I'm producing a Gimp for Authors Series to teach only enough to make a cover. This reduces the learning curve drastically. Look for my Gimp for Author videos on YouTube.
THE LOW COST ROUTE TO A GREAT EBOOK COVER:
Now another paid but affordable route to making your own book cover is to work alongside someone at Fiverr.com. There are lots of people who will create a nice book cover for $25 or $50. This may be worth it for some of you who are busy and don't have the time to learn Gimp. It always comes down to money vs. time.
Join www.fiverr.com. Search for book cover design. Each graphic designer will have a portfolio of some kind. They all also have a rating based on past jobs. Fiverr is the go-between. You pay this person through the website. Fiverr protects both people in the deal. They make sure you pay when the work is delivered and they make sure the person who has offered to do the work has done it as agreed. So it's very safe.
MONEY SAVING TIPS FOR USING FIVERR
If you can, reduce what you need to have done down to a single task. For example: If you ask them to create an entire book cover, they will own and control the entire design. You will have no idea what they did to create it, how many components they used, what font they chose, etc. If you want to tweak it down the road, it's impossible to do on your own.
However, if you learn enough graphic design in Gimp to create the components used in your cover, know EXACTLY what font you want, then you can only pay for one or two tasks: Can you remove the boring sky from this picture and add this nice one? Can you turn this picture of guy into a silhouette and put him on a transparent background for me? That is much cheaper work than: Can you make me an original book cover?
As long as you can arrange your graphic components onto an eBook template in Gimp (beginner level task), then you can control your expenses and keep them very, very low.
LET ME SHOW YOU HOW:
Below is a video where I jump into Amazon.com and show you how to find the subcategories. It's not that easy anymore! This will help you, as a self-publishing author, find your niche category. That's Point A. From there, it's easy to find a template book cover from one of the many you will see. With that template, you are less than 10 Gimp techniques away from creating your own cover.