Below are two screen shots of my checklist for organizing an Advanced Reader Copy Campaign.
I would only add one final suggestion -- which I learned the hard way:
Be sure to put a disclaimer in the beginning of the book and right at the end if this is an advanced copy. I say this because if you offer the book early and then fix a few additional typos or anything else, the readers can forget that the book they just read was an advanced reader copy. Some readers can get a bit snotty in their reviews if they find these typos that get through! I think by having a little disclaimer that this is an early copy and not the final published copy, it may be a gentle reminder to the readers that whatever typos they saw were probably corrected in the final copy.
I know it's hard to see the details on these pictures. There is a download link at the end of the page, after the next video. Sign up, download a 8.5 x 11 pdf of this two page instructional and cheat sheet.
