eBOOK BOOK COVERS - HOW TO RESEARCH AND PREPARE TO WORK WITH A FIVERR ARTIST
IT'S EASY BUT REQUIRES PREPARATION:
In this blog post and video, which I will post below, I'm going to go over all the steps you should take in preparing to contact an artist at Fiverr to purchase an eBook cover. These tips will be helpful to both those who have money to publish but no time and also those on a shoestring budget.
It's all about organizing your thoughts, your examples, and asking for exactly what you want. That's what this blog and video will be all about.
FIRST STEP IS TO FIND A SIMILAR BOOK TO YOURS AND/OR ONE AMAZON CATEGORY.
I'll use my own book entitled Darius - A Vampire Story as a reference. Although the story in Darius is a modern-day contemporary story and differs greatly from the classic Dracula story, the 'low fantasy elements' like the vampire powers and magic rules are about the same. My book also has references to sex but nothing happens on the page. That is true of Dracula as well. So that's why I have chosen Dracula as my 'guiding light' book.
I go over more in the video what a 'guiding light' book is, but it almost speaks for itself. It's at least one book you are sure would fit with your book. In other words, the same readership that likes your guiding light book, those readers would most likely like your book too.
The first goal is to find the three best categories at Amazon.com. It sounds easier than it is because there are now dozens and dozens of subcategories and new genres everyday. So a little research is needed to make sure you choose the best three categories for your book and this choice will also dictate what your book cover should look like.
GENRES AND SUBGENRES:
All Fantasy books contain make believe and magical powers but the subgenres differ from one another in many ways. I have an infographic that notes what the subgenres have in common and what the names of the most popular subgenres are and how they are different from each other. If you want a copy of this, you can download it here.
If you can pick out your fantasy genre from this list, you can start there. If your book is other than a fantasy book, continue reading as I will show you how to use AI to find your categories.
HOW TO USE AI TO FIND CATEGORIES:
ONE TECHNIQUE:
You can start with a guiding light book, or a solid category. I use gemini.google.com as my go-to ai tool. I've used it several times regarding best sellers and also book categories and it's surprisingly quick and knowledgeable. Go to gemini.google.com and type right into the prompt box and then enter. I'll post three example prompts below:
- Can you create a list of the top ten low fantasy vampire books like Dracula?
- Can you create a list of the top ten cozy fantasy books? Please include all classics in the list.
- Amazon has a book category called Occult Fiction. How is this different from Low Fantasy and Cozy Fantasy?
SECOND TECHNIQUE:
It's possible to also write up a short but concise outline description of your book and ask Gemini to suggest the top 3 categories at Amazon for your book. This may be easier for you.
Either technique will work.
Another tip I can pass on is that if you choose a classic as a guiding light book, or a popular book that has been professionally published, by analyzing those books and seeing where they are positioned, in a way you are getting the advantage of the marketing department that is behind this bestseller. The publishing companies have a marketing department and they work all day positioning books. By watching those bestsellers, you can profit, so to speak, from all of their education and know-how.
THE PROCEDURE:
STEP ONE: Start researching the books you find using AI or using the keywords for your category. Open each book and scroll down to see what categories the book is listed in. You will see categories you have never heard of and didn't know existed. If you think the category would be a good fit for you book, click on the link and it will open an Amazon Best Seller's List in that sub-category.
This Bestseller list will give you a scrolling view of what kinds of books are positioned in this category. It will also give you a lot of information about what kind of book covers are popular in that subcategory. Pay particular attention to the colors used, are there more popular colors than others? For example, in Gothic Fiction, black and red are dominant colors as are gothic fonts. Make note of these.
As a new writer, it is tempting to want to have a "scene" on the front of the book that will represent the story, but this can be a newbie trap. It's better to have a book cover that fits the category than one that is in your favorite colors with too much action going on. You will see what I mean when you do this research.
STEP TWO: Keep notes on the names of books you find that are similar to yours. Keep notes on any categories you feel are a good fit for your book. Remember, in this process you are looking for best categories and you are also finding 3 or 4 book cover designs that you want to use as examples for the Fiverr artist.
Just a word of caution about not taking notes. You will not be able to use your memory only. By the time you open several books and categories, you will not be able to keep them all straight, so take notes!
GATHER EVERYTHING TOGETHER:
Try to put all the pictures of the books on one page. You can do this in Word. If this seems like too much work, you can save the inspirational covers and keep them all in a folder so you can upload them to your fiverr Request.
A LITTLE BIT ABOUT FONTS:
I go into details in the video below about why it's important to know which font you want to use. If you hire a Fiverr person today to make a book cover for you for $50, when you go back for a change in two months, or you have another book in the series, his or her prices could have skyrocketed. They only start out at $5.00. This happened to me and I always make it a rule to choose my own font.
Here are three websites that have free fonts:
- fonts.google.com - they are all free.
- dafont.com - These are more advanced fonts, at least in the gothic style, but only some are 100% free. You need to check the small print.
- elements.envato.com - This website is one that I subscribe to, but I believe you can make one-time purchases from them. They have very fancy fonts.