EVEN PUBLISHING HOUSES ARE NOTICING:
Do you want to be a published author and work with a leading publisher? Or do you want the freedom of self-publishing? Either way, you will need to learn to do at least some book marketing.
As I've watched other YouTube authors grow, I've noticed that most of the girls and guys who have built a sizeable social media following on their own have gotten publishing deals. I can tell from being in the business world in general that this is now something that publishing houses look for. They want authors with initiative.
Authors who create an online presence are also proving that they are serious and career-minded. This too is something that the publishing houses look for. The idea of signing a young author with a lifetime of work to be published is a dream come true.
KDP PUBLISHING HAS CHANGED THE PUBLISHING LANDSCAPE
Gone are the days where the high-end and huge publishing houses are the gatekeepers to being published. They used to do everything but the writing for authors. Amazon KDP broke that model. KDP offered anyone the chance to publish a book. At first it disrupted the publishing business, and within a year or two, it completely took over the publishing industry. You know they took it over when even the publishing houses are advertising and selling on Amazon.
The big publishing houses could have been KDP, but they clung to the power and control of the gatekeeping model until it was too late. The last I heard, they were even having trouble holding onto their experienced editors because now even the editors are finding freelance work on their own.
EASY BOOK PUBLISHING FOR CAMERA-SHY INTROVERTS:
Don't worry if you are camera shy or introverted. The type of book marketing I'm suggesting here is for introverts. People who have these big boisterous personalities don't need anyone to help them gain a readership. Social media was designed for the extroverts -- even the narcissists!
The first phase of the marketing will be starting and slowly building a newsletter list. The next phase is to give away your book or market your book in other ways. Your choices will depend upon your budget. There are choices for those on a shoestring and also choices for busy people who want to buy services to move things along faster.
The following marketing strategies are all painless book marketing strategies. Even the shyest introvert can do these strategies as they don't require anything confrontive or aggressive. The trick is consistency. These strategies work if you are able to keep at them everyday and every week. They are so simple that adding them to any busy person's daily to do list will be a breeze. I know as an introvert myself that most introverts are capable of great consistency.
DIY BOOK MARKETING - OVERVIEW
Above is a small diagram I prepared to give you an overview of how this first level of marketing works. In the beginning, this is totally free. It only begis to cost a bit of money when you build a readership of over 500 or 1,000 people. But then you will be selling books, so it will all even out.
When I was starting out, I was thrown by the term 'newsletter'. Every author video I watched suggested sending a newsletter. I didn't realize that 'newsletter' is subject to interpretation. I live a very quiet life and wouldn't have enough personal information to put into a newsletter. So that was a big obstacle for me.
However, in time, I started sending book promotion emails, offering not only my book, but other authors' books in the promotions. So whatever you choose to send when building your newsletter can be unique to you. You can decide what your newsletter will be.
For example: There are cozy mystery writers who write books about the food industry or baking. Those authors can include recipes or other things that would fit in their book theme. Mystery writers can send around some information about home security, or police stats. You can decide to add whatever it is that you are really interested in.
I send around a newsletter with eBook promotions that I enter or host on Bookfunnel.com and Siteorigin.com. I also alert my readership when my books are offered free on Amazon.com. I would recommend both of these websites.
WHY BUILD A MAILING LIST?
It's important to be clear that when building an email list, that email list is your readership following. You may have free book searches who get on your list, and they may unsubscribe after a month or two. But the readers who like your books and look forward to hearing from you will remain loyal to you. You are cultivating a following. You need to see marketing as a slow and steady way to build this readership and maintain a monthly or bi-monthly contact with them.
I recommend the first step to sign up at Mailchimp.com or any of the other free mailing list companies. There are many of them now. I don't believe Mailchimp is the cheapest choice like it was once was. They used to allow you free access up until your mailing list grew to 2,000 people. I'll have to do a search to see what other companies are out there. When I do, I'll do another blog post.
HOW DO I GET PEOPLE TO SIGN UP?
When you join Bookfunnel and SiteOrigin, you can offer your book as a free download. Promotions on these sites are for free giveaways, or book sales or Kindle Unlimited eBooks, or permafree books at other retailers. There are many, many choices. Each promotion is different.
By giving away your book, a person who wants the book must sign up to your newsletter list. Because this signup is handled by Mailchimp (or whoever your mailing list company will be) you just create the email from a template and the mailing service signs people up. It has them verify their email and they are signed up and you now have permission to send them follow up emails.
Consistently sending out new promotional emails and having people continue to sign up will allow you to slowly but consistently grow your readership. Adding this level of marketing into your weekly schedule is enough consistency to build a sizeable reader list. You will be amazed at how fast you can build.
OTHER STRATEGIES FOR BOOK MARKETING
OFFER ADVANCED READER COPIES:
Each book goes through the same cycle. It's written, and it finally goes off to an editor. Then when it comes back, you have changes to be made. At some point before you publish the book, you can offer it as an Advance Reader Copy. This is where you offer a free copy of the book for an honest review.
It's a good idea to give yourself at least 6 to 8 weeks before publication to gather readers so that when your book is published, you will be able to get reviews on the day or day after its published.
This is a great strategy and again, it's free. It's a way to not only build your reader email list, but also get reviews on your newly published books.
OFFER 1ST IN BOOK SERIES FOR FREE:
Another way to continually build a mailing list is to write novels in book series. There are many authors who started out offering their first book for free and then sold the other books in the series. This is a great way to allow readers to try out your books, see if they like your writing style.
Even Amazon will allow you to 'price match' for a free book on their platform. There are some conditions that have to be met, but nothing that's hard.
Most series has a certain read-through rate. If your books are good, you will have a high read-through rate and readers will be happy to spend on the follow up books. I'll also show you in follow up blog posts how to add a link to the next book, along with adding a link to leave a review for the book they just finished. It's all marketing and it all works.
WHERE SHOULD YOU BEGIN?
Join Bookfunnel.com, SiteOrigin.com and Mailchimp.com. That's enough for the first six months to a year, especially if you only have one book. Give away that first book or offer it on sale through Bookfunnel and SiteOrigin. Within a year, you will build a mailing list anywhere from 500 to 5,000 emails. I know it sounds impossible, but the trick is consistency. Every month you need to continually offer your books for giveaway or sales.
WHY SHOULD I GIVE THEM AWAY?
The main reason you should give away your early books is that unless you have a readership already, like JK Rowling or Stephen King do, then you are competing with those authors. Why would a reader buy one of your books when they can buy a book by a well-proven experienced author? That's the main reason to be willing to give away books in order to build a readership.
Don't think of it as giving away your book for nothing. Think of yourself as using the book as a free way to build the first twelve bricks of your future readership. It's all in the way you choose to look at things.