self publishing – Read First Chapter.com

How to Create a Hi-res Paperback Cover from a low-res eBook Cover

HOW TO CREATE A PAPERBACK COVER FROM AN EBOOK COVER

I just finished a how-to create a paperback book manuscript from an eBook manuscript so I thought I would make a sister video showing how to make a full high resolution paperback book cover from a low-resolution eBook cover.

The focus of the video is on the creation of the book cover, so I won't be going into too much detail on how Gimp works.  However, I pepper the tutorial with some of the keyboard shortcuts or the names of the tools I am using.  This should make it easy for Gimp beginners or others who like to work in Canva.

However, I do have a playlist on my YouTube channel teaching new writers ow to use Gimp, which is a free photo manipulation tool and you can use it to create book covers and other book marketing graphics.

WHAT IF I ONLY HAVE A LOW-RESOLUTION?

If you only have a low resolution, you can upscale it for free at the this website:   Upscale.media

This will make sure you have a high resolution image before you begin. 

YOU WILL ALSO NEED A PROPERLY-SIZED TEMPLATE:

Each paperback cover will need it's own customized book cover template.  The reason for this is because the number of pages of the book determines the spine width and that controls how wide the paperback cover needs to be.

KDP has a paperback calculator on it's website, and if you've never used it before, I do demonstrate it in the video on this subject below.

NEXT – YOU WILL NEED A PROPER PAGE COUNT:

Here is a picture of the last page of my Betrayal Paperback from my last video.  It shows two different page counts.  The top one is what will be printed on the last page of the book.  However, this leaves out the front-pages that use roman numerals and it also includes all of the skipped pages in the document.  This is not the correct page number for a book cover.

Below on the left hand side, you can see another page count that is shown at the bottom of the actual Microsoft Word manuscript.  This is how many actual pages are in this document.  This is the page count you will need to run the Paperback calculator and get a proper sized paperback template.

Write down the proper page number before you go to the KDP calculator and run the template.  You will need to click through the questions and choose your answers, including the size of paperback you will use.  I use a 5.06 x 7.81 and demonstrate this choice in the video below if you want to see it done.  Otherwise, you can go straight to the KDP calculator here.

NEWBIE TIP ON BRANDING BOOKS IN GENERAL:

Above is a graphic panel showing you four back-cover examples that I pulled form Amazon this morning by searching for paperbacks in the vampire genre.  I also pulled two other back covers just for comparison.  You may want to think about what type and style of back cover you  want to create before starting.  You will follow the same procedure I've demonstrated in the video below, but you may choose another style for your book.

The book featured in my video is Betrayal and this is my 14th published book and it's the 6th book in my Newport Vampire Stories Series.  So the branding for this series is already established.  While I create my Paperback cover from the eBook cover, I will show you how to follow a style template as I work.

Once you choose a style for the back cover of your own, you can bring in that photograph and use it in the same way I use my series book template.

Because my style is already established, I have a list of everything that I will need from the cover, including the layout, all the color numbers, the font names and sizes, and even the size of the font I will use in the spine of the book.

QUICK SUJMMARY OF THE VIDEO:

If you are not a newbie and have no need to see it done, I will just summarize what I do in the video:

I bring in the series paperback template as a 'style template' and add guidelines to the downloaded KDP calculator paperback template.

I pull in and align the ebook cover between the guidelines.

I then pull in the back cover picture and align it accordingly.

Then one by one, I start at the top and create each text layer after another, using the series style template along with the customized margins from the paperback template.

Then using the text tool along with the rotate tool, I create the spine text and align in the center of the guidelines.

I save the finished paperback as an .xcf file so that it saves it as a gimp file with all of the layers in tact.

Then I export the same image as a .jpg file.

I then pull in that .jpg from the recent list and save the .jpg as a pdf.  Gimp had a glitch at one time going from an .xcf file straight to a .pdf.  So I just save the jpg first, which I will need anyway, and then I save the .pdf file.

That's everything in a nutshell.  I'll post the video below for anyone who wants to watch the cover being created in real time.



Book Branding – Inside & Out

LEARN HOW TO COBBLE TOGETHER YOUR OWN STYLE TO BRAND YOUR BOOKS.

Below are two videos about branding the inside of your books, as well as creating an ebook template that contains this styling -- which is part 1.

The second video talks about how to research and cobble together your own custom branding for your book covers.  Whether your write stand-alone books or book series, your books will look more professional with consistent branding.

Even if you self-publish, you will be working towards your own recognition as a professional and serious author.  I hope you enjoy the videos.  If you have any questions or other tips, be sure to post them under the videos.  I do read the comments.





Book Marketing – ManyBooks.net

THE BIG BOYS ON THE BLOCK:

I have advertised with Freebooksy and have had a good experience.  The cost to advertise runs approximately $100 to 110.  Occasionally, they do have a special, but generally, it is a $100.00 cost.  I’ve had over 2,000 downloads with them, so I consider them the best that I have tried.

I have also used The Fussy Librarian and I’ve also had a good result.  Their prices range from $49 to $80.  They have less of a reach, but I have had 300 or 400 downloads and I still consider that a good result.

THE NEW KID ON THE BLOCK:

I decided to try some of the newer kids on the block to see what kind of results I would get for less of an investment.  The first one I’m trying is Manybooks.net.

You can see a snapshot of their website to the left.  The website is for readers, of course, and they have a search where the readers can browse through all the books or by genre.



AUTHOR SERVICES:

author services

In order to find the author services, you need to scroll all the way to the bottom and look for a link for Author Services.  I took a snapshot of it above.

THE REQUIREMENTS TO ADVERTISE:

Above you will see the conditions that I took a snapshot of from their website.  The book has to be marked down at least 50%.  You need a minimum of 5 reviews on Amazon and you need to have a 4-star rating or higher.   More on this below.

3 book marketing packages



MY OWN PERSONAL EXPERIENCE:

I tried the $29 package, shown abaove, to see what kind of results I would get.  Because they required a 4-star rating, I had to choose Book 4 from my Newport Vampire Series.  It’s always harder to market for a Book 4, so I had pretty realistic expectations going into this.

The first book in this series, Darius, A Vampire Story, is permafree on Amazon.

Besides the two permafree books I have, all my other books are in Kindle Select.  So I set Distrust to be free on February 26th and February 27th.  I only purchased the one promotion on 02/26/24.  I signed up and these were my results:

02/26/24 – Distrust – 135 downloads and Darius (Book 1) had 21 downloads
02/27/24 – Distrust – 132 downloads and Darius (Book 1) had 19 downloads

I was very happy with the results.  First of all, having 135 downloads for a Book 4 in a series is good.  Darius also received 21 downloads.  Now, Darius gets downloads everyday on its own, but I attributed all the downloads to the promotion just for ease of keeping the records.

The bigger surprise was that I had the same amount of downloads on the 27th.  I only paid for one promotion but I count all of these downloads as results of the paid promotion.

Next time I will try Murder in the Sanctuary which is a Book 1 in a series but not permafree and see what kind of results I get.  I will do a follow-up blog and video.

I am also planning to try another book, Groomed for Marriage which is permafree with the second $39 package.  I’ll write about that one when I do it.  The third package had to do with more of an editorial package.  It seemed a little bit involved, an author interview, and working with their staff.  I wasn’t interested in that one at this time, but for anyone who is looking for something like that, their price seems very reasonable and their staff, pictured below, seems friendly enough!



Below is a video I made going over the website and showing you where everything is.  Sometimes it’s helpful to see it live.

 

 

 

 

 

 

 

Book Marketing – The Toolbox and File System

THE TOOLBOX:

Now that you have a generic marketing calendar, it's time to assemble your toolbox.  These are the things you will want to have close by when it's time to dedicate an hour or two to marketing.

GRAPHICS PROGRAM

First into the toolbox is a graphics program.  I used to use Photoshop, but since I retired from work, I now use Gimp because it's free.  I try to do everything as free as I can because I devote all monies spent on producing my books on an editor and paid book ads that work.  I say 'ads that work' because many of them don't.  More on that in the next few blog posts.

MARKETING CALENDAR:

PP-calendar-imageI used to use Hootsuite, but it got too expensive and I couldn't see enough in their desktop area.  I switched to using a Microsoft Excel sheet.  This allows me to continue to just Right-click and add a row above, so it is easy to build out the calendar.  Within 6 months, I had about 4 to 6 daily marketing ads to post everyday.   I find this the easiest.

THE CRUCIAL BOOK INFORMATION:

Below is a snapshot of the excel sheet as calendar I use.  Below that is  a list of everything else you will need to make any and all ads that come up.  By having all of this at your fingertips, you can decide to dedicate one or two hours to marketing, and then be able to dive in without having to stop to fetch one thing after another.

I like using the Excel sheet because I can see a bird's eye view of what's coming up over the next few days or weeks.  I can also use the scroll bar to zip around and see what else is coming up.  I can use the find feature -- Control F -- to find anything by using a keyword or two.   And last but not least, I can copy emojis and they paste out in the color onto social media!  I'll post one below.  All I do is copy and paste this from the excel sheet:

🚨🚀💥🧨✈️ 👉 BOOK MARKETING 👈✈️🧨🚀🚨
Where and How does Book Marketing Start?
First you need a generic marketing calendar to user year after year
Learn More 👉https://readfirstchapter.com/book-marketing-for-new-authors/
#bookmarketing, #selfpublishing, #marketingads



A BOOK COVER IN THE RIGHT RESOLUTION:

You will need a digital book cover in 72 dpi size format.  This is smaller than the size needed for a printer.  If your book cover pictures are too big, then you can shrink them down using Gimp.  I'm making a mental note to do a short video on how to do that.

MAKE A CHEAT SHEET OF INFORMATION

Next you want to make a cheat sheet by gathering all of the following information in one document so you can copy and paste it easily.  I use a Notepad document because they are easy to open, can stay up when other programs are open, and they have the "find feature" as well.

Along with the 72 dpi book cover, you will need short blurbs about your book or books.  Starting at about 150 words, keep whittling the blurb down until you have several blurbs with the last one being about one sentence (for Amazon ads).

The quickest way I have found to do this shrinking blurb routine is to start with the blurb from the back of the paperback.  I copy and paste that into my cheat sheet.  Then I whittle that one down by 20 to 30 words and save that one too.  Somewhere after 75 words, you're down to just what I would call 'an ad blurb'.  I do this whittling down using a Word document, so I can record how many words the blurb is.  I keep that with each blurb.

Copy and paste any and all purchase links for your book.  Be sure to keep track of which merchant each link belongs to.  Besides the purchase links, you may want to keep the paperback and hardcover links handy -- you never know!

If you have a sample of the book posted online, be sure to record this link as well.  Using free giveaways of the first few chapters is a good sales pitch.  Record any Bookfunnel and Site Origin book links.  Anytime you can use the giveaway links, it's another opportunity to build your reader list, also known as a mailing list or a newsletter list.



HASHTAGS:

Most younger people know what hashtags are.  If you're a  boomer like me (hee hee), you may need to brush up on what hashtags are.  Go to YouTube and search out videos explaining hashtags.   Someone will explain them to you.

For others who know what they are but don't know how to use them, I'll give you the first few to get you started.

  • readersoffacebook
  • #readersofinstagram
  • #readersoftiktok
  • bookstagram
  • #booktok

ROYALTY FREE IMAGES:

For any advertising, you will need royalty free images and graphics.  I use DepositPhotos.com .  There is another place called pixabay.com and they offer totally free pictures and graphics.  You may want to start with them.

Did you know that if you are a Microsoft 365 customer, there are thousands of pictures, illustrations, icons and more available to you in the Powerpoint program?  I've started using those as a new resource for free photos.

Anyway, you will need to have royalty free images to use in marketing.

PICTURE AND ADS FILING SYSTEM:

For the first year, I had pictures and ads all over the place.  This year I sat down and devoted about two hours to organizing all of my various pictures on my computer.  Everyone has their own filing systems and I'm not claiming mine is the best, but for anyone who wouldn't know where to begin, this can get you started.

I use one file called "Royalty Free Photos" where I keep all the photos I download from Deposit Photos, Pixabay or even Powerpoint.  I use a naming style shown below so I know where I got the picture:

  • DP-Picture-Description.png ==>  DepositPhotos.
  • GI-Picture-Description.png ==>  Google images
  • PX-Picture-Description.jpg ==> Pixabay picture
  • PPT-Picture-Description.png == Powerpoint picture

I keep my marketing ads that I make in a large folder called "MarketingImages".  I keep pictures of the ads and my 72dpi book covers in this file.  I use a naming taxonomy as follows:

  • RMPI-Ad-Description.png ==> Ryan Mallardi Private Investigations
  • NVS-Ad Description.jpg==> Newport Vampire Stories Series
  • JNDS-Ad Description.png==>Jack Nolan Detective Series
  • Groomed-Ad-Description.png ==> Ad about Groomed for Marriage
  • Sanctuary-Ad-Description.png==> Ad about Murder in the Sanctuary

I keep all of these pictures and graphics in the Marketing Images folder.  I allow them to all swim free in the one folder.  It seems chaotic, but I can use the find feature to fetch anything I need.   When I want to find a picture of the ads I've made for a series of books, then I click "Control F" and type in "RMPI" and all of the ads that I have with that naming nomenclature come up.  Then I can pick one.  There is nothing more frustrating than having to enter and exit subfolders!

I hope you enjoyed this segment of my Book Marketing for Authors series.  Be sure to see my YouTube Channel for more marketing videos.

Next I am planning on demonstrating how to make the first ad that you will need, the book cover and summary like the one i have below:

Next Blog Posts:  The first ads - All About the Book