using downloads as a marketing strategy – Read First Chapter.com

How to do a Double-Opt-In Email and Giveaway at MailerLite

Double-Opt-In-at-MailerLight

Above is a diagram of most of the moving parts involved in setting up a give away using a double opt-in email and automation at Mailerlite.  Seeing it visually will help you understand all the bits and pieces I talk about in the video that goes along with this post.

The video below is a comprehensive tutorial about setting up a giveaway using a double-opt-in email, and sending an email containing a link to a download for an infographic.



For self-publishers, building a reader list, sometimes referred to as a newsletter list, it is important to find ways to build your readership.  By offering occasional giveaways, you can build your list a little faster.

People love infographics that organize and simplify information, so that is what I decided to offer as a giveaway in the offer in the video.

WHAT IS A DOUBLE OPT IN EMAIL?

A double-opt in email is one where the person signs up but then they must go and retrieve the email in order to confirm it is a live email.  It presents you from gathering made up emails.  It keeps your reader list clean of fake emails.

WHAT WILL BE COVERED IN THE VIDEO?

Like the picture above, I will cover the entire process from uploading the giveaway to Google drive and getting the proper link for the ultimate email form.

Then we go to Mailerlight and I walk you through the system as I set up a give away using the double opt-in email.

At the end, I then show you how it works.  I also give a secret tip at the end about what to do with all the links you have gathered in order to put something like this together.

VIDEO TIMELINE:

00:01 – What we will cover in the video
Outlining all the components and links we will need
07:57 – Uploading the document at Google Drive
11:17 – MailerLite – First Form, the Sign up form and Success Message
15:20 – Email Settings (I leave them all unchecked)
16:00 – Creating the automation, the workflow
17:50 – Create the Email that is launched when the form is filled out
18:40 – Selecting a Mailerlite Template
20:00 – Creating an Email Template
20:50 – Adding the Google Drive link to the Email Form
22:00 – How to save the finished Email as a reuseable Template
23:00 – Set up the double Opt in
24:00 – How to find the direct link to the Mailerlink Form
27:00 – How the form works

Here is the video for your review:

If anyone is interested in getting a copy of the Infographic about How to Create a Character Arc in a 4-Part Story Structure, you can sign up below!


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