LEARN HOW TO COBBLE TOGETHER YOUR OWN STYLE TO BRAND YOUR BOOKS.
Below are two videos about branding the inside of your books, as well as creating an ebook template that contains this styling -- which is part 1.
The second video talks about how to research and cobble together your own custom branding for your book covers. Whether your write stand-alone books or book series, your books will look more professional with consistent branding.
Even if you self-publish, you will be working towards your own recognition as a professional and serious author. I hope you enjoy the videos. If you have any questions or other tips, be sure to post them under the videos. I do read the comments.
Most of these mistakes were ones that were not even on my radar at the time they were made.
When I first got the idea of writing a novel, I did research for about a year. I read several how to books on every subject under the title of writing a novel and self-publishing. (Cat on book shelf)
So above is a list of the chronology I pieced together as being the proper chronological list of how to write and publish a book:
Beta Readers often times read books very early in the process -- before the book is even finished to give early feedback. This is a great idea if you're not sure about your characters or if the plot is good enough, etc. Let's face it, in the beginning it's hard to think you're book is a masterpiece when it's your first one -- at least it was for me. There is a definite high-level purpose in having Beta Readers. They are worth their weight in gold.
However, here is where I made the terrible mistake and found out the hard way about this particular landmine: I offered my Vampire book Darius - A Vampire Story as a beta book but it had not been finalized, professionally edited or proofread. Now, in the ad copy for the link to download, I clearly posted it as a beta copy that had not been edited, etc. However, once a book is downloaded to an eReader, no one will remember this book is only a beta copy. And the second mistake I made here was that I didn't put anything in the book itself.
The first time this happened, I just thought the reader was a bit crazy. But after this happened several times, it was only then that I realized that I had released hundreds of beta copies that now lived on people's eReaders. And for some reason, there are a lot of readers who take typos or grammar errors personally. It seems to trigger them and their reviews are more like rants.
GoodReads is probably the largest single pool of avid readers and book lovers out there. But goodreads can be a tough crowd for new writers. This is where Darius's bullying started. If I had to do things over again, I would not have focused on Goodreads as a first place to release my books -- even after they were fully edited and proofread. Unfortunately, many of the videos I watched during that first year, talked about how great goodreads was helpful to find beta readers and arc readers and launch a book.
I didn't realize that the categories on Amazon have a hierarchy to them. It may have been because we were originally allowed to put each book into 10 categories. I had watched a video by 
So the time to think about the categories is before you even plot out or write the book. Once you have a plot idea, that's the time to look at the categories and think about where the book would fit, and what you can tweak about the storyline to fit into a sub category or a less competitive category? Can you make the story happen in the west to be a Western Romance? Can you put the story into olden times to make it a historical novel, ore even better, put it in a specific time period? The time to think about categories is right after you have know you have a workable plotline.
Mistake Number five requires a little explanation. My inspiration for my vampire series was the old Dark Shadows Soap Opera from the late '60s and early '70s. I never watched it as a kid but everyone I knew did. I didn't watch it because I had to walk too far to get home from school in time. This vampire series, like most soap operas at that time, was melodramatic and being a gothic and supernatural story, the storylines were completely crazy. But I loved the show anyway.
So, with limited knowledge of the whole vampire genre, I went on to write a vampire book series. My vampire owns and operates a funeral home and keeps a bevy of 3 women to supply the blood he needs. He normally picks up runaways from the train and bus stations, but he winds up falling in love with the daughter of a wealthy, influential family in Newport Rhode Island. There is also a monastery of monks that live on the opposite side of the cemetery that Darius also owns.
So how does all this fit into mistake number 5? Well, there's no category for tongue-in-cheek vampire stories. Also, fifty years have passed since this show ended and a lot has happened to the vampire genre in that time. First there was Anne Rice and her books and subsequent movies which are all dead serious and there's no tongue in cheek humor of any kind. I only read the first book and it was steeped in darkness and despair. Because I read for enjoyment, the level of despair was too much for me so I never read the other books.
Printable Shipping Labels - 6 per page, approximately 3.5 x 4 inches
I started with a frame I purchased from DepositPhotos.com. This is a paid service, but I always wait to get their 100 pictures for $100 package so each photo I use only costs one dollar. However, I went to Pixabay.com and found this frame by searching the keywords "Fancy square frames". There were several other similar ones that came up as well.
I insert the frame, then type in the text elements onto the label. If you have a website, you may want to add this onto your book plate, as well as the name of a series if your book is part of a series.
Now my system defaults to a return address and your Word may default to something else, but we need to choose a setting to print the 6 postage labels. So first choose the Options button, which is at the bottom on the right hand side. The big red circle shows the small label that my system defaults to and I'm just pointing out the "New document" button for later.
I tried so many times to understand Google Analytics but I never go much further than creating an Analytics property, putting the code onto my website and being able to pull up some information in Google Analytics. Sounds good, right? No, it wasn't.
I do still use Google Analytics, but after isolating the specific links I need, I no longer use the menu along the left side of google analytics. Just the sight of it is enough to give me a headache. I simply click on the links that I set up so I can get a few bits of specific data information as described below:
TIME OUT FOR A SECOND: Before I go into any details, be aware that I shortened all of these google analytics by copying the address bar, going to tinyurl.com, using an alias of RTC which stands for Read First Chapter, and creating a shortened link.
Traffic Acquisition: This page shows me which social media website is sending me the most traffic. This helps a lot because I don't do that well on social media. In other words, I have very few followers and the quest to get more leaves me cold. I don't particularly like social media, I think aside from posting business ads, it's kind of a waste of time -- with a few exceptions.
I will use this system to take a snapshot, a five to ten minute look at the end of each week to see what is going on and to make sure that all of my bases are covered. This sounds easier than it is because a self publishing business is like a one man band. You're responsible for everything surrounding the production, marketing and sales of the books.
All book authors want readers! Many readers are curious -- either before reading your book or after -- about who wrote the book. Many of them only want to see what you look like or where you live.
You will need a bio with a picture. The picture will be reduced to an icon or avatar size, so be sure to have one that is crisp and clear and mainly of your face and shoulders. Otherwise, it won't look professional.
If you only have one or two books and aren't ready to build a full website, think of the Amazon Central Author page as a website. Besides adding your avatar picture, Amazon will pull in all of your books onto the one page. Each viewer is given an opportunity to click on the FOLLOW button. So if they really like your work, they can sign up to follow you and then will get notice of any new books released by you. So there is this little bit of marketing built into the Author Central page.
In this blog post and video, which I will post below, I'm going to go over all the steps you should take in preparing to contact an artist at Fiverr to purchase an eBook cover. These tips will be helpful to both those who have money to publish but no time and also those on a shoestring budget.
I'll use my own book entitled 
Another tip I can pass on is that if you choose a classic as a guiding light book, or a popular book that has been professionally published, by analyzing those books and seeing where they are positioned, in a way you are getting the advantage of the marketing department that is behind this bestseller. The publishing companies have a marketing department and they work all day positioning books. By watching those bestsellers, you can profit, so to speak, from all of their education and know-how.
Try to put all the pictures of the books on one page. You can do this in Word. If this seems like too much work, you can save the inspirational covers and keep them all in a folder so you can upload them to your fiverr Request.
Each writer or author will have slightly different goals. My blog post will speak directly to website bloggers and/or to fiction authors. However, if you publish low-content books or children’s books — or even coloring books, all of these techniques will be relevant to you because they are about basic marketing. Just change up whatever technique is mentioned and make it more fitting to whatever type of marketing you need to do.
START COLLECTING EMAILS: Collecting emails to send to people about your book or books. I would recommend MailerLite as they are the least expensive but professional platform for a beginner. Everyone starts with a free account. They allow you to collect a couple of hundred emails before they want to get paid. And then they charge you per hundred or so. So your expenses keep steady with your marketing results.
GOODREADS: Establish a presence on GoodReads.com where the most avid and voracious readers hang out. Sign up for an account with them and you will get a chance to upload your book cover. It can be a little confusing at
I personally am too shy (and too old) to go this route, but if you happen to be a bit younger or extroverted, this can create a HUGE BUZZ. Local people become fans, they tell people they know you, they buy paperbacks and hardcovers — and many want you to sign them! So don’t underestimate the life of the buzz you can create by talking about your book in front of a few people at the local library.
LOW-BID AMAZON AD STRATEGY: And the last step for absolute beginners is to learn strategies for low-bid strategies (going for the low-hanging fruit) using Amazon Ads. This is where you bit .12 cents a click. You won’t rocket to the top of the best seller list, but this is a great strategy to begin to crawl your way out of oblivion. I’ll have a dedicated blog post about how to set up a low-bit strategy.
I personally don’t like social media — the whole thing. However, I also don’t really like marketing either! But in today’s world, if you want to self publish, you need to market your books or blog and there are lots of ways to market even if you are shy or introverted, like I am.
First: It’s only a plan of action if you do something about it all. So be sure to open your social media accounts in the next days if you haven’t established them already.
When I self-published my first novel, I finished it and uploaded it and waited. That’s when I learned how important marketing the book is. I also learned through the next several books how important it is to take advantage of each tiny phase of a book launch for marketing. That’s what this blog post is about.
