book launch – Read First Chapter.com

2nd Edition or Relaunch – What Happened in Scrivener

COPYING INTO SCRIVENER

I watched a video on YouTube teaching how to import a Word document into Scrivener.  It suggested that you could use a symbol like the pound sign (#) to indicate the end of a chapter.  It sounded so easy, but it didn't work.  At least for me, it didn't work.

LEAD Technologies Inc. V1.01

So I just copy and pasted each chapter into a new document.  By breaking up the novel back into separate chapters and having the tools inside Scrivener to keep an overview of things, it made the whole process seem a lot easier.

CHANGES I MADE:

I decided not to change the actual plotline of the story because I still liked it.  I chose to polish up my prose and add some additional foreshadowing.

When I originally wrote the book, I wasn't sure there would be a second book.  I wound up writing 5 books in the series.  There wasn't much foreshadowing in the book, and the characters had developed over the series, so I was able to beef up the characters in the first book and add some foreshadowing now knowing how the series would end.  I decided that these changes would bring Book 1 to a place I would be happy to then let go of the series.

checking time scheduleNow, this decision was made in real time.  In other words, until I hit a stride in about the fourth chapter, I was still unsure if I would even continue on with the rewrite.  But by the fifth chapter, I realized that the changes I was making, even though it wasn't changing the actual plotline, were good and well worth the effort.

The advice I would pass on to anyone who is considering a 2nd edition and you're not sure of it, try to be okay with proceeding one step at a time with some general doubt.  Let that be okay.  This is the advice I would have given myself on the day I started in Scrivener.

WHAT I LEARNED FROM THE PROCESS AND WHAT I WOULD DO DIFFERENTLY NEXT TIME:

Now that I have been through the entire 2nd Edition process once already, I realize that there are continual doubts along the way that I needed to just push through.

The one change I would make to how I did things is this:  I would make a separate copy of my final manuscript and go into Word first.  If I decided to change the actual plotline, then I would bring the book into Scrivener as I would need to use the outline mode to keep track of everything.  However, since I only added foreshadowing and improved he prose, I would have done the work in Word.

The only reason for proceeding in Word only is because compiling the book from Scrivener to Word does mess up the styles and the formatting a bit.  This gives rise to a need to re-read the book again before handing it off to an editor.

TIME OUT FOR A LITTLE ADVICE ON EDITING:

I had the book edited originally, but I just changed every other sentence, so it had to be re-edited.  I knew that going into this, so it was okay.  Now, I like to edit the book myself and I have an elaborate multi-layer stage of proofreading that I go through so that when I pass the book to an editor, his or her time is not eaten up with correcting silly typos and adding forgotten commas.

By doing a thorough proofread, and with a suggestion that my weakness is verb tense and reading over my own typos, the editor can focus on the things I need the most help with.

THE NEXT DECISION TO MAKE:

The rewrite with prose improvement and foreshadowing added turned out to be MUCH easier than I anticipated.  So after passing off the first book, Darius - A Vampire Story, to my editor, I decided to do an upgrade on the second book too.  I just passed that one off to the editor yesterday.



SHOULD I MAKDE A NEW BOOK COVER?

I wish I could say this was an easier decision to make, but it wasn't.  I really like the present book cover on my first book, but I changed the artwork a little bit for one reason:

I wanted to tweak my marketing strategy when I get the second book done so I wanted the book cover to look like a cross between a cozy mystery and a low-fantasy paranormal romance.   My book has a ribbon of Catholic morality running through it, as well as a satirical commentary, so readers who are used to vampire hunters, or dark despair-saturated books like those of Anne Rice, or teenage books like Twilight would be disappointed in my book.

So as I move forward, I'm still experimenting.  I decided to go with the new cover, but I'm planning a marketing relaunch when this 2nd book comes back from the editor and then I will watch to see if the new cover or even the 2nd edition makes any difference in sales or reviews.  If it doesn't make a difference, then I may go back to my original book cover and then let go of it entirely.

So even now, I'm still proceeding one step at a time.  I'm still waiting to see what happens.  All I do know for sure is that once this last change is done, I will be ready to let go and let the series be what it is.



Book Launch – Early Market Research – Part 3

***    EARLY MARKET RESEARCH   ***

While your book is still being edited, you can do early market research.  Begin by going to Amazon.com and searching out your main category.  Record the names of the authors, the name of the books, and any series names.  These will come into play later on when I tell you about two YouTubers you should watch and subscribe to.

Below are two videos from these two YouTubers who really helped me the most when it came to marketing eBooks on KDP and also researching eBooks with marketing in mind.  You should watch these videos and comb their video library for other helpful advice.   The only additional thing I will mention is that I also scroll down the book pages on Amazon and notice what other categories my competition is listed in.  Write the category names down.  You will get many more categories this way as Amazon is adding new ones all the time!

PICKING THE BEST CATEGORIES FOR YOUR BOOK LAUNCH:

Below is the video from Self Publishing Titans.  He offers a free tool that I have used and it is great for picking the best categories for your eBooks.  The tool is free and it's a cinch to install.  He goes over the tool and what it can do in the video below.  I would also recommend that you subscribe to his YouTube channel as he has amazing insights and his videos are straight to the point.



I learned from Self Publishing Titans about doing my pre-launch research.  I found many more categories that I never knew existed.  By doing this early research, I was ready with my 7 keywords and 10 book categories that I would need when it came time to upload my eBook.  So have a look see at his video.

THE BEST LAUNCH STRATEGY VIDEO:

Below is a Best Book Launch Strategy video that I found amazingly helpful as a beginner.  He also has wonderful insights into how the algorithms work, etc.  Be sure to watch the video and subscribe to Dane's channel as he has a lot of great information.

This could take several days, but your eBook is with the editor anyway,  so you should have the time!

Book Launch – Writing Descriptions and Blurbs – Part 2

***    WRITE DESCRIPTIONS & BLURBS   ***

I start by writing a rather long (350 to 450 word) description.  This is good for Amazon and the paperback cover.  To be honest, I’m not that great at blurbs and descriptions, so I find someone on Fiverr and have them write a blurb and description.  I paid about $25.00 a piece for two blurbs.

From the larger description, I keep reducing the description down to one or two lines.  I do this because if you run ads on Amazon, you only have a couple of sentences.  Same with Bookbub and some other websites.  So it’s a good idea to do this when you have the time.  I get antsy when my book is being edited so this is a good way to spend my time!

I also begin work on 3 new possible stories for new novels to get my juices going.

***   CREATE A LAUNCH CALENDAR   ***

I don't pick a launch date until my book is back from the editor and ready to upload.  I prefer stress-free writing and launching, so I wait until I'm ready to go.   Once the book is done, I pick a date 2 months away.  This gives me a chance to get Advance Review Readers and some feedback from at least some people.

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You can create a separate Google calendar for this.  I use an Excel sheet, as shown above, and fill in the dates and what is going on at that time.  This allows me to keep adding and removing things.



Book Launch – From Proofreading to Editor – Part 1

***    FROM PROOFREADING TO EDITOR    ***

Book-Launch-Front-page

Go over your proofreading check list and make all the changes.  Read it on NaturalReader.com or use Microsoft Word to read it aloud to yourself.  Then hand it off to an Editor.   They will take a minimum of one month to do a line edit.

Once the Editor has the book, I usually rewrite the first chapter to see if I can improve upon it.  And often, I do the same for the last chapter.

***   BEGIN ON YOUR BOOKCOVERS   ***

If you do your own creative work, make at least one eBook cover.  The template for Amazon KDP is 1600 pixels wide x 2560 pixels tall.  Make the front cover using the template and a back cover using the same template.

If you do not do graphics, find a eBook cover maker on Fiverr or somewhere on YouTube.  Copy about 5 book covers from your genre to show to the eBook  creator.  Tell him/her that you want yours to “fit on the shelf with these”.

The Paperback cover will need to know the page count in order to get the proper template from KDP.  When you have a page number for the paperback, go to the KDP Paperback Calculator:  https://kdp.amazon.com/cover-calculator  Once you have your template, you can add the front eBook cover and the back eBook cover that you made and blend them.