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What You Need to Set Up a PPC Campaign on Amazon

amazon-ppc-choose-campaign-typeLog into your KDP account at Amazon and click on the tab for Marketing.  Your first choice will be to choose between a sponsored ad or a lock screen ad.

Today we are going with a Sponsored Ad Campaign.  This is the one where you can use similar products and/or keywords.

Create Your First PPC Campaign:

Once you choose the Sponsored Product Campaign, the following screen (or one similar to it, depending upon when you are reading this):

amazon-ppc-create-a-campaign-naming

The campaign name will only be seen by you, so make it a name that you can identify.  I chose to name mine “Groomed – Sponsored Product – First Week” so that I will remember this is my first one.  I also chose automatic targeting so that I can see what Amazon and it’s huge database of keywords will throw up for me.  This was recommended by NomadMillionaire on YouTube who is a pro at PPC, so I am following his lead.

You will need to determine how much you are willing to pay for this campaign.  I chose $15 dollars a day to start.  This will give me a chance to see what kind of action $100 a week can bring.

amazon-ppc-bidding-stragegy

Campaign Bidding Strategy:

Since the second choice, Dynamic bids, up and down delivers more sales, I chose to go with this one.  This one week will give me an idea of how far up and down Amazon feels comfortable to go.  The other two choices can be manipulated by PPC pros, which I’m not right now!

Choose an Amazon PPC Format:

amazon-ppc-ad-format

I decided to go with the standard ad because I haven’t researched custom text ads, so I will see what Amazon does using just a standard ad.

Name an Ad Group and Choose a Book/Product:

amazon-ppc-ad-group-and-products

In NomadMilliionaries’s video that I referenced in our last blog post, he left the Ad Group Name to the default of Ad Group 1, so I did the same.  I didn’t come across any tips regarding this in the other videos I watched, so I’m just going to see what it looks like after I have a few ads going and see if naming this in some other way will work better in the future.

You will be logged into your KDP account, so it will throw up all of your own products for you to choose, which I am doing with my new book Groomed for Marriage by R. Shannon but you can also choose a product by an ASIN number.  Most people who have found their way to this blog post will be fellow book marketers, so I won’t go into ASIN numbers.

Automatic Targeting & Negative Keyword Targeting

amazon-ppc-auto-targeting-negative-words

A default bid comes up with this box too and although I think .75 is too high for one bid, I am accepting it as I am also testing Amazon’s algorithms to see what comes out.  This will only be for a week, so I have control over the overall spending.

I will want to find out how to use negative keywords in order to prevent my book from coming up with people who are searching for the actual crime known as grooming but this first week will give me an idea if that will even be a problem or if Amazon’s artificial intelligence can already recognize fiction from non-fiction searches which it probably can.

Negative Product Targeting:

amazon-ppc-negative-product-targeting

This is the last box that comes up and I am going to let Amazon run the first campaign.  During this upcoming week that I am waiting, I will research negative keywords and negative product strategies so that when I am doing an exact campaign, I can use these strategies if they are worth it.

Once you click Launch Campaign at the end, that’s it.  You’re advertising on Amazon.  I hope this helps save everyone a lot of research time!

 

 

 

 

 

Should You Advertise Your New Book on Amazon

What I Learned in my First Week of Publication:

sherlock-holmes-graphicOnce I finished my first Novel, Groomed for Marriage, I launched it on BookFunell to give it away in order to build a reader list.  My expectations were low; I would have been happy to have given away 50 copies.  Well, to my astonishment, I wound up giving away over 600 copies of the book.  These are people who chose to sign up to down the full book for free.

So when I published Groomed for Marriage for $2.99, I thought it was so cheap that maybe I would have at least a few sales.  Crickets!

So my first lesson was:  BookFunnel is great for giveaways and building a list of readers, but FREE it’s own animal.

Switching to Plan B:

So then my plan was to let the two weeks of my paid book promotion on BookFunnel run its course, which would have given me the cleanest feedback.  I would have known how many copies I was able to sell from BookFunnel at $2.99 with no PPC marketing at Amazon.  But even if I waited, let’s say I sold 5, that wouldn’t have been enough for me to stick with BookFunnel for a paid book as I already learned about Free being it’s own animal.

So I decided that as a new author, I wanted to explore Pay Per Click advertisements to see what was entailed.  I did the research and the purpose of these next few posts will be to share my findings and save you the research time.

Pay Per Click as an Investment:

I watched lots of videos on YouTube regarding Amazon ads.  Many people have been doing it for a long time and had great tips.  Although all of these experts stressed the importance of profit vs. return on investment, which of course is crucial in any business, I am choosing to see my first two months of advertising as an investment.

An Overview of your PPC Goals:

The best video I saw, geared for beginners, was the one below by Nomad Millionaire.  It is from 2018, but Nomad explains PPC from a bird’s eye view  and this is important for beginnings to understand the strategy right from the beginning.

So you will need a credit card, your book information, a computer, and you will need to be logged into your kdp.amazon.com account.  You will be ready to launch your first broad campaign.

Crash Course in NomadMillionaire’s video:

Pay Per Click is an advertising program offered by Amazon that allows users to bid for ad placements.  Amazon searches are all based on keywords and other secret algorithms.  By choosing to start with a broad campaign, you get to ferret out all of the keywords that Amazon already knows about your product.

Once you have 7 days of running this broad campaign, you can begin to look at the broad campaign and figure out what keywords and initiating click throughs and which ones are leading to actual purchases.  Those keywords you then will add to a manual campaign. 

Nomad goes a little bit into his ‘pricing strategies’ that you may want to listen to, but it will all come down to how much you are willing to spend.

Next post we’ll pick up with actually starting my first broad campaign and see where it takes up in the 7 day watch period.

 

 

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Movie Review – The Little Foxes

Movie Review for Writers:

This movie, The Little Foxes, was in black and white, and although some black and white films are poor quality, this movie, at least on Amazon Prime had particular clarity.  The house furnishings and fashions were wonderful and Bette Davis was at her most beautiful and her best acting movie-the=little-foxes

QUICK SYNOPSIS:

Regina Hubbard Giddens, a proverbial gold digger in the early 20th century, marries and uses her husband in her various schemes of greed.

She is separated from her husband, who is ill and away somewhere getting treatment.
She is horrible to her daughter as the daughter is nothing but an anchor in her wedding-for-fortune.

Her brother Oscar did the same thing, married a woman with family money,
and treats her worse than the family dog.

Another brother is unmarried and he seems to have money of his own and they want to get in on a cotton mill deal with another outside party, but Regina wants in and promises her husband will come through with his side of the money.

The plot thickens when her husband decides not to go in on the deal, and Regina and her brothers show their true ruthless scheming selves.

The plan backfires but Regina takes it even further . . . don’t want to spoil the end.

ELEMENTS OF INTEREST TO WRITERS:

  • The movie opens showing the beautiful oak trees and Spanish moss as the Regina Hubbard Gibbons is a southern Aristocrat.  They present great scenery for a writer wanting to describe the southern area of the country.
  • The house and fashions are very much southern, aristocratic, and gorgeous.  Again, there are lots of “sets” that the writer can use as a backdrop for any scene in a southern or gothic story.
  • Watching Bette David act during the scene where she refuses to help her husband when he is trying to climb the stairs is diabolical and this too could be helpful in showing how mean and cruel the human heart can be.
  • The daughter of the main character, Regina, comes of age as a subplot and the innocent dating scenes are very sweet and give insight into the difference in mores in the early 20th century.
  • There was enough life going on in this film to also give anyone doing a historical fiction novel some ideas of the dating habits, and how the aristocrats interacted with their servants/slaves in those days.

*****   SPOILER ALERT   *****

Don’t read any further if you don’t want to spoil the ending.

This movie ends with the husband figuring out how the brothers and his wife schemed and stole his money, but as a writer, I saw a distinct possibility for a “sequel” of this story as the second story could have picked up with verbiage he put in the will stating that the money he left to his wife had to be used as only a loan to his brothers, etc.

There was enough going on with the daughter and the brother and his wife to fill at least one full sequel book.

WRITERS TOOLS OF INTEREST:

This is the second movie I saw that took place in a beautiful Victorian house setting.  When describing these houses in writing, it would be helpful to know the various names for the parts of the houses.  Here is a Victorian house I found on the internet and the various names for each part of the house.

victorian-house-diagram

Movie Review – Enchantment

Movie Review for Writers:

Enchantment_FilmPoster
I’m beginning to watch movies from the perspective of learning more about writing; specifically about how to add information into the background of scenes and also about plotting.

I watched Enchantment, starring David Niven and Teresa Wright and a few others looked familiar.

QUICK SYNOPSIS:  The story opens focusing on an estate house that seems almost haunted, like the walls have lots of stories to tell.  The movies moves from present time, World War II London with a grand-niece Grizel Dane needs to stay with her grand-uncle, Rollo Dane, who is old, heartsick and not interested.

The story moves from modern day and goes back in time and tells the story of Nolo’s family, his widowed father, his older sister Selina who was the only lady of the house, and a ward who the father brings home to live with them.  The ward’s name is Lark and the story goes back and forth touching on childhood scenes, back into present time, back into when Rollo was just enlisted in the service, and you see he falls in love with Lark.  So does the other brother, Pelham, and another Italian guy from the neighborhood.

What is interesting is to watch how the house itself becomes the vehicle that is used to go from one time frame into another.  The script takes you into every scene so you can tell which time frame you are in and what is going on in the scene, so there is never any confusion.  I got a lot out of watching this, the blending in and out of the scenes.

The modern day story is about this grand niece, who has a simiar story where she falls in love but wants to be practical about things and thinks she shouldn’t marry.  Uncle Rollo gets his strength back to warn her not to let love get away like he did.

ELEMENTS OF INTEREST TO WRITERS:

  • The movie moved from time frames (Pre WWII and into WWII) seamlessly by using the house and each of the rooms as the backdrops.
  • The actors grew up by using events of their lives to indicate childhood, friendship, the courting years, and falling in love
  • The movie was very good is showing various scenes of “meanness” in developing the wicked step-sister who winds up ruining everyone’s lives.
  • The set is a beautiful Victorian home (at least I think it’s Victorian) and if you wanted to describe a room from that era, this movie would give you some really great ideas for describing rooms and backdrops.

**** SPOILER ALERT *****

Don’t read any further if you don’t want to spoil the ending.

The audience finds out that Rollo never married Lark, even though he loved her dearly, he was never able to love again, and his career that he chose did not comfort him or make up for this lost love.

The young niece decides to chase after her Italian soldier after telling him she doesn’t think they should get married.

Even in the end, it films the final love scene against the bombs dropping all over London which uses scenes from World War II as the backdrop.  You can learn a lot about how they weave references to the war and being enlisted.

WRITERS TOOLS OF INTEREST:

Scrivener – Setting Up the Project Settings-Options – 2

scrivener-new-project-emptyScrivener comes with certain default settings.  Most of them are fine, as is, but you may want to change the font of certain items and things to make working in the project more comfortable.

For example, I prefer Times New Roman size 16 or 18 px.  I find when writing, this causes much less eye strain.  When the project gets closer to finished, I can go back and change the “compile” settings to Times New Roman 12px for actual upload to KDP.Amazon.com or for upload to a paperback template.

SETTING UP THE PROJECT SETTINGS/OPTIONS:

scrivener-meta-data-project-properties-db

The graphic above is where you need to be in order to change the Project Properties.  How to get there?  Click on Document => Meta-Data Settings => Project Properties Tab.  This will bring up the screen above.

Project Title will be one you fill in as well as Project Abbreviated Title.  For example:  The first book in my series is called Groomed for Marriage.  So I would fill in Groomed for Marriage in the top box and then for abbreviated, I would fill in Groomed.  You can also fill in your full author name, and then the last two boxes are to put in the first and last names separately.  This information is where the project will pull the Book Name and Author Name from.

I ignore the labels section and I don’t work with draft vs. final copy, I just work in a draft until I’m ready to compile.  So if you are a newbie, just leave those settings as is.

We will be addressing the Custom Meta-Data, but it will be more understandable later in the instructions.

scroll-black-scroll-on-trans

COMPILE OPTIONS AND SETUP:

scrivener-compile-first-screen

Click on File => Compile to get the dialog box pictured above.  This box allows you to make lots of changes.  I will start with a list of them and a brief discussion of what they change.

CONTENT:  This tells the Project what to include in your project and whether to follow other formatting instructions or upload/print as is.  So as a newbie, you won’t have much that shows up in this box until you start actually creating new files, so you can leave them as seen in the graphic above.  These settings will serve you well as a new scrivener user.

SEPARATORS:  This allows you to add a pound sign or you can add a few pound signs.  My advice for newbies is to remove this as it can get very tricky as you are working to have separators being automatically put in because you will be making many, many changes to your book and you don’t want to worry about having to remember to take these out or add them.  So until you get ready to upload to KDP.amazon.com or deliver to a publisher, do yourself a favor and forget the separators.

FORMATING:  This formatting can get very tricky.  I’ll try to explain this in the simplest terms.  This area tells Scrivener where it will be pulling it’s files from.  Just make sure “text” is selected in the second and third lines”.  You won’t need to know anything else for right now, but if you want a better explanation, the scrivener user in this video makes it very understandable:

TRANSFORMATIONS: – Ignore this
REPLACEMENTS: – Ignore this for now
FOOT NOTES/COMMENTS: – If you will be adding footnotes and/or comments, you will need to fill out these options.
PAGE SETTINGS:  These have to do with your headers and things, so you can work with the defaults, but this is also covered in the video below.

Next we will cover changing the “Tool Options”.

Scrivener – Opening a New Project 1

scrivener-iconSo now you have downloaded Scrivener , it’s time to talk about how to create a project.  Whether you are using Scrivener to write an eBook, a novel or keeping track of your blog posts, everything begins as a new project.

Once you double-click on the Scrivener icon, it will open up the program in a neutral state if you have not created a project yet, or it may, by default, open your last project.  I would suggest leaving this setting as is, because you will tend to work on one project for awhile and it makes things easier when it open to where you left off.

scrivener-new-project-pane

I suggest you open a Blank project rather than opening one of the templates. and let me explain why.  As a newbie, I selected the fiction book and wound up having to fight against everything that was put into the folders.  It made things all the more confusing.

It had a folder called “front matters” that I never heard of before.  I know what front matters is today, but I still prefer to set things up my own way.  So to keep it simple, just open a Blank project.  That selection is in the left-hand column.

In order to get the dialog box above, click on File => New Project.  This dialog box opens, and then you select Blank.

Once it opens, it will look like the graphic below.

scrivener-new-project-empty

HOW SCRIVENER FILES YOUR WORK:

For each new project you create, Scrivener creates a Folder with the name of your project.  The actual scrivener file is inside.

HOW TO USE SCRIVENER:

Below is a snapshot from the novel I’m presently writing.  I will identify the sections to give you an overview of how I set things up.

Scrivener-sections-one-to-four

  1.  On the left hand side, each new document is a single scene.  I arrange them into Parts 1 to 4.  I follow the 4 part story structure.  In the early stages of writing, I name the scenes with a few words that will let me know what is happening.  For example:  Interview with Husband.
  2. The middle section is where the actual writing of the novel draft takes place.  Each scene begins with an outline that records the Point of View (POV), the time, location and purpose and clues dropped.
  3. Once the scene is completely drafted, I put a summary in the Synopsis section on the upper right hand side.  This allows me to know what happened in the scene in as few words as possible.
  4. The last section, on the lower right hand side is the Notes section.  Before I begin writing the draft, I copy and paste my scene outline into the Notes box so I have it in case I need to trace the roots of anything.  I usually don’t need it, but I’m leery of deleting things.

HOW TO CREATE NEW SCENE FILES:

You can either click on the green plus sign on the upper menu and choose “new file” or you can click control N and it will put in a new file under the one you are presenting in.

HOW THE SCENE EVOLVE:

Once I finish the first draft, I begin my 8 layers of writing and proofreading.  Around Layer 7 or 8, it’s time to change the names of the scenes to actual Chapter names.  I combine scenes into chapters and when I’m done, the book is now in Chapters with multiple scenes.

There’s a lot that goes on between the first draft and compiling into Microsoft Word, which is where I handle the formatting of the books.   I think as newbies, it helps to know how things evolve.

HOW TO SAVE YOUR PROJECT:

Click on File => Save As and this will throw up a dialogue box and you can choose where you want to save your project.  If you have created a Book1 Folder, then save your first Scrivener project into that folder.

NEWBIE TIP:  Be sure to choose File => Save as and not File => Save because the program will save your project to a file inside your scrivener folder or somewhere else that you may have to hunt down.

Now you have a new Scrivener Project started, named, and saved to a place where you will be able to find it!   Next we will talk about the options or properties of the project.

If you would like to see more blog posts on Writing in Scrivener, click here.

I also have a few Scrivener videos on YouTube you may like:

If you would like to download Scrivener, I would appreciate it if you used my affiliate link.  Every little bit helps me keep doing blog posts and videos.

 

 

 

Scrivener – Downloading the Software

HOW TO DOWNLOAD SCRIVENER SOFTWARE:

You can download a free trial of scrivener software or make your purchase here:  https://www.literatureandlatte.com/scrivener/overview

I am not sure how the actual free trial works as I knew I wanted to use Scrivener and I purchased mine from the beginning.  But I'm sure it's like any free trial where you sign up, get to take it for a test run, and then it becomes void after the free trial period.

AFFILIATE PRODUCT:

Scrivener offers an affiliate program, so if you want to sign up for it, you need to create a product for it at this website:  https://developer.paddle.com/getting-started/create-a-one-time-product.  I chose not to do this, but if you are interested, this is at least a point in the right direction.

OPENING SCRIVENER FOR THE FIRST TIME:

scrivener-new-project-pane

Open Scrivener up by double-clicking the icon after installation.  You will come to this screen where you can choose a format.  I would recommend blank because when I chose fiction, it added front matters and a lot of other things that only got me all confused.

The three icons on the right hand side are exactly as they appear.  One is an interactive tutorial that will help you get started on your first project.  The second icon is a copy of the scrivener manual that you can search for keywords for things you want to learn about.  The third icon you will recognize as a YouTube channel where they offer you training videos on how to use scrivener.

When you open a blank project, it's just that, blank.  We will set up a project in our next blog post!

 

 

 

 

 

Using Scrivener to Write a Novel

WHY SCRIVENER AND NOT JUST MICROSOFT WORD?

I have published a couple of craft books through the years as publishing on Amazon KDP is pretty easy.  Craft books are mostly pictures with instructions and you really don't "need" Scrivener to write a craft book.

The only organizing you need to do in a craft book is to make sure you cover all of the instructions in chronological order, have a list of supplies and take high resolution pictures and file them where you can find them during the writing of the book.

I wrote three of these books in Microsoft Word and it worked very well.  But what about fiction?

Fiction is a whole different animal.  There is no chronology in fiction.  Even in true crime, you have to decide how you will lay out the chronology of the crime attempting to create the most mystery and suspense as you can.  So this requires a high level of organization.

SCRIVENER FEATURES THAT HELP NEWBIE WRITERS:

scrivener-organizing-screenshot

After seeing my first YouTube video on the software called Scrivener, I knew this was what I needed in order to even think about writing fiction.  Looking at the layout above, on the left side, you can name your scenes first and this gives you a birds-eye view of the chronology of your story, where the story beats are, where you are in Act 1, Act 2 and Act 3.

The center pane is where you write the actual manuscript draft.

The upper section of the right-hand side is where I put my Scene Summaries using this format:

Scene 1 - POV - Character Name
TIME/LOCATION:  9am - In Character's Office/Home, etc.
PURPOSE/CLUES DROPPED:  
1.  List clues dropped
2.  List what happens in the particular scene
3.  Write down the purpose of the scene.  

scrivener-custom-meta-dataCustom Meta Data - Scrivener allows you to set your own Custom Meta Data entries and I use the following:
~ Notes:  This one is automatic in Scrivener so I use this area for any notes I need to write to myself.

~ Story Element:  is where I put things like opening hook, or inciting incident, or first pinch point, or any other dramatic or mystery notation that is crucial to follow the story.

~ Emotions:  I added this one so that after the manuscript gets large enough, you can lose track of where the reader is emotionally, so I like to put things like mystery, or main clue, any words that will let me know that this is a sort of marker in the story.

~ Character arc:  Before beginning, I usually know where the characters will be going in their emotional or personal growth and I keep track of this arc throughout the scenes by referencing it in this section.

~ Relationship interplay:  This section I use to add the names of the characters an who is relating to who.  This way, towards the end of the first draft, I can look at the entire novel in outline format and see how often each of the characters are in the story.  This prevents you from overdoing it on some characters and making sure you don't leave anyone out.  It gives a great birds-eye-view of the story when you are finishing the first draft.

~ Research needed:  This section is where I make notes to myself about research I need to do in order to check facts or find out the legalities of something, anything I need to check.  Again, I can see everything I need to do or look up by putting the story in outline format.

 

 

 

 

 

 

 

Pre-Publication Book Marketing – BookFunnel

I have published ebooks on Amazon KDP in previous years, but they are doll sculpting books and jewlery craft books.  Now as I enter pre-retirement, I have decided to write fiction.  I love both books and movies with a church, Vatican or other christian backdrop as it adds a level of the sacred to mystery and/or romance.  So I am a complete novice at writing and publishing fiction.  I decided to write these blog posts to bring any other new writers along with me, so I can share my hours of research and hopefully save you lots of research time.

WHY BOOKFUNNEL FOR PRE-PUBLICATION?

My first reason to focus so much on pre-publication is because you really need a minimum of five reviews on Amazon in order to qualify for some advanced marketing, and having some reviews helps with sales.

derek-murphy-youtube-channel-emblemHow do I know this?  I follow other writers, one of whom is Derek Murphy.  I'm sure most of you newbies know who Derek is.  If not, you can see his many, many helpful videos on YouTube on everything from writing to publishing to creating your own bookcovers.

BOOKFUNNEL MEMBERSHIPS - THREE LEVELS:

BOOKFUNNEL allows you to join at three different levels of membership and it is very affordable.  The least expensive is $20.00 and for this you can give away your books for free.  I chose to give my book away for free just starting out because I am a new novelist and if anyone's book should be free, it should be a new novelist.

They have three subscription levels: $20, $100 and $150. I chose the $150 membership because I wanted to have people who signed up added automatically to  a MailChimp account that I have already set up.

My book is the first in a series of four novels and so if and when I get to a stage where I want to charge at least something for the books, I can also use BookFunnel to link to my paypal account as well.  I think $150 a year for that level of technology is more than reasonable.  But if you are working on a shoestring, you can still use BookFunnel for giveaways only.

BOOKFUNNEL HAS LOTS OF GIVEAWAY PROMOTIONS:

Another reason I chose BookFunnel is because they have lots and lots of promotions and each author is expected to post a link to the promotion on their social media.  So on top of the BookFunnel audience, the promotion that your book is in will also be on other people's social media.  That's more coverage than you could get on your own.

Here's one of my promotions:

Christian-Romances-My-First-Promotion-HeaderINSTRUCTIONS FOR USING BOOKFUNNEL:

  • You will need a finished book and it will need to be in mobi, epub, and pdf format.  For more info about how to get these formats before listing on Amazon KDP, click here.
  • You will also need a book cover for BookFunnel.  Recommended size:  2560 x 1600 px.  Minimum image size is 1,000 x 625px .  Needs to be 300 dpi (print size)  For more details on what is required in the cover for Amazon KDP, click here.
  • You will need to have the book formatted properly.  This is a whole chapter unto itself but the two things you need to know are:
    1. You need to format all Chapters using Heading1 to ensure that KindleCreate and/or KDP will recognize your chapters in order to make a Table of Contents for the eBook.
    2. Be careful with chapter endings if you will be using asterisks and/or any image.  You must use the widow and orphan and keep with previous and keep with next formatting within Word.  This can even be finicky using Word and/or KindleCreate.
    3. For the least stressful formatting tip:  Don't use any final asterisks or chapter ending graphics and it will require less tedious checking of your formatting when done.

HOW TO GET YOUR ADVANCE COPIES FOR PRE-PUBLICATION MARKETING:

The last thing you will need to know as a newbie is how to get a mobi and epub copy of your manuscript.  After looking into this I found the following procedure to getting the proper formats for each of your books.

Once your book is finished, proofread, formatted in Microsoft Word, checked in KindleCreate (that can be downloaded at Amazon), it's time to upload to KDP.  You will be uploading as a draft, so to speak, so you will not go live with your book at this point.

Once you upload the book, in the preview section you will be able to download the mobi file and an html file.  You can create a pdf from your word document and the Chrome App Store has a PDF to epub converter app that you can add to your Chrome browser.