THE RECIPE FOR AN ARC CAMPAIGN?
Yes, the recipe. I just finished planning a Private Advanced Reader Campaign and although it's not hard, it does require several steps and knowing what order you need to do each step is important. If you do them in the proper order, it will be an easy process.
I've made this list for myself and decided to share it on this blog because knowing the order can remove a lot of the stress and having to go back and forth between the book, the forms, the website, etc.
INGREDIENTS - AN OVERVIEW:
You will need an eBook and a book cover.

For any Advanced Reader Campaign, I would suggest you add a disclaimer that it is an advanced copy, a watermark, and a link to fill out a questionnaire about what the reader thought about the book.
You will need to produce the eBook in a pdf and ePub format, which will require you to convert it from a Word file to an ePub. The ePub may need to be cleaned up a bit in a free program called Sigil. Then you will need to test the ePub with the KDP viewer. This step may or may not be necessary.
You will need to create the questionnaire for the readers to fill out. Now, if you don't have a website where you can create a form, you can use a google forms or you can ask the readers to send an email with feedback about the book to your email. I have found the forms get more interaction.
Also if you don't have a website, you will have to upload the ePub and PDF onto Google Drive and record the share link in order to include them in an email to send to your ARC readers.
I also need a form for readers to sign up to become an ARC reader, with an auto-responder that will send them the book.
And lastly, you will need graphics to post on your website or social media.
Now that I have given you an overview of everything that is needed in the whole campaign, I'll post below the order you need to create them in.
THE ARC CAMPAIGN RECIPE INSTRUCTIONS
- Finish your eBook and have it edited. When the editor has your manuscript, you at least two weeks to prepare the ARC campaign, which is enough time.
- Create the eBook cover. If you don't have your final cover, you can create a temporary cover for the ARC campaign, if necessary.
- Create a questionnaire form for your readers to fill out when they are done. I find asking about 10 or 15 short questions, most with yes or no answers that it makes it easy for the readers to give me the specific feedback I'm looking for. This should be done right after the cover because you will need to put the link to this questionnaire into the back of the book so the readers can click on it.
- Create a sign-up form to become an ARC Reader. I use a form from my WordPress website using a plugin called Contact Form 7. This allows me to get the names and emails of the ARC readers. I keep a running list on my work diary so that I can then send them an email when the book is published asking for a review.
- Create a page on your website, or whatever social media platform you use, that has a graphic of the final book cover, with a short summary of what the book is about. Add the form to sign up to this page. I also put a notice that I am looking for ARC readers on the homepage of my website.
- Make social media graphics (1000 px x 1000 px for most platforms and a 1000 px x 1500 px for Pinterest) so you have them when you launch the book. If you have the time, skills or budget, create several graphics: ARC Campaign Sign Up, Coming Soon, New Release by AUTHOR NAME, Release Date, and a seasonal graphic based on what season you are releasing in.
- The above steps can be done with the manuscript in the editor's hands.
- Once the editor returns the book, make the corrections and add a request to fill out the questionnaire and add the link to your form.
- Add a watermark that this is an early release. This allows you to change the book or tweak the book based on feedback.
- Once the manuscript is finalized, save is as a docx and PDF.
- Then convert the book from a docx file to an ePub using a conversion tool. I use Convertio.co which is $9.00 a month. Check their website and see if you can cancel at any time and you can create your ePub once or twice (after your feedback if you change anything) and then cancel the membershipAnother strategy for conversion is to go to Fiverr.com and search convert docx to epub and make sure you select a budget because they default to showing you people who charge $25.00 to start. I found someone that would have done it for $10.00.
- Once you have the epub file, upload it to KDP -- as a draft -- and check it using their previewer. Check every single page! If there are no errors and everything looks good, you will then be good to go.
- If you have some formatting issues, you may want to watch my video on using the style gallery for best ePub results (which I'm planning to do at this time).
- Once you have a PDF and ePub, you are ready to launch the ARC campaign. You can use whatever service you use for your newsletter to create an auto-reponder form or you can answer each sign up by sending them an email with both documents attached, the epub and the PDF.
- The campaign is now set to go. Post it to your newsletter, social media and on your website!
The one main reason I have right now is that I want to avoid offering this to the general public because I am not sure if the book, even though it is edited, is in its final form.
In order to offer a limited ARC copy, I will use my newsletter list, which is really my reader list, and my website. I will limit the invitations to these two places.
I usually bring these epubs into Sigil, a program to create and/or edit ePubs in order to make some global changes and/or clean up the extra codes it may bring inside. I will have a video on this one.Create a PDF from your docx file. Once you have the epub and PDF, you are ready to upload to KDP and test it. I will cover this in one of the videos.Upload the PDF and the ePub up to google drive and copy the links; you will need them later.
The next steps are done with my website. They have to do with pages and forms. So if you don’t have a website, then you can use google forms or whatever system you presently use to get signups. I use Mailerlite and could have set this up through them, but I want to receive the emails and names myself so I can keep a list of who the ARC readers are so I can ask them for a review when the book is ultimately published.
The first thing I noticed is that the story needs to be contained or confined to a shorter version than a novel. This means that you won’t have the same space to build the characters.
There are templates all over the internet for story crafting, but they all seem to follow the hero’s journey, which I find doesn’t work for mystery books. At least I was never able to make them work for me.
There are many blog posts and videos on the internet about how to write a novel. Much of the advice is general in nature and only broad-stroke tips. This video seeks to go one step further and open my last book, which is still being proofread in Layer 8, and show a work-flow demonstration.
I am in the process of finishing my 14th novel. I started out like many of you as a self-taught author who took in unorganized, uncurricularized information and had to make sense of it all. I devised this 8 Layer system to try to write a novel as efficiently as was possible. I offer it to you for whatever weight you wish to give it.
In a mystery, crime novel, or thriller, the clues and their revelations need to be planned so the story clues can remain disjointed in the beginning, but then slowly come together like a jigsaw puzzle. This keeps the reader guessing -- which is part of the mystery readers' enjoyment.
1. Who is the Ghost? Why has the Ghost arisen? Why is the Person not Resting in Peace? What is the Ghost's purpose for appearing? This is the backstory that will be dropped like breadcrumbs throughout the storyline. (Ghost-Story.png)
1. What is it about the house that's creepy?

It may help to think of yourself as more of a Town Crier.
1. Using the read aloud feature in Microsoft Word, I read the book aloud as I read along with it. This gives you an idea of how the book will sound in the reader's mind.
Most of these mistakes were ones that were not even on my radar at the time they were made.
When I first got the idea of writing a novel, I did research for about a year. I read several how to books on every subject under the title of writing a novel and self-publishing. (Cat on book shelf)
So above is a list of the chronology I pieced together as being the proper chronological list of how to write and publish a book:
Beta Readers often times read books very early in the process -- before the book is even finished to give early feedback. This is a great idea if you're not sure about your characters or if the plot is good enough, etc. Let's face it, in the beginning it's hard to think you're book is a masterpiece when it's your first one -- at least it was for me. There is a definite high-level purpose in having Beta Readers. They are worth their weight in gold.
However, here is where I made the terrible mistake and found out the hard way about this particular landmine: I offered my Vampire book Darius - A Vampire Story as a beta book but it had not been finalized, professionally edited or proofread. Now, in the ad copy for the link to download, I clearly posted it as a beta copy that had not been edited, etc. However, once a book is downloaded to an eReader, no one will remember this book is only a beta copy. And the second mistake I made here was that I didn't put anything in the book itself.
The first time this happened, I just thought the reader was a bit crazy. But after this happened several times, it was only then that I realized that I had released hundreds of beta copies that now lived on people's eReaders. And for some reason, there are a lot of readers who take typos or grammar errors personally. It seems to trigger them and their reviews are more like rants.
GoodReads is probably the largest single pool of avid readers and book lovers out there. But goodreads can be a tough crowd for new writers. This is where Darius's bullying started. If I had to do things over again, I would not have focused on Goodreads as a first place to release my books -- even after they were fully edited and proofread. Unfortunately, many of the videos I watched during that first year, talked about how great goodreads was helpful to find beta readers and arc readers and launch a book.
I didn't realize that the categories on Amazon have a hierarchy to them. It may have been because we were originally allowed to put each book into 10 categories. I had watched a video by
So the time to think about the categories is before you even plot out or write the book. Once you have a plot idea, that's the time to look at the categories and think about where the book would fit, and what you can tweak about the storyline to fit into a sub category or a less competitive category? Can you make the story happen in the west to be a Western Romance? Can you put the story into olden times to make it a historical novel, ore even better, put it in a specific time period? The time to think about categories is right after you have know you have a workable plotline.
Mistake Number five requires a little explanation. My inspiration for my vampire series was the old Dark Shadows Soap Opera from the late '60s and early '70s. I never watched it as a kid but everyone I knew did. I didn't watch it because I had to walk too far to get home from school in time. This vampire series, like most soap operas at that time, was melodramatic and being a gothic and supernatural story, the storylines were completely crazy. But I loved the show anyway.
So, with limited knowledge of the whole vampire genre, I went on to write a vampire book series. My vampire owns and operates a funeral home and keeps a bevy of 3 women to supply the blood he needs. He normally picks up runaways from the train and bus stations, but he winds up falling in love with the daughter of a wealthy, influential family in Newport Rhode Island. There is also a monastery of monks that live on the opposite side of the cemetery that Darius also owns.
So how does all this fit into mistake number 5? Well, there's no category for tongue-in-cheek vampire stories. Also, fifty years have passed since this show ended and a lot has happened to the vampire genre in that time. First there was Anne Rice and her books and subsequent movies which are all dead serious and there's no tongue in cheek humor of any kind. I only read the first book and it was steeped in darkness and despair. Because I read for enjoyment, the level of despair was too much for me so I never read the other books.



Turning the viewing of a movie into a writing exercise will change the way in which you watch the movie. For your spouse, it won't change anything. Most people love to go into the story not knowing anything. There are some who any hint of a spoiler will ruin the movie for them. You may be one of them now!
Find a summary of the movie on Wikipedia. Most movies have a page about them and it gives all the technical information about who wrote the original story, the producer, director, stars, etc. But there is a section entitled PLOT. This is where the plot is laid out for you.
To be honest, most plots are too long to even remember or put together with one reading. I can usually follow the plotline for about the first four paragraphs. After that, I can't remember who is who but it doesn't matter. As long as you have a gist of an idea of what will take place, it allows you to watch for it.

THIRD: Classic films relied more on dialogue, staging and backdrops to tell the story. This is the richness that I find most helpful to see and learn from as an author. Modern storytelling is worried about the 3-second attention span. Older movies assumed the audience was grown up and could sit still and pay attention for a few minutes without intense stimulation.
FIFTH: Newer movies have upgraded post production technology and CGI, so they are now focused on movie effects, jump scares and gore shocks. Although many of you may enjoy this type of thing, it really doesn't have much to teach a new author.
Everyone has to find their own subgenres whether it be old gothic movies or old mystery movies. But a good place to start is at Wikipedia. Below are two links to the 1960s and 1970s in film. Movies made in these years would fall into the categories I mentioned above.
If you are watching the movie on a computer, take a screen shot of a scene and then set up an imaginary happenstance that occurs in this setting. Describe the setting in words, attempting to capture the essence of what you saw on film. Doing this a few times will help you get better and better in describing backgrounds and scene settings.






Magical Realism is a newer subgenre too. Magical realism are low fantasy stories as they are rooted in our own world with only one or two fantastical elements -- usually at least one form of magic. They take place in an often-recognizable place and the contemporary world.



A new subgenre for those who like the steampunk aesthetic and/or urban fantasy, Hope Punk Fantasy contains these elements but without all the hopelessness or grim outlook. The story is more hope and/or happiness based.
In our last installment, we covered the top three book genres: 

