DOES AN AUTHOR NEED A WEBSITE?
The answer to that question depends upon your goals as an author.
If your present goal is to simply publish your novel and let readers find it through traditional channels like a publisher or Amazon KDP, then the answer is, no, you don't absolutely need a website.
You can create an author page on AuthorCentral at Amazon and list all of your books as you publish them. This page can be accessed from any of your book description pages at Amazon.
However, if you have no goals of building a readership or branding yourself in any way, then you can operate with this Amazon Author page and a Facebook or Instagram page.
WHEN DOES AN AUTHOR NEED A WEBSITE?
BUILD A BRAND OR WRITE A SERIES:
If, however, you are a serious author working towards a career or life-long profession, then you will want a website. You may not need one with the first book, but you will be anxious to build your brand right away.
Some of you will have day jobs with extra money to purchase a website. Others will be raising kids and maybe money is tight. There are options for both of you when it comes to creating an author website.
If you are writing in a series, you will want to brand yourself more than most. You can operate on a shoestring for the first two or three books, however, so it's okay if you are operating on that shoestring. You can keep an online presence using your author page and one or two social page connections.
And if your goal is to work with a literary agent and write through a publisher, you can easily operate without a website.
WRITING BOOKS IN SERIES:
Although I have already said that you can write book series and operate with an Amazon author page, there will come a time when you want to brand yourself and your series. This will also help you build an online presence. It's all about competition. The more ways you use to run into readers online, the better it us for you and your books.
A WEBSITE HELPS YOU CONNECT WITH READERS:
If you want to connect with readers, or start building a readership, you will then want and need a website. When I say connect with readers, there are a few ways to connect with readers.
- Build your brand with readers with series book covers.
- Allow readers and potential readers to sign up for your newsletter and be notified of any and all new releases.
- You can ask readers to fill out questionnaires about their experience reading your books. This feedback is invaluable.
- You can offer a free ARC (advance reader copies) books from a website even during your editorial phase. A form on your website can handle this.
- You can also offer free books and giveaways by using different signup forms all from your website.
- Even a one-page website with a sign-up form will work.
AFTER THE THIRD BOOK - IT'S TIME FOR A WEBSITE:
For whatever it may be worth to you, I would recommend that you consider a website by the time you have written a third book, whether it is in a series or not. Once a reader has read more than one book, they will get curious about you. They will want to see a picture of you and maybe learn a few personal things about your life. Having a website, you can share a little bit of personal information.
This is also a great way to allow readers to contact you. All websites have contact pages where a reader can email you safely and tell you about their experience reading your novel.
BUDGETING FOR A WEBSITE:
If you will be self-publishing and are on a shoe string budget, then you will need a website, but you may be able to operate without one for the first year or eighteen months.
When operating on a shoestring, budget, you need to decide where you will spend the little money you have to operate on. So a website would not be a first priority for you, not for the first year to eighteen months.
CONCLUSION:
- If you are just starting out, you don't need an author website.
- If you only have one book, you can easily operate from your author page on Amazon and a Facebook page or Instagram page.
- If you are on a tight budget, a website is not a top priority, not in the beginning at least.
COMING SOON:
I intend to do a whole blog and video series on how to create or purchase a very affordable website. For example, you can purchase a URL address (for $15.00 or so) and build a free website on a free site. Then you can use the URL to redirect to this free website. This is an extremely budget-friendly way to have a website.
So be sure to stop by as I am planning to do more blog posts about this strategy as well as building a one to two page website for authors with only one or two books.
WHERE DO I START IN CREATING AN AUTHOR WEBSITE?
WHAT ARE THE FIRST FOUR STEPS?
What if I'm ready now? What are the first four steps?
Step One: Find an affordable hosting company. You only need a basic plan. I use bluehost.com, but be sure to watch my video that I'll post here about how not to get into the trap of buying all kinds of services you don't need.
Step Two: If you only have one or two books, you can get away with building a small HTML-based website. I will also have a blog post soon, which I'll link here, as ot how to build that. It's easy.
Step Three: Create an email that matches your website. If the name of your website is CowboySue.com, then make sure you have an email like Sue@CowboySue.com. This gives you a professional look right away.
Step Four: Link your website to your Author page at Amazon Central.
Those are the first four steps in planning a website.
Do you want to be a published author and work with a leading publisher? Or do you want the freedom of self-publishing? Either way, you will need to learn to do at least some book marketing.
Don't worry if you are camera shy or introverted. The type of book marketing I'm suggesting here is for introverts. People who have these big boisterous personalities don't need anyone to help them gain a readership. Social media was designed for the extroverts -- even the narcissists!
It's important to be clear that when building an email list, that email list is your readership following. You may have free book searches who get on your list, and they may unsubscribe after a month or two. But the readers who like your books and look forward to hearing from you will remain loyal to you. You are cultivating a following. You need to see marketing as a slow and steady way to build this readership and maintain a monthly or bi-monthly contact with them.



I am knee-deep in Level 4 of writing the next book in the Jack Nolan Detective Series. I thought this would be a good time for me to take a break and reflect on what happens when I'm 'in the weeds' writing a novel.
When you first sit down to write a novel, everyone is filled with enthusiasm and creative energy. It's exciting. It's new. But as the manuscript begins to grow, before it feels finished -- or even ready to be polished, it feels cumbersome, heavy, and overwhelming. At least for me it does.
It's possible to get paralyzed by a fear of failure at any point during the writing of a novel. It's not a one-and-done operation. No one sits down, starts writing, finishes writing and ta-da, there's a book. Writing a novel doesn't work that way. It's a long process. It's a multi-layer process.
Writers block is another common problem among authors. This often sets in after that initial period of excitement about the novel wears off. At some point the writing of the novel shifts into a project requiring some heavy lifting. There's always a phase or two where the author has to tough it out. We have to keep at it.
Will my readers like the book? Will the book be good enough to get a literary agent? What happens if my book gets bad reviews? There are any number of fears of rejection that can cause us to stop writing. Decide ahead of time you won't allow these fears to stop you. Like I said earlier, think of your writing as a mission God has given you. This is your life's work, along with your other worldly responsibilities. Your writing could be an opportunity to pass on things you have come to learn in your life. That's a purpose. Or maybe writing is a way for you to share the gift of storytelling that you know you were born with. That's a God-given purpose. Whatever the reason, it's important to not allow fear of rejection to get in the way.
Distractions are one of the biggest obstacles to completing a novel. One reason is because life does serve up constant small and big emergencies that have to take first priorities in our lives. So an emergency distraction can throw a whole well-planned writing schedule up into the air in a heartbeat.
Most novels require at least some research. The internet can be a blessing with research but it can also be a curse. It's a blessing because the days of having to travel to a public library are over. It can be a curse because the research can suck you in and you can use up all your valuable writing time doing too much research.
Another trap to finishing a novel is to get caught up in a never-ending edit of the book. This usually hooks in with perfectionism problem in some way.
Once you complete a novel, there is a little sadness that sets in. This book is no longer your baby. It's no longer your little pet project. Once you hand it off to an editor, it becomes a shared work, so to speak.
When writing your book, especially if you are writing in a management system like Scrivener, it's easy enough to keep track of your manuscript.




At some point your manuscript will get closer to publication. At that time, you will need to start thinking about dressing it up for publication. The book cover. You can find any number of places, including KDP itself where you can create your own cover for free. Not recommended, but it's possible.

With
Now another paid but affordable route to making your own book cover is to work alongside someone at Fiverr.com. There are lots of people who will create a nice book cover for $25 or $50. This may be worth it for some of you who are busy and don't have the time to learn Gimp. It always comes down to money vs. time.
Join
If you can, reduce what you need to have done down to a single task. For example: If you ask them to create an entire book cover, they will own and control the entire design. You will have no idea what they did to create it, how many components they used, what font they chose, etc. If you want to tweak it down the road, it's impossible to do on your own.


Write forward only. Don't look back.
Gimp is a free graphics program and it's fairly easy to use. But a lot of the program is not self-explanatory. So you can get lost really easily. A graphics designer needs to know how the entire program works. For authors, writers and other self-publishers, you only need to know a few of the tools to do pretty much everything you need to do.
The graphic to the left is a closeup of the tools panel. Each tool is represented by an icon. Below the tools is a graphic representation of your foreground color (the color on top) and the background color (the color in the back).
However, if you just open the document and try to add something that needs a transparency, it will cause a lot of frustration because the transparency won't work. If you do this, open with a white or black background, then go over to the layers panel, right click on the layer and select "add alpha channel". When you do this, nothing will happen, no noise is heard. It feels like nothing happened. But it did.

