Diary of all blog posts – Page 9 – Read First Chapter.com

Writers Diary – Pantser vs. Plotter

CHOOSE A PATHWAY:

I was lucky when I started as I knew, without a doubt, that I was a plotter.  I don't write a letter without a short list of points I want to cover.  But this can be a choice that can help you not get lost in the overwhelming number of things you need to keep in mind for any novel.

I won't go into too much detail as there are hundreds of youtube videos about being a pantser and being a plotter by more experienced people than me.  But in one sentence, a pantser is someone who sits down and begins writing 'by the seat of their pants' without an outline or a template of any kind.  Steven Kind is a pantser.  Being a plotter means that you start with a template, and then an outline, and then begin writing the novel itself.

There are natural-born pantsers like Steven King, and if you are one of those, that should be your pathway.  However, my suggestion to a newbie writer, especially if you don't know if you are a pantser or plotter, is to  try to at least have a template and at least three-act play structure to keep you on track.

#WRITERS TOOL - MYSTERY TEMPLATE

mystery-novel-templateThere are probably hundreds of templates out there for you to choose from.  If you search "writing template" at images.google.com, you will find hundreds of them.  I incorporated several of them into my  own custom Mystery Template.   You can click here to download the template to have a look at it or use it.

This is the template I wound up using after at least a year of struggling with the other confusing templates.  In time, I began to use a template that was divided into four acts, so to speak, but I'll talk about that one next.

 

 



Adding a Contact form with Recaptcha

Sick woman at work with headache

I started to get some spam through my website and it was all similar.  They were filling out the form for an advanced copy of one of my books, and then it had a weird message in another language.  It was most likely a bot, so the time has arrived for me to attach a recaptcha to my forms.

I had done this several years ago, but as usual, everything "updated" and my old instructions were useless.  So it took me about four hours to figure out how to add a recapture to a Contract 7 form and this blog post is an instructional on how to do it.

FIRST THINGS FIRST:  WHAT YOU WILL NEED:

recaptcha-picture-board
Recaptcha Picture Board
  1.  You need to add two plugins to your wordpress website.  Contact form 7 and Really Simple Capture.    As part of the Really Simple Capture, this should upload a temporary folder to your server entitled wpcf7_captcha and another one called wpcf7_uploads.  Photos of all of these are on the picture board above.
  2.  You will need to register your website with google to use a recaptcha, so go to www.google.com/recaptcha and fill out the form to register your website.  More on this below in the actual instructions.  As part of this process you will get a Site Key and a Secret Key.  You will need to copy and paste these somewhere safe so you can retrieve them later.  You will also get a google recaptcha admin page link and you may want to record this too in case you want to watch and see what kind of bots it blocked from your site.  But that isn't crucial to get it to work.
  3. Now, somewhere along the line, I wound up being redirected to a website called Softaculous.com for and had to pay to 'join' to use the captcha, but I am not sure if that is absolutely necessary.  It cost $24.00 for the year and I decided that I send enough emails and get enough traffic that a $24 service fee was more than reasonable, so I purchased it.  This may have happened to me because I was engulfed in a lot of confusion going from plugin to plugin and back to google captcha, so all I can say is good luck!.


HOW TO INSTALL THE RECAPTURE AND LINK IT ALL TOGETHER:

  1. First, inside the back end of your wordpress website, click on the Loginizer Security and you will get a drop down list.  On the Dashboard page, you will need to enter the Loginizer License number and click 'update'.
  2. Then click on the Loginizer reCAPTCHA settings.  This is where you will add your Google keys, both of them.
  3. Then click on Contact on the left hand wordpress menu and you will get a pop out menu.  Choose integration.  When it opens, click on the second box that says reCAPTCHA and this will add your google keys automatically and that will hook up the Really Simple Captcha to the Contact form 7.

HOW TO USE THE CONTACT FORM 7 WITH THE reCAPTCHA:

Here is where it got tricky and where I wound up going in circles for awhile.  The instructions are written for web developers and they assume you know a lot of things about hooking things up, which I don't know and you probably don't either.

So here are the instructions for fifth graders:

Once you have all the plugs ins installed, all your user keys inserted and integrated the form under Contact, then it should work without a hitch as long as you put the right short codes in.

The short code is this: [captchac captcha-170] [captchar captcha-170 4/4] This code will work without a problem.

FOR FURTHER INFORMATION:

If you want to read more about how it works, I had to visit all of these pages as I pieced together how it worked.

Contact Form 7 Recaptcha:
https://contactform7.com/captcha/
https://www.google.com/recaptcha/about/
https://www.google.com/recaptcha/admin/site/464233367
https://developers.google.com/recaptcha/docs/versions
https://loginizer.com/docs/getting-started/upgrading-from-the-free-version-to-pro/

The following 'different' codes seem to change the css or other things, so if you want to experiment with them, here they are:

[captchac captcha-170]
[captchar captcha-170 4/4]
[captchac captcha-778 size:s fg:#ffffff bg:#000000]
[captchar captcha-778 4/4]
[captchac captcha-118 size:l fg:#00ff00 bg:#ffffff]
[captchar captcha-118 4/4]



What You Need to Set Up a PPC Campaign on Amazon

amazon-ppc-choose-campaign-typeLog into your KDP account at Amazon and click on the tab for Marketing.  Your first choice will be to choose between a sponsored ad or a lock screen ad.

Today we are going with a Sponsored Ad Campaign.  This is the one where you can use similar products and/or keywords.

Create Your First PPC Campaign:

Once you choose the Sponsored Product Campaign, the following screen (or one similar to it, depending upon when you are reading this):

amazon-ppc-create-a-campaign-naming

The campaign name will only be seen by you, so make it a name that you can identify.  I chose to name mine "Groomed - Sponsored Product - First Week" so that I will remember this is my first one.  I also chose automatic targeting so that I can see what Amazon and it's huge database of keywords will throw up for me.  This was recommended by NomadMillionaire on YouTube who is a pro at PPC, so I am following his lead.

You will need to determine how much you are willing to pay for this campaign.  I chose $15 dollars a day to start.  This will give me a chance to see what kind of action $100 a week can bring.

amazon-ppc-bidding-stragegy



CAMPAIGN-BUILDING STRATEGY

Since the second choice, Dynamic bids, up and down delivers more sales, I chose to go with this one.  This one week will give me an idea of how far up and down Amazon feels comfortable to go.  The other two choices can be manipulated by PPC pros, which I'm not right now!

Choose an Amazon PPC Format:

amazon-ppc-ad-format

I decided to go with the standard ad because I haven't researched custom text ads, so I will see what Amazon does using just a standard ad.

Name an Ad Group and Choose a Book/Product:

amazon-ppc-ad-group-and-products

In NomadMilliionaries's video that I referenced in our last blog post, he left the Ad Group Name to the default of Ad Group 1, so I did the same.  I didn't come across any tips regarding this in the other videos I watched, so I'm just going to see what it looks like after I have a few ads going and see if naming this in some other way will work better in the future.

You will be logged into your KDP account, so it will throw up all of your own products for you to choose, which I am doing with my new book Groomed for Marriage by R. Shannon but you can also choose a product by an ASIN number.  Most people who have found their way to this blog post will be fellow book marketers, so I won't go into ASIN numbers.

Automatic Targeting & Negative Keyword Targeting

amazon-ppc-auto-targeting-negative-words

A default bid comes up with this box too and although I think .75 is too high for one bid, I am accepting it as I am also testing Amazon's algorithms to see what comes out.  This will only be for a week, so I have control over the overall spending.

I will want to find out how to use negative keywords in order to prevent my book from coming up with people who are searching for the actual crime known as grooming but this first week will give me an idea if that will even be a problem or if Amazon's artificial intelligence can already recognize fiction from non-fiction searches which it probably can.



Negative Product Targeting:

amazon-ppc-negative-product-targeting

This is the last box that comes up and I am going to let Amazon run the first campaign.  During this upcoming week that I am waiting, I will research negative keywords and negative product strategies so that when I am doing an exact campaign, I can use these strategies if they are worth it.

Once you click Launch Campaign at the end, that's it.  You're advertising on Amazon.  I hope this helps save everyone a lot of research time!



Should You Advertise Your New Book on Amazon

What I Learned in my First Week of Publication:

sherlock-holmes-graphicOnce I finished my first Novel, Groomed for Marriage, I launched it on BookFunell to give it away in order to build a reader list.  My expectations were low; I would have been happy to have given away 50 copies.  Well, to my astonishment, I wound up giving away over 600 copies of the book.  These are people who chose to sign up to down the full book for free.

So when I published Groomed for Marriage for $2.99, I thought it was so cheap that maybe I would have at least a few sales.  Crickets!

So my first lesson was:  BookFunnel is great for giveaways and building a list of readers, but FREE it's own animal.

Switching to Plan B:

So then my plan was to let the two weeks of my paid book promotion on BookFunnel run its course, which would have given me the cleanest feedback.  I would have known how many copies I was able to sell from BookFunnel at $2.99 with no PPC marketing at Amazon.  But even if I waited, let's say I sold 5, that wouldn't have been enough for me to stick with BookFunnel for a paid book as I already learned about Free being it's own animal.

So I decided that as a new author, I wanted to explore Pay Per Click advertisements to see what was entailed.  I did the research and the purpose of these next few posts will be to share my findings and save you the research time.

Pay Per Click as an Investment:

I watched lots of videos on YouTube regarding Amazon ads.  Many people have been doing it for a long time and had great tips.  Although all of these experts stressed the importance of profit vs. return on investment, which of course is crucial in any business, I am choosing to see my first two months of advertising as an investment.



An Overview of your PPC Goals:

The best video I saw, geared for beginners, was the one below by Nomad Millionaire.  It is from 2018, but Nomad explains PPC from a bird's eye view  and this is important for beginnings to understand the strategy right from the beginning.

So you will need a credit card, your book information, a computer, and you will need to be logged into your kdp.amazon.com account.  You will be ready to launch your first broad campaign.

Crash Course in NomadMillionaire's video:

Pay Per Click is an advertising program offered by Amazon that allows users to bid for ad placements.  Amazon searches are all based on keywords and other secret algorithms.  By choosing to start with a broad campaign, you get to ferret out all of the keywords that Amazon already knows about your product.

Once you have 7 days of running this broad campaign, you can begin to look at the broad campaign and figure out what keywords and initiating click throughs and which ones are leading to actual purchases.  Those keywords you then will add to a manual campaign. 

Nomad goes a little bit into his 'pricing strategies' that you may want to listen to, but it will all come down to how much you are willing to spend.

Next post we'll pick up with actually starting my first broad campaign and see where it takes up in the 7 day watch period.



Scrivener – Setting Up the Project Settings-Options – 2

scrivener-new-project-emptyScrivener comes with certain default settings.  Most of them are fine, as is, but you may want to change the font of certain items and things to make working in the project more comfortable.

For example, I prefer Times New Roman size 16 or 18 px.  I find when writing, this causes much less eye strain.  When the project gets closer to finished, I can go back and change the “compile” settings to Times New Roman 12px for actual upload to KDP.Amazon.com or for upload to a paperback template.

SETTING UP THE PROJECT SETTINGS/OPTIONS:

scrivener-meta-data-project-properties-db

The graphic above is where you need to be in order to change the Project Properties.  How to get there?  Click on Document => Meta-Data Settings => Project Properties Tab.  This will bring up the screen above.

Project Title will be one you fill in as well as Project Abbreviated Title.  For example:  The first book in my series is called Groomed for Marriage.  So I would fill in Groomed for Marriage in the top box and then for abbreviated, I would fill in Groomed.  You can also fill in your full author name, and then the last two boxes are to put in the first and last names separately.  This information is where the project will pull the Book Name and Author Name from.

I ignore the labels section and I don’t work with draft vs. final copy, I just work in a draft until I’m ready to compile.  So if you are a newbie, just leave those settings as is.

We will be addressing the Custom Meta-Data, but it will be more understandable later in the instructions.

scroll-black-scroll-on-trans

COMPILE OPTIONS AND SETUP:

scrivener-compile-first-screen

Click on File => Compile to get the dialog box pictured above.  This box allows you to make lots of changes.  I will start with a list of them and a brief discussion of what they change.

CONTENT:  This tells the Project what to include in your project and whether to follow other formatting instructions or upload/print as is.  So as a newbie, you won’t have much that shows up in this box until you start actually creating new files, so you can leave them as seen in the graphic above.  These settings will serve you well as a new scrivener user.

SEPARATORS:  This allows you to add a pound sign or you can add a few pound signs.  My advice for newbies is to remove this as it can get very tricky as you are working to have separators being automatically put in because you will be making many, many changes to your book and you don’t want to worry about having to remember to take these out or add them.  So until you get ready to upload to KDP.amazon.com or deliver to a publisher, do yourself a favor and forget the separators.

FORMATING:  This formatting can get very tricky.  I’ll try to explain this in the simplest terms.  This area tells Scrivener where it will be pulling it’s files from.  Just make sure “text” is selected in the second and third lines”.  You won’t need to know anything else for right now, but if you want a better explanation, the scrivener user in this video makes it very understandable:

TRANSFORMATIONS: – Ignore this
REPLACEMENTS: – Ignore this for now
FOOT NOTES/COMMENTS: – If you will be adding footnotes and/or comments, you will need to fill out these options.
PAGE SETTINGS:  These have to do with your headers and things, so you can work with the defaults, but this is also covered in the video below.

Next we will cover changing the “Tool Options”.

Scrivener – Opening a New Project 1

scrivener-iconSo now you have downloaded Scrivener , it’s time to talk about how to create a project.  Whether you are using Scrivener to write an eBook, a novel or keeping track of your blog posts, everything begins as a new project.

Once you double-click on the Scrivener icon, it will open up the program in a neutral state if you have not created a project yet, or it may, by default, open your last project.  I would suggest leaving this setting as is, because you will tend to work on one project for awhile and it makes things easier when it open to where you left off.

scrivener-new-project-pane

I suggest you open a Blank project rather than opening one of the templates. and let me explain why.  As a newbie, I selected the fiction book and wound up having to fight against everything that was put into the folders.  It made things all the more confusing.

It had a folder called “front matters” that I never heard of before.  I know what front matters is today, but I still prefer to set things up my own way.  So to keep it simple, just open a Blank project.  That selection is in the left-hand column.

In order to get the dialog box above, click on File => New Project.  This dialog box opens, and then you select Blank.

Once it opens, it will look like the graphic below.

scrivener-new-project-empty

HOW SCRIVENER FILES YOUR WORK:

For each new project you create, Scrivener creates a Folder with the name of your project.  The actual scrivener file is inside.

HOW TO USE SCRIVENER:

Below is a snapshot from the novel I’m presently writing.  I will identify the sections to give you an overview of how I set things up.

Scrivener-sections-one-to-four

  1.  On the left hand side, each new document is a single scene.  I arrange them into Parts 1 to 4.  I follow the 4 part story structure.  In the early stages of writing, I name the scenes with a few words that will let me know what is happening.  For example:  Interview with Husband.
  2. The middle section is where the actual writing of the novel draft takes place.  Each scene begins with an outline that records the Point of View (POV), the time, location and purpose and clues dropped.
  3. Once the scene is completely drafted, I put a summary in the Synopsis section on the upper right hand side.  This allows me to know what happened in the scene in as few words as possible.
  4. The last section, on the lower right hand side is the Notes section.  Before I begin writing the draft, I copy and paste my scene outline into the Notes box so I have it in case I need to trace the roots of anything.  I usually don’t need it, but I’m leery of deleting things.

HOW TO CREATE NEW SCENE FILES:

You can either click on the green plus sign on the upper menu and choose “new file” or you can click control N and it will put in a new file under the one you are presenting in.

HOW THE SCENE EVOLVE:

Once I finish the first draft, I begin my 8 layers of writing and proofreading.  Around Layer 7 or 8, it’s time to change the names of the scenes to actual Chapter names.  I combine scenes into chapters and when I’m done, the book is now in Chapters with multiple scenes.

There’s a lot that goes on between the first draft and compiling into Microsoft Word, which is where I handle the formatting of the books.   I think as newbies, it helps to know how things evolve.

HOW TO SAVE YOUR PROJECT:

Click on File => Save As and this will throw up a dialogue box and you can choose where you want to save your project.  If you have created a Book1 Folder, then save your first Scrivener project into that folder.

NEWBIE TIP:  Be sure to choose File => Save as and not File => Save because the program will save your project to a file inside your scrivener folder or somewhere else that you may have to hunt down.

Now you have a new Scrivener Project started, named, and saved to a place where you will be able to find it!   Next we will talk about the options or properties of the project.

If you would like to see more blog posts on Writing in Scrivener, click here.

I also have a few Scrivener videos on YouTube you may like:

If you would like to download Scrivener, I would appreciate it if you used my affiliate link.  Every little bit helps me keep doing blog posts and videos.

 

 

 

Scrivener – Downloading the Software

HOW TO DOWNLOAD SCRIVENER SOFTWARE:

You can download a free trial of scrivener software or make your purchase here:  https://www.literatureandlatte.com/scrivener/overview

I am not sure how the actual free trial works as I knew I wanted to use Scrivener and I purchased mine from the beginning.  But I'm sure it's like any free trial where you sign up, get to take it for a test run, and then it becomes void after the free trial period.

AFFILIATE PRODUCT:

Scrivener offers an affiliate program, so if you want to sign up for it, you need to create a product for it at this website:  https://developer.paddle.com/getting-started/create-a-one-time-product.  I chose not to do this, but if you are interested, this is at least a point in the right direction.

OPENING SCRIVENER FOR THE FIRST TIME:

scrivener-new-project-pane

Open Scrivener up by double-clicking the icon after installation.  You will come to this screen where you can choose a format.  I would recommend blank because when I chose fiction, it added front matters and a lot of other things that only got me all confused.

The three icons on the right hand side are exactly as they appear.  One is an interactive tutorial that will help you get started on your first project.  The second icon is a copy of the scrivener manual that you can search for keywords for things you want to learn about.  The third icon you will recognize as a YouTube channel where they offer you training videos on how to use scrivener.

When you open a blank project, it's just that, blank.  We will set up a project in our next blog post!

 

 

 

 

 

Using Scrivener to Write a Novel

WHY SCRIVENER AND NOT JUST MICROSOFT WORD?

I have published a couple of craft books through the years as publishing on Amazon KDP is pretty easy.  Craft books are mostly pictures with instructions and you really don't "need" Scrivener to write a craft book.

The only organizing you need to do in a craft book is to make sure you cover all of the instructions in chronological order, have a list of supplies and take high resolution pictures and file them where you can find them during the writing of the book.

I wrote three of these books in Microsoft Word and it worked very well.  But what about fiction?

Fiction is a whole different animal.  There is no chronology in fiction.  Even in true crime, you have to decide how you will lay out the chronology of the crime attempting to create the most mystery and suspense as you can.  So this requires a high level of organization.

SCRIVENER FEATURES THAT HELP NEWBIE WRITERS:

scrivener-organizing-screenshot

After seeing my first YouTube video on the software called Scrivener, I knew this was what I needed in order to even think about writing fiction.  Looking at the layout above, on the left side, you can name your scenes first and this gives you a birds-eye view of the chronology of your story, where the story beats are, where you are in Act 1, Act 2 and Act 3.

The center pane is where you write the actual manuscript draft.

The upper section of the right-hand side is where I put my Scene Summaries using this format:

Scene 1 - POV - Character Name
TIME/LOCATION:  9am - In Character's Office/Home, etc.
PURPOSE/CLUES DROPPED:  
1.  List clues dropped
2.  List what happens in the particular scene
3.  Write down the purpose of the scene.  

scrivener-custom-meta-dataCustom Meta Data - Scrivener allows you to set your own Custom Meta Data entries and I use the following:
~ Notes:  This one is automatic in Scrivener so I use this area for any notes I need to write to myself.

~ Story Element:  is where I put things like opening hook, or inciting incident, or first pinch point, or any other dramatic or mystery notation that is crucial to follow the story.

~ Emotions:  I added this one so that after the manuscript gets large enough, you can lose track of where the reader is emotionally, so I like to put things like mystery, or main clue, any words that will let me know that this is a sort of marker in the story.

~ Character arc:  Before beginning, I usually know where the characters will be going in their emotional or personal growth and I keep track of this arc throughout the scenes by referencing it in this section.

~ Relationship interplay:  This section I use to add the names of the characters an who is relating to who.  This way, towards the end of the first draft, I can look at the entire novel in outline format and see how often each of the characters are in the story.  This prevents you from overdoing it on some characters and making sure you don't leave anyone out.  It gives a great birds-eye-view of the story when you are finishing the first draft.

~ Research needed:  This section is where I make notes to myself about research I need to do in order to check facts or find out the legalities of something, anything I need to check.  Again, I can see everything I need to do or look up by putting the story in outline format.

 

 

 

 

 

 

 

Pre-Publication Book Marketing – BookFunnel

I have published ebooks on Amazon KDP in previous years, but they are doll sculpting books and jewlery craft books.  Now as I enter pre-retirement, I have decided to write fiction.  I love both books and movies with a church, Vatican or other christian backdrop as it adds a level of the sacred to mystery and/or romance.  So I am a complete novice at writing and publishing fiction.  I decided to write these blog posts to bring any other new writers along with me, so I can share my hours of research and hopefully save you lots of research time.

WHY BOOKFUNNEL FOR PRE-PUBLICATION?

My first reason to focus so much on pre-publication is because you really need a minimum of five reviews on Amazon in order to qualify for some advanced marketing, and having some reviews helps with sales.

derek-murphy-youtube-channel-emblemHow do I know this?  I follow other writers, one of whom is Derek Murphy.  I'm sure most of you newbies know who Derek is.  If not, you can see his many, many helpful videos on YouTube on everything from writing to publishing to creating your own bookcovers.

BOOKFUNNEL MEMBERSHIPS - THREE LEVELS:

BOOKFUNNEL allows you to join at three different levels of membership and it is very affordable.  The least expensive is $20.00 and for this you can give away your books for free.  I chose to give my book away for free just starting out because I am a new novelist and if anyone's book should be free, it should be a new novelist.

They have three subscription levels: $20, $100 and $150. I chose the $150 membership because I wanted to have people who signed up added automatically to  a MailChimp account that I have already set up.

My book is the first in a series of four novels and so if and when I get to a stage where I want to charge at least something for the books, I can also use BookFunnel to link to my paypal account as well.  I think $150 a year for that level of technology is more than reasonable.  But if you are working on a shoestring, you can still use BookFunnel for giveaways only.

BOOKFUNNEL HAS LOTS OF GIVEAWAY PROMOTIONS:

Another reason I chose BookFunnel is because they have lots and lots of promotions and each author is expected to post a link to the promotion on their social media.  So on top of the BookFunnel audience, the promotion that your book is in will also be on other people's social media.  That's more coverage than you could get on your own.

Here's one of my promotions:

Christian-Romances-My-First-Promotion-HeaderINSTRUCTIONS FOR USING BOOKFUNNEL:

  • You will need a finished book and it will need to be in mobi, epub, and pdf format.  For more info about how to get these formats before listing on Amazon KDP, click here.
  • You will also need a book cover for BookFunnel.  Recommended size:  2560 x 1600 px.  Minimum image size is 1,000 x 625px .  Needs to be 300 dpi (print size)  For more details on what is required in the cover for Amazon KDP, click here.
  • You will need to have the book formatted properly.  This is a whole chapter unto itself but the two things you need to know are:
    1. You need to format all Chapters using Heading1 to ensure that KindleCreate and/or KDP will recognize your chapters in order to make a Table of Contents for the eBook.
    2. Be careful with chapter endings if you will be using asterisks and/or any image.  You must use the widow and orphan and keep with previous and keep with next formatting within Word.  This can even be finicky using Word and/or KindleCreate.
    3. For the least stressful formatting tip:  Don't use any final asterisks or chapter ending graphics and it will require less tedious checking of your formatting when done.

HOW TO GET YOUR ADVANCE COPIES FOR PRE-PUBLICATION MARKETING:

The last thing you will need to know as a newbie is how to get a mobi and epub copy of your manuscript.  After looking into this I found the following procedure to getting the proper formats for each of your books.

Once your book is finished, proofread, formatted in Microsoft Word, checked in KindleCreate (that can be downloaded at Amazon), it's time to upload to KDP.  You will be uploading as a draft, so to speak, so you will not go live with your book at this point.

Once you upload the book, in the preview section you will be able to download the mobi file and an html file.  You can create a pdf from your word document and the Chrome App Store has a PDF to epub converter app that you can add to your Chrome browser.