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How to Write a Book Series

I ACCIDENTALLY WROTE MY FIRST BOOK SERIES:

I didn’t set off to write a book series. How did it happen? My first novel turned out to be way too long and there was way too much going on. So I broke it down and wrote two separate stories.

Once I finished the first two novels, I realized that because my main character was a private investigator, it was possible to continue to solve crimes in new books, so that's what I did. The series is now four books, but I could easily add more in the future.

During the process of writing my first, second and third series, I learned a lot of tips to make it easier. There were so many things I didn't know I didn't know in the beginning. My purpose in this blog post is to pass on my best tips in writing a book series.

I found out later that more experienced authors even suggested that newer authors consider writing in series because it's easier to market the books. But my venture into writing book series was a happy accident.

TIP NUMBER 1: KEEP A LONG RUNNING INFORMATION LIST

Keep a long running names list. I call mine an Information Sheet. I put down every character I ever name. I learned the hard way to only trust my memory. It doesn't work!

By having a long list of every character, street names, crime locations, neighbor names, job titles, etc., you will have all of this information at your fingertips.

Example Number 1: In my first novel in the Jack Nolan Detective Series, I needed an immediate boss' name. So I chose Lieutenant Duane White. But then when I needed to refer to him in Book 3 but I forgot what I named him! I had to hunt him down in the manuscript of the first book. This can take hours, especially if you don't have any clue what you may have called him.

Now I keep the all proper names and other information that I may need again on a long list that travels with me through each book. No matter how insignificant the character seems, I write it down on my information list.

Example Number 2: I referred to Jack Nolan's wife, one of the characters, as having left him eight month's previous to the start of the series. By having this information recorded, I was able to track how many months passed and how this time increased over the time of the series.

Example Number 3: Town names, Plaza names, Mall names, etc. All of these seem insignificant when you are pulling the names out of the air during the drafting of the book. But with cops working in the same town, you may need to reference that same mall again.

Special Note to Fantasy Writers: They use what they sometimes call a World Bible, and this is a more extended information list. It's important to keep track of everything I've just mentioned, as well as the world rules and the rules regarding whatever supernatural power you may write about.

TIP NUMBER 2: KEEP A SHARED MARKETING LIST FOR THE ENTIRE SERIES:

Keep all of information about the books on one shared marketing sheet. I keep the names, publication dates, book links, categories, and keywords for the books all on one page.

Once you begin to market the books, you will need to use this information over and over again.

You may also want to keep a few short blurbs because when uploading to advertise on Bookfunnel, Bookbub, FussyLibrarian, or Freebooksy, you will need all of this information handy.

At the time of the writing of this blog post, Amazon only allow an author to put their book in 3 genres. If you have 4 books in a series, you can put the last three books in different genres thereby extending your marketing reach.

It goes without saying that you should have a link in the back of each eBook so the reader can click on the link and go to purchase the next book inthe series.

Amazon only allows seven keywords for each book. Use the best keywords for the first book or two. Then use longer-tail keywords and different keywords to broaden your reach for new readers. By having them handy, especially if you do keyword research, it will make all of this much easier.

Let me give you an example: In my Jack Nolan Detective Series, I put the first book into Police Procedurals, Mystery Romance, and Mystery Suspense. But Books 2 to 5, I can add into general mystery categories and women's fiction, literature and fiction, etc. You can imagine how much broader your reach for new readers will be.

TIP NUMBER 3: USE A BROAD STROKE CHARACTER ARC OVER THE ENTIRE SERIES:

I use broad-stroke character arc for the main characters that extends over all the books in the series. Each individual book, however, the character grows and changes a little bit. So each book contains its own arc, but there is a longer series arc for the main characters. It helps to know this before you start writing the series.

Each book has a crime or mystery that plays out and is solved. The characters grow during the subplot of each book. Once the mystery is solved, a new normal is shown with the characters embracing their new-found growth. In the next book, the same template will be followed. The mystery or crime will play out or be solved, and characters will grow, and there will be a new normal that reflects that growth.

TIP NUMBER 4: I WRITE THE BOOKS AS STAND-ALONE BOOKS

This tip is about writing the books in the series as 'stand-alone books'. This allows me to market the books as a series, but also as stand-alone books. As stated above, each book has a full plot that completes but I put in enough background information in order to fill in stand-alone readers on what is going on with the characters in case they haven't read the initial books.

I write in Scrivener and I set up a meta tag so I can keep track of what background information I need to drop into the story for those stand-alone readers. This makes marketing the books much easier.

Where to Find Beta Readers

WHERE TO FIND BETA READERS
DEPENDS ON TWO THINGS:

Some writers have no-to-little money to work with and they will take one route. Other writers have no time but have some money to work with. Where you are on this road will determine what your choices are.

I HAVE TIME BUT NO MONEY:

This could be a person who works full time, lives alone, or has a few kids and there is just not enough extra money around to fund all the things necessary to do when self-publishing a book. Not to worry. There are a few choices for you.

Goodreads.com is an active website for readers and authors and is filled with other authors who are also looking for help to publish their books. The trick is to find them.

If you search "Beta Readers" in the search box on Goodreads, it will bring up all of the beta reader groups that are available to you at that time. You can access this under the community tab on the navigation menu. Be sure to read the rules and regulations for the specific group because the last time I looked, there were a few Gestapo-like warnings and instructionals about how people should post.

If you happen to be extraverted or bubbly, good with people, you will have no trouble finding someone in one of these groups or forums to help you. I'm introverted and don't do well in these large groups because I always feel like I'm bothering people. But not everyone is like this, so if you are good at making acquaintances and friends, give Goodreads a try.

Try to google "beta readers" as well and you will find other forums that claim to have people willing to read your book. I never gave this much patience because I chose to just pay someone.

TRY A FAMILY MEMBER AS A BETA READER:

If you have a family member who you can trust to give you honest feedback and gentle criticism, this is probably the best choice. Make sure it's someone who will want to do a good job for you and they will know you are counting on them. That's what I did. My Aunt Gen offered to read my books and I jumped at the chance. She read them and kept a notepad by her book and jotted down everything she thought about.

I also had a friend who needed computer help and I bartered with her for beta reading. That was also a great experience.

The trick to making working with amateurs, so to speak, work is knowing two things. (1) Your readers will feel that they have to give you some level of criticism so you have to be ready to make that work for you. I'll go into that below. (2) The second thing is that sometimes people will give you advice about writing books that come out of left field. They will not know what they are talking about, so it's important to be prepared for this. Just be ready to thank them for their ideas.

Once you have chosen a family member or friend to beat read for you, you need to direct their attention to what it is you are interested in having them do. Tell them that after they read the book, you will want to know the following 5 things:

Do you like the characters?
Is the plot easy enough to follow or was it confusing at any point?
Were there any plot holes or anything about the plot that felt unfinished?
How were the character and location descriptions?
Did my prose read easily or did you find yourself having to re-read sentences sometimes?

That's it. Let them have the book with those questions. Then after they're done, you can ask them other questions. By guiding them as to what you want to know, you will get feedback and criticism that is helpful.

I HAVE MONEY BUT NOT TIME:

If you are working, raising kids, or just working 60 hours a week, you probably have a few extra dollars and will need to get someone two help you for a reasonable price. There are full industries that have sprung up around the entire self-publishing industry, but it's important to know how not to be ripped off!

I used Fiverr.com for my beta readers. I found someone who was willing to read my book and give me feedback. The person I chose read the book in Microsoft Word and she used commenting in the Track Changes feature. I hadn't thought of this myself at that point. She commented all throughout the book. This was so valuable because it was like being in the reader's head when she read the book.

I gave her my list of 5 questions above and between her answering the questions and commenting throughout the book, she did a great job. She charged me $80. This was back in 2022 so it may have gone up to $100, but I believe it's still worth it.

I have become a repeat Fiverr user as I have had nothing but good experiences on their website.

Here is a video you may like where I go over pretty much the same material I just explained in the blog post.

Beta Readers vs ARC Readers – What’s the difference

What's the Difference Between a
Beta Reader and an ARC Reader?

A Beta Reader is someone who reads the book to give you feedback as to whether people will even like the story. A beta reader knows they are reading a book that is not ready to be released. They are aware or should be made aware that they will be asked for feedback as part of the final crafting of the book process.

An Advanced Copy Reader is a different animal. They are readers who are also expected to give feedback, but many are not quite aware that the book is not yet "finished". They also don't look at giving feedback an obligation.

WHICH ONE IS BETTER? A BETA OR AN ARC READER?

In my humble opinion, they are different readers for different reasons. But I will share how releasing my book as an ARC copy came back to bite me once or twice.

I chose to use Bookfunnel or SiteOrigin to release my ARC copies so that I could get the readers' emails to be able to contact them with a gentle reminder to review the book when it was released. Sounds innocent enough, right?

Well, what I found out later was that often readers will volunteer to be an ARC reader but they just want a free eBook. I don't necessarily have a problem with that. However, then some don't read the book for up to a year or more. And when they do, they forget they are reading "an early copy" or an "imperfect copy" of the book.

I can point to several snarky remarks about spelling and/or punctuation in a few Goodreads and/or Amazon Reviews. I learned the hard way to never send out any ARC copies to any eReaders unless or until it has been beta-read, professionally edited and it's just waiting to be listed for a pre-order.

I STILL USE ARC READERS BUT FOR A SLIGHTLY DIFFERENT PURPOSE:

I will continue to request ARC readers and I include a questionnaire in the back of the ARC copies. Several readers do take the time to fill them out for me. It's so valuable. Each one has a different take on things.

Going forward, I may also put a statement at the end of the ARC book copies reminding the reader that they are reading an ARC copy of the book and to forgive any last minute errors that are still uncorrected. Many of my past ARC readers did take the time to alert me to a typo or two on top of filling out the questionnaire and I can't tell you how valuable someone like this is. I now also put my ARC readers on my Acknowledgments page. They have no idea how grateful I am for them. I usually offer them a small gift or a free eBook for their trouble.

After release, I only send one gentle-reminder email asking for a review after the book is released. Not everyone posts a review, but that's okay. If I get a few, again, I'm thankful. If they are members of my newsletter list, I usually put an announcement that the book has been released and this serves as a second gentle reminder.

If you are interested in seeing more about my ARC reader procedure, click here.

WHAT'S THE TAKE AWAY?

The take away is -- at least in my humble opinion -- you don't need a whole team of 10 or 20 people to release a book. If you have one beta reader, a professional editor that you trust, and get feedback questionnaires from a few readers, that's enough. After all, at the end of the day, some people will love your work and some may hate it. You're writing for your own readership -- not for those people who don't like your work.

ONE FURTHER NOTE ON WRITING IN BOOK SERIES:

I write in series of four to five books. In the first book in any series, when the characters are new, this is when I may hire two beta readers. You want more than one or two opinions when main characters are new. When I released Murder in the Sanctuary, I had no idea if people would like the main characters -- Jack and Fiona. But it turned out most of the readers really liked them. What a relief! The additional beta readers gave me the confidence I needed as I went forward into releasing the book.

ADVANCED COPY READERS | ADVANCED FEEDBACK READERS - CHECKLIST AND CHEAT SHEET

Now, you know I love to have checklists, worksheets and cheat sheets. So of course I have one for this blog post and video.

The most important lesson I ever learned about Beta Readers and ARC readers -- in releasing a book in general -- is that it takes time. I need at least eight weeks to do a full ARC campaign, and two weeks for a beta extra for the beta readers and editor. When I was new, I had no idea of needing to do so many things before release.

This Checklist will lay out everything that has to be done, how much time you will comfortably need, and it will give any newbies the added confidence that you're not forgetting something!

BOOK MARKETING FOR THE SHY AND INTROVERTED:

Every self-published author -- and even some who have literary agents and publishers -- have to learn basic marketing skills today. I have developed many marketing skills that work for the introverted and camera-shy. If you can relate to that, subscribe to my YouTube channel and follow me on social media as I post about book marketing strategies all the time.

Here is a link to download the checklist in PDF format

I made a video where I speak about this topic that may be helpful:

MYSTERY NOVEL BRAINSTORMING WORKSHEET

This worksheet is geared for those who want to write a mystery or crime novel. Even those wanting to write literary fiction, you will need some level of mystery or suspense to keep readers hooked into your story. Literary fiction is about character studies and life studies than technical mysteries, but every book needs at least some level of suspense or surprise every so often to keep a reader’s interest. Even in a slice-of-life novel or a family saga, there needs to be something that is mysterious about the plotline.

THE PURPOSE OF THIS WORKSHEET:

When I first decided to write a novel, it took me one full year (I’m not kidding!) to even come up with a crime. Today, using these methods I’m about to reveal, it only takes me two to three days to think up three or four mystery scenarios.

My wish is that this worksheet will help those beginners who don’t know where to start and are still trying to think of a good crime.

THE LISTS | CHOOSE FROM COLUMN A AND COLUMN B:

Below I have lists of crimes and also mystery genres. This list is meant to jog your memory and get your creative juices flowing. All of the crimes can be swapped into any genre. The list at the bottom is of multiple genres, but this is not an exhaustive list by any means. Just look at the categories on Amazon to get a feel for how many book genres there are today.

START THE WORKSHEET BY CHOOSING A CRIME OR MYSTERY:

Let’s talk about how to use this work sheet. Choose a crime or mystery from the list below and make up a potential perpetrator. Don’t waste time on what he or she looks like. Then start asking the following questions:

Why would this person want to commit this crime?
What could be going on in his/her life that would make him/her feel they needed to commit this crime?
How would he want to cover his tracks?
What specific knowledge would a character need to pull off a crime or swindle like this? In other words, is he/she an accountant and that makes it easier to commit a financial crime?
Then ask: Who would need to help him or give him/her cover? Add necessary characters and think about a connection. Is it a family connection? Is it a romantic connection?

THE NEXT SET OF QUESTIONS TO ASK:

Once you have a perpetrator and the cast of necessary characters, then it’s time to answer the following questions:

What could go wrong in the commission of this crime that would create tension or mystery? (He drops a glove or a drop of blood.)
How will these clues ultimately lead to his/her exposure? (How will this clue be found?)
How can this end in a way that would let justice prevail? (How and who will find the clue?)
How will the culprit ultimately be caught? (Is he cornered by an accuser? Is he arrested? Does he confess?)
What is one clue that can be minimized in the beginning of the story but will turn out to be the one who catches the bad guy?

NEXT SET OF QUESTIONS:

List the things that could go right for the perpetrator -- like a second, more-likely suspect pops up and suddenly all eyes are not on the real culprit anymore?
Could there be other likely suspects that would also have motivation to commit the crime?
As the story grows, add whatever crucial characters are needed (witnesses, husbands, wives, bosses, helpers, etc.) who you will need to make the crime and solving of the story happen.
If you get this far, it means that you have a viable storyline.

THE SKELETON OF THE CRIME:

Before you exert too much energy fleshing out any character or story details, be sure to check to make sure you can design a three-prong storyline out of this budding storyline. One prong will be a red herring storyline, someone who may look guilty, but is exonerated in the middle or end of the story. The second prong is a second suspect or a wrong suspect who will look guilty for a large segment of the storyline. And the final prong will be for the real culprit. In order to have a story that works, you will need a believable crime that can meld these three prongs into one suspenseful story.

As you use this worksheet and these techniques, a crime skeleton will emerge. Some attempts at this will go flat in the early stages for any number of reasons. But some storylines will begin to almost shape themselves.I always make four believable storylines and then choose the best one. Then I know I have the best of my ability at that time in my life. Once you know you have a storyline and a lineup of stick figures and character roles that can technically pull off the mystery, so to speak, then you can begin to build real characters and an actual story.

THE CHARACTERS BUILD THEMSELVES:

Once you know what will be needed for the three-pronged storyline and what traits the lead characters will need to play out their parts, the characters will start building themselves into two-dimensional characters. You can take the characters up to deeper, three-dimensional characters as you flesh out your main story and subplots.

LIST OF MYSTERIES, CRIMES & GENRES

I hope this is helpful. Once you know you have a workable storyline, then it’s time to take a look at my Ultimate Character Development Worksheet. This will help you bring the stick figures to three-dimensional with a full character arc.

Character Development Worksheet

THE ULTIMATE CHARACTER DEVELOPMENT WORKSHEET

MAIN CHARACTER WORKSHEET:

When I started writing several years ago, I came across the standard character worksheet and it focused mostly on physical attributes, occupation but there was a disconnect regarding their role in the storyline, which is the most important part.

My purpose in this blog post is share a more in depth character development worksheet. I'll go over the different parts of the worksheet with a brief explanation of the parts that need a little explanation. Most of the worksheet is self-explanatory.

The first question is: Is this a Main Character you are developing? Or Minor Character? There is a separate Minor Character Development List on the third page of the checklist. We'll begin with the Main Character development.

The following aspects of the worksheet are self-explanatory. The only prompt I will give to beginning writers is that you want to keep your writing lean. So think in terms of what background, educational and job information is crucial for the plotline of the story? That's the most important part.

THE BASICS:

Name of Main Character
Job/Position
Educational Background
Physical description - (age, body type, build)
Relevant Background:
- What background information is needed for the story setup?
- What background information is crucial to the story itself?

THE INCITING INCIDENT:

Most plotlines need an inciting incident. This is the occurrence that happens to take the main character out of his/her normal life and into the storyline. What will this be?

Sometimes it is an incident that happens but sometimes, like in a police procedural, it's as simple as being assigned to a case. Either way, the inciting incident is what begins the actual story arc and the character arc.

TWO MAIN QUESTIONS:

Will the character try to avoid entering the storyline? If so, how will this play out?
What will happen in the story that will convince or make the Character agree to move forward into the storyline? What will be the inciting incident?

CHARACTER MOTIVATIONS:

As a newbie, it took me awhile to remember that a character needs to have an arc over the storyline. So it's important -- and time saving -- to know what that arc will be before you even begin the draft. This character sheet can help you find this so you know where you are starting from and where you want to end up. The following questions should help you focus on what this character arc will be:

What does the character want?
Who and/or What is standing in his/her way?
What fear is in the way to conquering this obstacle?
How will the character conquer him/herself
How will this play out over the four parts of the story?

CHARACTER ARC IN FOUR PARTS:

I write in a four-part story line as opposed to the 3 part storyline. So I break the character arc into these specific parts:

Part 1: Where does the Character Arc start out?

Part 2: How will the Character change in part 2, if at all? How will this play out in the second part of the plot?

Part 3: How will the Character change in part 3, if at all? How will this play out in the second part of the plot?

Part 4: How will the Character change in part 4? How will this play out in the last part of the story?

MINOR CHARACTER:

For minor characters, you only need to answer a few questions. It helps to know what role these minor characters will play and what, if any, background information is needed to support them in the storyline:

Name
Role in Story
Any background that is needed to move the story forward?
How will you add background or character traits of this minor character?
Will there be any character arc?
If so, what is it in one sentence?

Book Review – My Swordhand is Singing

Book Title: My Swordhand is Singing
Author: Marcus Sedgwick

AMAZON DESCRIPTION:
WHEN TOMAS AND HIS SON, Peter, settle in Chust as woodcutters, Tomas digs a channel of fast-flowing waters around their hut, so they have their own little island kingdom. Peter doesn't understand why his father has done this, nor why his father carries a long, battered box, whose mysterious contents he is forbidden to know.But Tomas is a man with a past: a past that is tracking him with deadly intent, and when the dead of Chust begin to rise from their graves, both father and son must face a soulless enemy and a terrifying destiny.

WHY I CHOSE THIS BOOK: I'm always interested in why book reviewers choose the books they do, so I'll reveal the reason behind my own choice. This book came up in a "Best Vampire Books" video I watched. I expected a "classic vampire book" as I started the book, but it wasn't that at all.

MY REVIEW AS A READER: The story unfolded as more of a old-lore fairytale, a moral tale, that had a twist of vampire-like happenings in it. Vampires were barely mentioned by name. I like books that are written in a fairytale style so I kept reading. I especially like books that have some kind of moral ribbon running through it or at least a reference to a spiritual dimension. This book had all of the above.

I enjoyed the book and it was a fairly easy read. There was an unexplained box that was referenced and this held my interest and kept me reading. I won't give anything away about the box, but it served as the ribbon of suspense that did run through the entire book.

It's hard for me to comment on the writing as I'm still studying "fairytale writing" itself. The prose held the storybook style the entire way through so I give the author an A+ for that.

REVIEW AS AN AUTHOR: As I read, I paid particular attention to see how this fairytale style is done but I can't yet put my finger on it. I did notice that the characters were only two-dimensional. They had their role to play in the plotline plus one thin layer of history that conjured up sympathy, compassion or empathy. I did notice that. There was distance between the reader and the soul of the character. I would love to discuss this with other authors, so if anyone else is interested in this style of writing, email me and let's discuss it!

The author did a great job in recreating the lifestyle of woodcutters in the ancient world. The scenes were vivid and had a bit of a Charles Dickens feel to them. As an author, I think this is hard to do and I do take my hat off to Marcus Sedgwick for his writing style.

There was a band of gypsies in the story and their caravan and scenes were written very well. This too kept with the fairytale genre without seeming stereotypical. I can tell as an author that there was research done regarding "gypsies during ancient times".

I plan to look through the book again and reanalyze some of the writing style to see what else I can learn about writing in the fairytale style.

THE BAD REVIEWS:

I always like to check author's bad reviews after any book I read. I like to see if there there is any legitimate criticism. I find most bad reviews are just snotty comments made by readers in bad moods. But occasionally, I will find one with at least some critical value. The only 3-star review with a comment was that the reader was expecting a classic vampire story. I did have the same unmet expectation in this book. However, I was able to shift into this fairytale for what it had to offer.

I've also learned the hard way as an author myself that it's important to let the readers know ahead of time what the book will be like because not everyone is okay to go into a book with one set of expectations and be able to shift into enjoying the book anyway. This 3-star review confirmed it. It seemed that the only reason for the lackluster review was this disappointment.

SOME TURN OF PHRASES I NOTED:

"She had eyebrows like a man's that seemed fixed perpetually in a scowl."
"Do not trespass on my patience."
"She was still dressed in mourning weeds."
"The trunk where he's been chopping gave a deafening crack, as if lightening had struck nearby."

Advanced Reader Copy Checklist

Below are two screen shots of my checklist for organizing an Advanced Reader Copy Campaign.
I would only add one final suggestion -- which I learned the hard way:

Be sure to put a disclaimer in the beginning of the book and right at the end if this is an advanced copy. I say this because if you offer the book early and then fix a few additional typos or anything else, the readers can forget that the book they just read was an advanced reader copy. Some readers can get a bit snotty in their reviews if they find these typos that get through! I think by having a little disclaimer that this is an early copy and not the final published copy, it may be a gentle reminder to the readers that whatever typos they saw were probably corrected in the final copy.

I know it's hard to see the details on these pictures. There is a download link at the end of the page, after the next video. Sign up, download a 8.5 x 11 pdf of this two page instructional and cheat sheet.

Book Marketing – The Toolbox and File System

THE TOOLBOX:

Now that you have a generic marketing calendar, it's time to assemble your toolbox. These are the things you will want to have close by when it's time to dedicate an hour or two to marketing.

GRAPHICS PROGRAM

First into the toolbox is a graphics program. I used to use Photoshop, but since I retired from work, I now use Gimp because it's free. I try to do everything as free as I can because I devote all monies spent on producing my books on an editor and paid book ads that work. I say 'ads that work' because many of them don't. More on that in the next few blog posts.

MARKETING CALENDAR:

I used to use Hootsuite, but it got too expensive and I couldn't see enough in their desktop area. I switched to using a Microsoft Excel sheet. This allows me to continue to just Right-click and add a row above, so it is easy to build out the calendar. Within 6 months, I had about 4 to 6 daily marketing ads to post everyday. I find this the easiest.

THE CRUCIAL BOOK INFORMATION:

Below is a snapshot of the excel sheet as calendar I use. Below that is a list of everything else you will need to make any and all ads that come up. By having all of this at your fingertips, you can decide to dedicate one or two hours to marketing, and then be able to dive in without having to stop to fetch one thing after another.

I like using the Excel sheet because I can see a bird's eye view of what's coming up over the next few days or weeks. I can also use the scroll bar to zip around and see what else is coming up. I can use the find feature -- Control F -- to find anything by using a keyword or two. And last but not least, I can copy emojis and they paste out in the color onto social media! I'll post one below. All I do is copy and paste this from the excel sheet:

🚨🚀💥🧨✈️ 👉 BOOK MARKETING 👈✈️🧨🚀🚨
Where and How does Book Marketing Start?
First you need a generic marketing calendar to user year after year
Learn More 👉https://readfirstchapter.com/book-marketing-for-new-authors/
#bookmarketing, #selfpublishing, #marketingads

A BOOK COVER IN THE RIGHT RESOLUTION:

You will need a digital book cover in 72 dpi size format. This is smaller than the size needed for a printer. If your book cover pictures are too big, then you can shrink them down using Gimp. I'm making a mental note to do a short video on how to do that.

MAKE A CHEAT SHEET OF INFORMATION

Next you want to make a cheat sheet by gathering all of the following information in one document so you can copy and paste it easily. I use a Notepad document because they are easy to open, can stay up when other programs are open, and they have the "find feature" as well.

Along with the 72 dpi book cover, you will need short blurbs about your book or books. Starting at about 150 words, keep whittling the blurb down until you have several blurbs with the last one being about one sentence (for Amazon ads).

The quickest way I have found to do this shrinking blurb routine is to start with the blurb from the back of the paperback. I copy and paste that into my cheat sheet. Then I whittle that one down by 20 to 30 words and save that one too. Somewhere after 75 words, you're down to just what I would call 'an ad blurb'. I do this whittling down using a Word document, so I can record how many words the blurb is. I keep that with each blurb.

Copy and paste any and all purchase links for your book. Be sure to keep track of which merchant each link belongs to. Besides the purchase links, you may want to keep the paperback and hardcover links handy -- you never know!

If you have a sample of the book posted online, be sure to record this link as well. Using free giveaways of the first few chapters is a good sales pitch. Record any Bookfunnel and Site Origin book links. Anytime you can use the giveaway links, it's another opportunity to build your reader list, also known as a mailing list or a newsletter list.

HASHTAGS:

Most younger people know what hashtags are. If you're a boomer like me (hee hee), you may need to brush up on what hashtags are. Go to YouTube and search out videos explaining hashtags. Someone will explain them to you.

For others who know what they are but don't know how to use them, I'll give you the first few to get you started.

readersoffacebook
#readersofinstagram
#readersoftiktok
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ROYALTY FREE IMAGES:

For any advertising, you will need royalty free images and graphics. I use DepositPhotos.com . There is another place called pixabay.com and they offer totally free pictures and graphics. You may want to start with them.

Did you know that if you are a Microsoft 365 customer, there are thousands of pictures, illustrations, icons and more available to you in the Powerpoint program? I've started using those as a new resource for free photos.

Anyway, you will need to have royalty free images to use in marketing.

PICTURE AND ADS FILING SYSTEM:

For the first year, I had pictures and ads all over the place. This year I sat down and devoted about two hours to organizing all of my various pictures on my computer. Everyone has their own filing systems and I'm not claiming mine is the best, but for anyone who wouldn't know where to begin, this can get you started.

I use one file called "Royalty Free Photos" where I keep all the photos I download from Deposit Photos, Pixabay or even Powerpoint. I use a naming style shown below so I know where I got the picture:

DP-Picture-Description.png ==> DepositPhotos.
GI-Picture-Description.png ==> Google images
PX-Picture-Description.jpg ==> Pixabay picture
PPT-Picture-Description.png == Powerpoint picture

I keep my marketing ads that I make in a large folder called "MarketingImages". I keep pictures of the ads and my 72dpi book covers in this file. I use a naming taxonomy as follows:

RMPI-Ad-Description.png ==> Ryan Mallardi Private Investigations
NVS-Ad Description.jpg==> Newport Vampire Stories Series
JNDS-Ad Description.png==>Jack Nolan Detective Series
Groomed-Ad-Description.png ==> Ad about Groomed for Marriage
Sanctuary-Ad-Description.png==> Ad about Murder in the Sanctuary

I keep all of these pictures and graphics in the Marketing Images folder. I allow them to all swim free in the one folder. It seems chaotic, but I can use the find feature to fetch anything I need. When I want to find a picture of the ads I've made for a series of books, then I click "Control F" and type in "RMPI" and all of the ads that I have with that naming nomenclature come up. Then I can pick one. There is nothing more frustrating than having to enter and exit subfolders!

I hope you enjoyed this segment of my Book Marketing for Authors series. Be sure to see my YouTube Channel for more marketing videos.

Next I am planning on demonstrating how to make the first ad that you will need, the book cover and summary like the one i have below:

Next Blog Posts: The first ads - All About the Book

Book Marketing for New Authors

WHERE DOES BOOK MARKETING START?

Book Marketing is a huge undertaking, but it starts with baby steps. When I was brand new, the mere subject of book marketing was enough to make me feel completely overwhelmed. However, now looking back, I see that it started with baby steps and book marketing isn't something you do, it's something you build.

Every book marketing video I watched would exhaust me just thinking of how much more I was expected to do to market my books. I'm writing this blog post to offer the most important tips I would give to myself as a new author and an other new authors and book marketers.

This first installment is to set the framework of your marketing plan. The calendar list below is meant to be sort of a file box. Think of each holiday as a marketing opportunity. You will build your marketing plan by starting with this calendar.

When you make Christmas or Halloween ads for your books, they will go in your file and next year, you will have two ads instead of one. Make all of your marketing ads generic so they can be used over and over again. This is one way to build your arsenal of marketing.

ORGANIZE EVEN THE FIRST MARKETING EFFORTS!

I'm not an expert on marketing, but have learned quite a bit in the last three to four years. One problem I had in the beginning is I would be caught short -- not prepared for all the different marketing opportunities. I was focused on marketing platforms, but I never far enough ahead and prepared for the various marketing seasons.

Below is a Generic Holiday Marketing Calendar that I now use to 'think ahead'. It's January 9th as I write this, and I'm thinking about Valentine's Day and how I will take advantage of that holiday to market my books.

January

New Year’s Eve – December 31st
New Years Day
January 7^th – Little Christmas (Magi reached Jesus)
Martin Luther King Day – 3^rd Monday in January

February

Valentine’s Day – February 14th
Washington’s Birthday – 3^rd Monday in February

March

International Woman’s Day – March 8th
Patrick’s Day – March 17th
1st Day of Spring March 19^th or 20^th
Easter – Date varies in March or April with moon

April

April Fool’s Day – April 1
Earth Day – April 22nd

May

Mother’s Day – 2^nd Sunday in May
Memorial Day – Last Monday in May

June

Father’s Day – 3^rd Sunday in June
First Day of Summer – June 20^th or 21st

July

Independence Day – July 4th
Prime Day – 2 Days – mid July – dates vary

August

The Dog Days of August – the entire month is applicable

September

Grandparent’s Day – 1^st Sunday in September
Labor day – 1^st Monday in September
National Hispanic Month – Starts September 15th
1^st Day of Autumn – September 22 or 23

October

Prime Early Access Sale: October 10-11 – dates vary
Columbus Day – 1^st Monday
Halloween – October 31^st

November

Thanksgiving Day – 4^th Thursday in November
Black Friday – Day after Thanksgiving
Cyber Monday – Monday after Thanksgiving
Amazon Prime Day – 2 Day holiday – date varies

December

First Day of Winter – December 21st
Christmas Eve – December 24^th
Christmas Day – December 25^th

MARKETING ADS AND BOOK COVERS:

Earlier this year I started uploading YouTube videos targeting beginner writers and marketers who want to learn how to make their own book covers. Gimp is a free photo manipulation program -- completely free. Volunteer coders from around the world, unsung heroes, have worked on this computer program for the masses.

Many authors are on a tight budget, especially when there are many businesses that have set up around self-publishing authors who are only too happy to take money. That's why it's so important to plan where you will spend your money in publishing and marketing books.

The Gimp program is a Photoshop knock-off, so to speak, but an author only needs to learn how to operate about 8 of the tools in the program in order to create marketing ads and book covers. This is a way to save money. So be sure to check out my YouTube Playlist here.

If you would like to download this generic Book Marketing List, sign up below.

Novel Scene Improvement Checklist

MYSTERY NOVEL SCENE IMPROVEMENT CHECKLIST

This is a checklist I wish I had when I first started out as an author. With the internet and research being at our fingertips, anyone can figure out how to write a first draft. In the world I live in, a first draft is nothing more than blurting out the story onto paper so you have something to begin working on.

When writing the first draft, you don't even have on your author's hat yet. You are only a mapmaker really. You are putting down the basic storyline that can be massaged into a real story and ultimately into a real novel.

In my opinion, we are all limited by our capabilities as they exist in time. That means that you can only write the story to the best of your ability, based on what you presently know.

The purpose of this blogpost and checklist is to go over techniques that will allow you to expand your horizons. Let it guide your creative mind in certain areas with the intent purpose of "taking the story up a notch". These questions helped me along the way, but like I said earlier, I wish I began to ask them earlier in my author journey.

I offer them now to new authors in the hopes that this will help you take new ground as an author and improve your scenes beyond what you may be capable of at any given time.

This questionnaire is meant to be applied after you have written a first draft and have gone over the draft once in order to make sure the story flows from scene to scene and from chapter to chapter.

A Special Note to Beginners: Any attempt to "write perfectly" with these questions in mind will only slow down your draft process. I have other beginner advice in my Peek Behind the Novel series you may be interested in.

This checklist is meant to be applied to each scene individually during the massaging stage. What is the massaging stage? Each new novel begins with a draft stage, goes into an overall check for the flow of the story and then to a single focus of making sure all clues and twists are all in their proper place. Then you enter the massaging-the-story stage. This is where this checklist will be very helpful.

QUESTIONS TO ASK ABOUT EACH SCENE:

Whose point of view is the scene being written in?
Where is the location of the scene? Is there an outer location and an inner location? For example: Is there a cabin that is located a long drive away? This may require two location descriptions.
What is the purpose of the scene?
Is the main character “arcing” in the scene? Is there something that is changing about him or her? How is this being shown (not told)?
What is the high point of the scene? Where would there need to be a “close-up”?
Is there at least a ribbon of suspense still running through the scene?
What clues have been dropped in the scene?

By focusing on each element individually with these questions in mind, it will allow a new author to focus on only one element at a time. It prevents new authors from becoming overwhelmed by a general suggestion to take the whole novel up a notch.

In my opinion, by focusing on each scene individually, you will erase any rushing that may have occurred in the draft process. It will give you a second chance to see if you can better describe something or foreshadow something early on in the plot.

Below are the questions that are designed to refocus a new author to how and where each scene can be improved.

HOW CAN YOU TAKE THE SCENE UP A NOTCH?

Make sure all viewpoints, feelings and thoughts are attached to the person who owns the point of view of the scene.
Using vivid memories or pictures, how can you describe the location or two locations of the scene in a way to add information that brings depth to the storyline? Is there a way to use this subtlety to foreshadow something? How can you add atmosphere and/or impending doom and/or rising stakes into your location descriptions?
Check to make sure the purpose of the scene is clear for the reader who is reading the story for the first time. Remove anything that’s boring or unnecessary. If something doesn’t serve the story, it should be removed.
Can you add a bit of drama to the high point of the scene without being melodramatic?
Identify the way in which your ribbon of suspense is lacing through the scene. Do you have a statement, an event, a feeling, something that holds up the suspense in the scene?
Are the clues dropped in such a way that they are actual data points that the reader will recognize and use to try to figure out what is going on?

ADVANCED TECHNIQUES: TAKE THE SCENE TO THE TOP

Metallic bird cage with open door and two bird silhouettes.

The following writing techniques may be hard for new authors. They are still hard for me after 12 novels. But they are good suggestions to keep in mind as you get more experience as an author.

These questions can be used over and over and you will see your writing take new ground with each scene as you push yourself to one tiny improvement at a time.

Can you add a hook into the beginning of the scene? Will something happen that will make the reader want to keep reading? Is there something that will invite readers to feel they are going deeper?
Can you add a surprise, a shock, or a twist at the end of each chapter? Having a tiny cliffhanger or surprise or shock at the end of the scenes is a way to add to the overall suspense of the book – and keep the readers reading.
Can you add a motif of some kind? For example: In the Harry Potter books, Good vs. Evil was a classic motif that ran throughout the story. The red rose in The Great Gatsby signifies Gatsby's love and longing for Daisy.
In my opinion, these two are advanced techniques that will come with experience. This is another reason to not spend too much time fussing about anything in the first draft. The first draft is only a starting point, words on paper. It’s where the art of writing begins.