DOES AN AUTHOR NEED A WEBSITE?
The answer to that question depends upon your goals as an author.
If your present goal is to simply publish your novel and let readers find it through traditional channels like a publisher or Amazon KDP, then the answer is, no, you don't absolutely need a website.
You can create an author page on AuthorCentral at Amazon and list all of your books as you publish them. This page can be accessed from any of your book description pages at Amazon.
However, if you have no goals of building a readership or branding yourself in any way, then you can operate with this Amazon Author page and a Facebook or Instagram page.
WHEN DOES AN AUTHOR NEED A WEBSITE?
BUILD A BRAND OR WRITE A SERIES:
If, however, you are a serious author working towards a career or life-long profession, then you will want a website. You may not need one with the first book, but you will be anxious to build your brand right away.
Some of you will have day jobs with extra money to purchase a website. Others will be raising kids and maybe money is tight. There are options for both of you when it comes to creating an author website.
If you are writing in a series, you will want to brand yourself more than most. You can operate on a shoestring for the first two or three books, however, so it's okay if you are operating on that shoestring. You can keep an online presence using your author page and one or two social page connections.
And if your goal is to work with a literary agent and write through a publisher, you can easily operate without a website.
WRITING BOOKS IN SERIES:
Although I have already said that you can write book series and operate with an Amazon author page, there will come a time when you want to brand yourself and your series. This will also help you build an online presence. It's all about competition. The more ways you use to run into readers online, the better it us for you and your books.
A WEBSITE HELPS YOU CONNECT WITH READERS:
If you want to connect with readers, or start building a readership, you will then want and need a website. When I say connect with readers, there are a few ways to connect with readers.
- Build your brand with readers with series book covers.
- Allow readers and potential readers to sign up for your newsletter and be notified of any and all new releases.
- You can ask readers to fill out questionnaires about their experience reading your books. This feedback is invaluable.
- You can offer a free ARC (advance reader copies) books from a website even during your editorial phase. A form on your website can handle this.
- You can also offer free books and giveaways by using different signup forms all from your website.
- Even a one-page website with a sign-up form will work.
AFTER THE THIRD BOOK - IT'S TIME FOR A WEBSITE:
For whatever it may be worth to you, I would recommend that you consider a website by the time you have written a third book, whether it is in a series or not. Once a reader has read more than one book, they will get curious about you. They will want to see a picture of you and maybe learn a few personal things about your life. Having a website, you can share a little bit of personal information.
This is also a great way to allow readers to contact you. All websites have contact pages where a reader can email you safely and tell you about their experience reading your novel.
BUDGETING FOR A WEBSITE:
If you will be self-publishing and are on a shoe string budget, then you will need a website, but you may be able to operate without one for the first year or eighteen months.
When operating on a shoestring, budget, you need to decide where you will spend the little money you have to operate on. So a website would not be a first priority for you, not for the first year to eighteen months.
CONCLUSION:
- If you are just starting out, you don't need an author website.
- If you only have one book, you can easily operate from your author page on Amazon and a Facebook page or Instagram page.
- If you are on a tight budget, a website is not a top priority, not in the beginning at least.
COMING SOON:
I intend to do a whole blog and video series on how to create or purchase a very affordable website. For example, you can purchase a URL address (for $15.00 or so) and build a free website on a free site. Then you can use the URL to redirect to this free website. This is an extremely budget-friendly way to have a website.
So be sure to stop by as I am planning to do more blog posts about this strategy as well as building a one to two page website for authors with only one or two books.
WHERE DO I START IN CREATING AN AUTHOR WEBSITE?
WHAT ARE THE FIRST FOUR STEPS?
What if I'm ready now? What are the first four steps?
Step One: Find an affordable hosting company. You only need a basic plan. I use bluehost.com, but be sure to watch my video that I'll post here about how not to get into the trap of buying all kinds of services you don't need.
Step Two: If you only have one or two books, you can get away with building a small HTML-based website. I will also have a blog post soon, which I'll link here, as ot how to build that. It's easy.
Step Three: Create an email that matches your website. If the name of your website is CowboySue.com, then make sure you have an email like Sue@CowboySue.com. This gives you a professional look right away.
Step Four: Link your website to your Author page at Amazon Central.
Those are the first four steps in planning a website.
Do you want to be a published author and work with a leading publisher? Or do you want the freedom of self-publishing? Either way, you will need to learn to do at least some book marketing.
Don't worry if you are camera shy or introverted. The type of book marketing I'm suggesting here is for introverts. People who have these big boisterous personalities don't need anyone to help them gain a readership. Social media was designed for the extroverts -- even the narcissists!
It's important to be clear that when building an email list, that email list is your readership following. You may have free book searches who get on your list, and they may unsubscribe after a month or two. But the readers who like your books and look forward to hearing from you will remain loyal to you. You are cultivating a following. You need to see marketing as a slow and steady way to build this readership and maintain a monthly or bi-monthly contact with them.
I am knee-deep in Level 4 of writing the next book in the Jack Nolan Detective Series. I thought this would be a good time for me to take a break and reflect on what happens when I'm 'in the weeds' writing a novel.
When you first sit down to write a novel, everyone is filled with enthusiasm and creative energy. It's exciting. It's new. But as the manuscript begins to grow, before it feels finished -- or even ready to be polished, it feels cumbersome, heavy, and overwhelming. At least for me it does.
It's possible to get paralyzed by a fear of failure at any point during the writing of a novel. It's not a one-and-done operation. No one sits down, starts writing, finishes writing and ta-da, there's a book. Writing a novel doesn't work that way. It's a long process. It's a multi-layer process.
Writers block is another common problem among authors. This often sets in after that initial period of excitement about the novel wears off. At some point the writing of the novel shifts into a project requiring some heavy lifting. There's always a phase or two where the author has to tough it out. We have to keep at it.
Will my readers like the book? Will the book be good enough to get a literary agent? What happens if my book gets bad reviews? There are any number of fears of rejection that can cause us to stop writing. Decide ahead of time you won't allow these fears to stop you. Like I said earlier, think of your writing as a mission God has given you. This is your life's work, along with your other worldly responsibilities. Your writing could be an opportunity to pass on things you have come to learn in your life. That's a purpose. Or maybe writing is a way for you to share the gift of storytelling that you know you were born with. That's a God-given purpose. Whatever the reason, it's important to not allow fear of rejection to get in the way.
Distractions are one of the biggest obstacles to completing a novel. One reason is because life does serve up constant small and big emergencies that have to take first priorities in our lives. So an emergency distraction can throw a whole well-planned writing schedule up into the air in a heartbeat.
Most novels require at least some research. The internet can be a blessing with research but it can also be a curse. It's a blessing because the days of having to travel to a public library are over. It can be a curse because the research can suck you in and you can use up all your valuable writing time doing too much research.
Another trap to finishing a novel is to get caught up in a never-ending edit of the book. This usually hooks in with perfectionism problem in some way.
Once you complete a novel, there is a little sadness that sets in. This book is no longer your baby. It's no longer your little pet project. Once you hand it off to an editor, it becomes a shared work, so to speak.
In my last blog post, I went over how to find the right genre for your ebook. I also suggested you choose one or two book cover 'templates' from the ebooks you see during this journey. That's our starting point for this blog post. Now that you know where you want to go, it's time to learn about the technicalities: the sizes, resolutions, etc. It's all here on one page.
Often the ultimate colors of your cover will come from the pictures you choose. But there are techniques to wash a scene in a very subtle color in order to cast a certain mood into an image. You may want to take a look at a website or two where you can find some great colors. Here are two:
When you create the eBook front cover, you can design the back cover at the same time. I suggest this because when your manuscript goes out to the editor, there will be about a month of 'free time' and if you want to get a jump on getting your back cover done, this is a good time but it is before you will know the exact page count.
When writing your book, especially if you are writing in a management system like Scrivener, it's easy enough to keep track of your manuscript.
At some point your manuscript will get closer to publication. At that time, you will need to start thinking about dressing it up for publication. The book cover. You can find any number of places, including KDP itself where you can create your own cover for free. Not recommended, but it's possible.
With 
Now another paid but affordable route to making your own book cover is to work alongside someone at Fiverr.com. There are lots of people who will create a nice book cover for $25 or $50. This may be worth it for some of you who are busy and don't have the time to learn Gimp. It always comes down to money vs. time.
Join 
If you can, reduce what you need to have done down to a single task. For example: If you ask them to create an entire book cover, they will own and control the entire design. You will have no idea what they did to create it, how many components they used, what font they chose, etc. If you want to tweak it down the road, it's impossible to do on your own.
When I wrote my first novel, I worried about grammar, spelling, sentence structure in the first draft. I didn't even know what a draft was. I sat down and started writing 'a manuscript'.
First there's the mystery outline of a novel. It's important to know where the mystery begins, the names of all suspects, everyone's motivation for murder or kidnapping, theft, etc. But once you have your crime and mystery outline, what then?
The subplots should not detract from the main plot, but should instead enhance it. They should add depth and complexity to the story, and they should help to drive the main plot forward. In a mystery, it's easy to mirror a main character's personality trait in a witness and create some inner dialogue. This ties it in nicely.
If you're writing a first-person novel, try using a different POV for your subplots. This can help to add variety to your story and to give readers a different perspective on the events. This is not a technique that I would suggest to beginner novelists, but for authors who are more seasoned, yes, this is a way to shake things up a bit.
Subplots can be used to ramp up the tension in your story. It's a great way to add a little more pressure onto your main character or characters! Not only do they have to catch the bad guy, but their landlord is threatening them, or their wife is threatening to leave them, etc. If the main mystery plot is getting a little slow as you drip in clues, you can spice up the subplot that will add some excitement and suspense.
Subplots need to be interesting, yes, but it's easy to go overboard with them too. So the arc needs to be short but concise. They should be short and sweet, so to speak. They should be short enough to keep the reader's interest, but not so short that they feel underdeveloped.
I'm assuming all writers have doubts as they are writing the first draft. I know I do. Something happens between the feeling of knowing I have a good plotline and writing out the first draft.
So the antidote to self-doubt is to keep writing. Trust your plotline. Know too that you can always add clues, rearrange some scenes, add a bit more intrigue into your subplots. Eight layers of writing leaves a lot of room for beefing up a story, deepening a story and polishing a story.
For anyone who is new here, I use a Four Act Structure as opposed to the more-popular three-act structure. I find that middle section in the three-act structure too confusing. Over the writing of 12 novels, I gravitated to a four-part structure as it is more symmetrical and makes more sense to me. I also believe, for whatever it's worth to anyone, that this three-act structure is responsible for the 'lagging' that often occurs in the middle of a story.
The end of Part Two usually marks the midpoint of the book. I like to end this section with a .big reveal of some kind. Or maybe a clue that turns the investigation into another direction. There could even be a new murder, or the surfacing of an unusual suspect, or someone gets caught in a big lie that changes the direction of the investigation.
Now the investigation gets a little stressful. The detectives may not agree on who the guilty party is, or maybe they know who it is but can't find the legal evidence to prove it. Maybe they are operating only on gut feeling and speculation at this point. They are rushing against the clock or against other forces working against them to solve it, catch the guilty party or find compelling and irrefutable evidence.
Part four is broken down into two parts. In the first half of Section 4, the crime or mystery is solved. There will be whatever drama you want to add about the solving of this crime. Whether your detectives are battling physically with someone, bullets are being fired back and forth, or entrapping the guilty party, or just uncovering that last piece of evidence that will legally prove guilt, this is where this is revealed.
The second half of Part 4 is the 'wrap up'. This is where you will show the new normal, everyone's life 'in resolution'. This is where you will also explain the full growth of your characters. Many author's don't do this, but I don't like to read books where things end where the reader is left to decide what it all means. I may have my own opinions, but I like to know what the author meant by the story. So I make sure I explain, again very quickly, how things are ending in a narrator voice.
