Diary of all blog posts – Page 8 – Read First Chapter.com

Author Websites – It All Starts Here

DOES AN AUTHOR NEED A WEBSITE?

Author-Simple-WebsiteThe answer to that question depends upon your goals as an author.

If your present goal is to simply publish your novel and let readers find it through traditional channels like a publisher or Amazon KDP, then the answer is, no, you don't absolutely need a website.

You can create an author page on AuthorCentral at Amazon and list all of your books as you publish them.  This page can be accessed from any of your book description pages at Amazon.

However, if you have no goals of building a readership or branding yourself in any way, then you can operate with this Amazon Author page and a Facebook or Instagram page.

WHEN DOES AN AUTHOR NEED A WEBSITE?
BUILD A BRAND OR WRITE A SERIES:

publishing-houses-are-watchingIf, however, you are a serious author working towards a career or life-long profession, then you will want a website.  You may not need one with the first book, but you will be anxious to build your brand right away.

Some of you will have day jobs with extra money to purchase a website.  Others will be raising kids and maybe money is tight.  There are options for both of you when it comes to creating an author website.

If you are writing in a series, you will want to brand yourself more than most.  You can operate on a shoestring for the first two or three books, however, so it's okay if you are operating on that shoestring.   You can keep an online presence using your author page and one or two social page connections.

And if your goal is to work with a literary agent and write through a publisher, you can easily operate without a website.

WRITING BOOKS IN SERIES:

writing a book seriesAlthough I have already said that you can write book series and operate with an Amazon author page, there will come a time when you want to brand yourself and your series.  This will also help you build an online presence.  It's all about competition.  The more ways you use to run into readers online, the better it us for you and your books.



A WEBSITE HELPS YOU CONNECT WITH READERS:

Author-Website-with-signup-formIf you want to connect with readers, or start building a readership, you will then want and need a website.  When I say connect with readers, there are a few ways to connect with readers.

  • Build your brand with readers with series book covers.
  • Allow readers and potential readers to sign up for your newsletter and be notified of any and all new releases.
  • You can ask readers to fill out questionnaires about their experience reading your books.  This feedback is invaluable.
  • You can offer a free ARC (advance reader copies) books from a website even during your editorial phase.  A form on your website can handle this.
  • You can also offer free books and giveaways by using different signup forms all from your website.
  • Even a one-page website with a sign-up form will work.

AFTER THE THIRD BOOK - IT'S TIME FOR A WEBSITE:

christian-mystery-romance-seriesFor whatever it may be worth to you, I would recommend that you consider a website by the time you have written a third book, whether it is in a series or not.  Once a reader has read more than one book, they will get curious about you.  They will want to see a picture of you and maybe learn a few personal things about your life.  Having a website, you can share a little bit of personal information.

This is also a great way to allow readers to contact you.  All websites have contact pages where a reader can email you safely and tell you about their experience reading your novel.



BUDGETING FOR A WEBSITE:

If you will be self-publishing and are on a shoe string budget, then you will need a website, but you may be able to operate without one for the first year or eighteen months.

When operating on a shoestring, budget, you need to decide where you will spend the little money you have to operate on.  So a website would not be a first priority for you, not for the first year to eighteen months.

CONCLUSION:

  • If you are just starting out, you don't need an author website.
  • If you only have one book, you can easily operate from your author page on Amazon and a Facebook page or Instagram page.
  • If you are on a tight budget, a website is not a top priority, not in the beginning at least.

COMING SOON:

I intend to do a whole blog and video series on how to create or purchase a very affordable website.  For example, you can purchase a URL address (for $15.00 or so) and build a free website on a free site.  Then you can use the URL to redirect to this free website.   This is an extremely budget-friendly way to have a website.

So be sure to stop by as I am planning to do more blog posts about this strategy as well as building a one to two page website for authors with only one or two books.


WHERE DO I START IN CREATING AN AUTHOR WEBSITE?

WHAT ARE THE FIRST FOUR STEPS?

What if I'm ready now?  What are the first four steps?

BlueHost-Hosting-PanelStep One:  Find an affordable hosting company.  You only need a basic plan.  I use bluehost.com, but be sure to watch my video that I'll post here about how not to get into the trap of buying all kinds of services you don't need.

Step Two:  If you only have one or two books, you can get away with building a small HTML-based website.  I will also have a blog post soon, which I'll link here, as ot how to build that.  It's easy.

Step Three:  Create an email that matches your website.  If the name of your website is CowboySue.com, then make sure you have an email like Sue@CowboySue.com.  This gives you a professional look right away.

Step Four:  Link your website to your Author page at Amazon Central.

Those are the first four steps in planning a website.



Book Marketing – Is it Necessary?

EVEN PUBLISHING HOUSES ARE NOTICING:

publishing-houses-are-watchingDo you want to be a published author and work with a leading publisher?  Or do you want the freedom of self-publishing?  Either way, you will need to learn to do at least some book marketing.

As I've watched other YouTube authors grow, I've noticed that most of the girls and guys who have built a sizeable social media following on their own have gotten publishing deals.  I can tell from being in the business world in general that this is now something that publishing houses look for.  They want authors with initiative.

Authors who create an online presence are also proving that they are serious and career-minded.  This too is something that the publishing houses look for.  The idea of signing a young author with a lifetime of work to be published is a dream come true.

KDP PUBLISHING HAS CHANGED THE PUBLISHING LANDSCAPE

Gone are the days where the high-end and huge publishing houses are the gatekeepers to being published.  They used to do everything but the writing for authors.  Amazon KDP broke that model.  KDP offered anyone the chance to publish a book.  At first it disrupted the publishing business, and within a year or two, it completely took over the publishing industry.  You know they took it over when even the publishing houses are advertising and selling on Amazon.

The big publishing houses could have been KDP, but they clung to the power and control of the gatekeeping model until it was too late. The last I heard, they were even having trouble holding onto their experienced editors because now even the editors are finding freelance work on their own.



EASY BOOK PUBLISHING FOR CAMERA-SHY INTROVERTS:

shy book marketersDon't worry if you are camera shy or introverted.  The type of book marketing I'm suggesting here is for introverts.  People who have these big boisterous personalities don't need anyone to help them gain a readership.  Social media was designed for the extroverts -- even the narcissists!

The first phase of the marketing will be starting and slowly building a newsletter list.  The next phase is to give away your book or market your book in other ways.  Your choices will depend upon your budget.  There are choices for those on a shoestring and also choices for busy people who want to buy services to move things along faster.

The following marketing strategies are all painless book marketing strategies.  Even the shyest introvert can do these strategies as they don't require anything confrontive or aggressive.  The trick is consistency.  These strategies work if you are able to keep at them everyday and every week.  They are so simple that adding them to any busy person's daily to do list will be a breeze.  I know as an introvert myself that most introverts are capable of great consistency.


DIY BOOK MARKETING - OVERVIEW

Book-Marketing-Mind-Map-Diagram

Above is a small diagram I prepared to give you an overview of how this first level of marketing works.  In the beginning, this is totally free.  It only begis to cost a bit of money when you build a readership of over 500 or 1,000 people.  But then you will be selling books, so it will all even out.

When I was starting out, I was thrown by the term 'newsletter'.  Every author video I watched suggested sending a newsletter.  I didn't realize that 'newsletter' is subject to interpretation.  I live a very quiet life and wouldn't have enough personal information to put into a newsletter.  So that was a big obstacle for me.

However, in time, I started sending book promotion emails, offering not only my book, but other authors' books in the promotions.   So whatever you choose to send when building your newsletter can be unique to you.  You can decide what your newsletter will be.

For example:  There are cozy mystery writers who write books about the food industry or baking.  Those authors can include recipes or other things that would fit in their book theme.  Mystery writers can send around some information about home security, or police stats.  You can decide to add whatever it is that you are really interested in.

I send around a newsletter with eBook promotions that I enter or host on Bookfunnel.com and Siteorigin.com.  I also alert my readership when my books are offered free on Amazon.com.  I would recommend both of these websites.



WHY BUILD A MAILING LIST?

building-a-readershipIt's important to be clear that when building an email list, that email list is your readership following.  You may have free book searches who get on your list, and they may unsubscribe after a month or two.  But the readers who like your books and look forward to hearing from you will remain loyal to you.  You are cultivating a following.  You need to see marketing as a slow and steady way to build this readership and maintain a monthly or bi-monthly contact with them.

I recommend the first step to sign up at Mailchimp.com or any of the other free mailing list companies.  There are many of them now.  I don't believe Mailchimp is the cheapest choice like it was once was.  They used to allow you free access up until your mailing list grew to 2,000 people.  I'll have to do a search to see what other companies are out there.  When I do, I'll do another blog post.


HOW DO I GET PEOPLE TO SIGN UP?

Book-Marketing-Mind-Map-Diagram

When you join Bookfunnel and SiteOrigin, you can offer your book as a free download.  Promotions on these sites are for free giveaways, or book sales or Kindle Unlimited eBooks, or permafree books at other retailers.  There are many, many choices.  Each promotion is different.


bookfunnel-mailing-list

By giving away your book, a person who wants the book must sign up to your newsletter list.  Because this signup is handled by Mailchimp (or whoever your mailing list company will be) you just create the email from a template and the mailing service signs people up.  It has them verify their email and they are signed up and you now have permission to send them follow up emails.

Consistently sending out new promotional emails and having people continue to sign up will allow you to slowly but consistently grow your readership.   Adding this level of marketing into your weekly schedule is enough consistency to build a sizeable reader list.  You will be amazed at how fast you can build.

Site-Origin-Website-SS

OTHER STRATEGIES FOR BOOK MARKETING

OFFER ADVANCED READER COPIES:

Each book goes through the same cycle.  It's written, and it finally goes off to an editor.  Then when it comes back, you have changes to be made.  At some point before you publish the book, you can offer it as an Advance Reader Copy.  This is where you offer a free copy of the book for an honest review.

It's a good idea to give yourself at least 6 to 8 weeks before publication to gather readers so that when your book is published, you will be able to get reviews on the day or day after its published.

This is a great strategy and again, it's free.  It's a way to not only build your reader email list, but also get reviews on your newly published books.

OFFER 1ST IN BOOK SERIES FOR FREE:

Another way to continually build a mailing list is to write novels in book series.  There are many authors who started out offering their first book for free and then sold the other books in the series.  This is a great way to allow readers to try out your books, see if they like your writing style.

Even Amazon will allow you to 'price match' for a free book on their platform.  There are some conditions that have to be met, but nothing that's hard.

Most series has a certain read-through rate.  If your books are good, you will have a high read-through rate and readers will be happy to spend on the follow up books.  I'll also show you in follow up blog posts how to add a link to the next book, along with adding a link to leave a review for the book they just finished.   It's all marketing and it all works.

WHERE SHOULD YOU BEGIN?

Join Bookfunnel.com, SiteOrigin.com and Mailchimp.com.  That's enough for the first six months to a year, especially if you only have one book.   Give away that first book or offer it on sale through Bookfunnel and SiteOrigin.  Within a year, you will build a mailing list anywhere from 500 to 5,000 emails.  I know it sounds impossible, but the trick is consistency.  Every month you need to continually offer your books for giveaway or sales.

WHY SHOULD I GIVE THEM AWAY?

The main reason you should give away your early books is that unless you have a readership already, like JK Rowling or Stephen King do, then you are competing with those authors.  Why would a reader buy one of your books when they can buy a book by a well-proven experienced author?  That's the main reason to be willing to give away books in order to build a readership.

Don't think of it as giving away your book for nothing.  Think of yourself as using the book as a free way to build the first twelve bricks of your future readership.  It's all in the way you choose to look at things.



The Top 10 Obstacles to Finishing a Novel

PEEK BEHIND THE NOVEL

I'm in the weeds!

scrivener-peek-behind-the-novelI am knee-deep in Level 4 of writing the next book in the Jack Nolan Detective Series.  I thought this would be a good time for me to take a break and reflect on what happens when I'm 'in the weeds' writing a novel.

Even though all writers have a different writing routine, I would venture a guess that most of us feel some of the same fears and face some of the same obstacles.

STARTING A NOVEL IS EASY:

DP-drawing-woman-and-computerWhen you first sit down to write a novel, everyone is filled with enthusiasm and creative energy.  It's exciting.  It's new.  But as the manuscript begins to grow, before it feels finished -- or even ready to be polished, it feels cumbersome, heavy, and overwhelming.  At least for me it does.

FEAR OF FAILURE:

Even though the story and plotline felt great at the beginning, there comes a point where a fear of failure sets in.  Am I going to be able to finish this?  Does this plotline even make sense?  What happens if this storyline is not that great?  Maybe this mystery isn't enough.  Maybe the dots are not going to all connect.

woman-fearfulIt's possible to get paralyzed by a fear of failure at any point during the writing of a novel.  It's not a one-and-done operation.  No one sits down, starts writing, finishes writing and ta-da, there's a book.   Writing a novel doesn't work that way.  It's a long process.  It's a multi-layer process.

When these fears pop up, and they will, it's important to remember that many writers feel these doubts and fears.  It's important to remember that everyone of us fails at something at some point in our lives.  The good news is any novel can be redone, re-written, revamped, added to, or massaged in any number to go from mediocre to great.  It's a work of art in progress until it's handed over to the publisher.  Knowing this is empowering.



WRITERS BLOCK:

DP-writers-block-womanWriters block is another common problem among authors.  This often sets in after that initial period of excitement about the novel wears off.  At some point the writing of the novel shifts into a project requiring some heavy lifting.  There's always a phase or two where the author has to tough it out.  We have to keep at it.

It's important to know ahead of time that writer's block may set in at any time while you're writing.  I find that deciding to just sit down and go over what I've written 'to get my place' or to 'get into the flow of it' is enough to get over any writer's block.  Just by sitting down and starting to read through it, the project recaptures me.  Even on days I feel I have nothing in me, I can suddenly be pulled into writing before I even know it's happening.  If you can commit to look at your project for fifteen minutes, this can be enough to recapture your enthusiasm.

LACK OF TIME:

Many wannabe authors have busy lives and don't have a lot of time to devote to writing.  There are certain years -- especially in a parents' lives --where raising kids is more than a full-time job.  But where there is a will, there is a way.

There are ways to steal away an hour or two in any given day.  It does, however, always require some level of planning.  Don't be afraid to plan writing time into your day and give it a higher priority than 'the back burner'.   Even if you are a parent or a caretaker, pursuing your own dreams is important.  It keeps you engaged in life.  It makes you a better parent.  It can even make you a better day worker.  Think of your writing as your own personal mission in life.

PERFECTIONISM:

Perfectionism can be another stumbling block for authors.  Everyone wants to write a masterpiece.  But at some point, you need to also know that nothing in life is perfect.  Don't let your ideas of perfect get all wired into your ideas of excellence.  They are two different things..  If you looked close enough, you could find a few imperfect brush strokes in the Mona Lisa.  If you read Harry Potter enough times, you may catch a plot hole or two.  It's important to know the difference between excellence and perfection.  One is doable and one is not doable by human beings.

FEAR OF REJECTION:

tension in story graphicWill my readers like the book?  Will the book be good enough to get a literary agent?  What happens if my book gets bad reviews?  There are any number of fears of rejection that can cause us to stop writing.  Decide ahead of time you won't allow these fears to stop you.  Like I said earlier, think of your writing as a mission God has given you.   This is your life's work, along with your other worldly responsibilities.  Your writing could be an opportunity to pass on things you have come to learn in your life.  That's a purpose.  Or maybe writing is a way for you to share the gift of storytelling that you know you were born with.  That's a God-given purpose.  Whatever the reason, it's important to not allow fear of rejection to get in the way.



SELF-DOUBT:

Self-doubt is a tool of the devil.  It's easy for any human to start thinking they aren't perfect, so maybe they aren't good enough to pull off writing a novel.  And the reason I call it a tool of the devil is because it can start with just a tiny little insignificant thought of self-doubt.  But it can snowball and get bigger and bigger and bigger.

During these times when I feel self-doubt, I think of my writing as therapeutic for myself.  It's something I'm doing for me, not for anyone else.  Any fear of rejection that occurs, thinking I'm doing it for myself, it takes away any sting self-doubt may have.  It removes any power it has over me.  It turns the tables on this.

DISTRACTIONS:

woman-multitasking-distractionsDistractions are one of the biggest obstacles to completing a novel.  One reason is because life does serve up constant small and big emergencies that have to take first priorities in our lives.  So an emergency distraction can throw a whole well-planned writing schedule up into the air in a heartbeat.

One of the weapons against distractions is get clear on what a real emergency is verses a situation that can take its place in your daily routine.  You don't always have to sacrifice your writing time just because someone else doesn't have to wait or suffer a small inconvenience.  Always ask yourself whether you have the right to protect your free time or whether you are dealing with a true emergency, a situation that requires you to replan in that moment.

Parents with kids can fall into a trap of giving up all their free time based on a constant stream of kid demands.  Giving in to every child whim is not the definition of a good parent.  Protecting your free time and expecting your child to work within your schedule is not bad parenting.  It's the sign of someone who is good at balancing their lives.

I learned a long time ago that I have to protect my free time as there are armies of people in the world who would harness me as a free resource in their lives.  They would demand and expect that I do all the things they don't want to do if I allowed it.  We're responsible to set our own boundaries with people, and that includes kids.

RESEARCH:

too-much-researchMost novels require at least some research.   The internet can be a blessing with research but it can also be a curse.  It's a blessing because the days of having to travel to a public library are over.  It can be a curse because the research can suck you in and you can use up all your valuable writing time doing too much research.

The tip I would pass on to any new writer would be to not do the research until you have already laid down your plotline.  This will avoid research for things that wind up on the editing floor, so to speak.  Subjects or issues you you think may come up in the story may get cut as you firm up a plotline to fit within the space of a novel.  There's nothing more frustrating than looking back and seeing hours and hours of wasted research time.

Too much research can also lead to another problem and that is 'information dumping'.  That means that many authors can't resist the opportunity to write into the story things they learned from their research that are not really relevant to the plotline.  This may be fascinating to us as authors but it's boring to readers if it doesn't move the story line along.

EDITING THE BOOK TO DEATH:

editing-a-novel-to-deathAnother trap to finishing a novel is to get caught up in a never-ending edit of the book.  This usually hooks in with perfectionism problem in some way.

I break up my editing into stages so that each time I go through the book, I focus on only one thing.  For example:  The first edit is to check to make sure I have put my descriptions of locations and people in.  The second time I go through it, I look at sentence structure and make sure the chapters flow without any time gaps.  The third time I pass through, I look for verb tenses.  The next level is looking for the words I like to use too much like okay and just.

By having a solo focus, it prevents you as the author from getting caught in changing everything all at once.  This prevents you from being able to focus on anything.

THE PSYCHOLOGICAL TRAP OF FINISHING THE NOVEL:

finishing-a-novelOnce you complete a novel, there is a little sadness that sets in.  This book is no longer your baby.  It's no longer your little pet project.  Once you hand it off to an editor, it becomes a shared work, so to speak.

Very often, authors who have abandonment issues or fears of depression, they don't like to end anything and that includes writing a book.  When I hear people saying they took seven or ten years to finish a book, I'm astounded at what could have taken them so long.  They kept the book as their little baby for an entire childhood.

My Peek Behind the Novel series is about writing in layers.  I feel that writing in layers is a way filled with techniques that keep me writing, keep me on track, keep me on schedule, and allow me to complete the novel, no matter how much research it requires.

These are just a few of the obstacles that we, as writers, face when undertaking the writing and completion of a novel.  If your goal is to write a novel, don't give up on your dream.  Keep writing, keep pushing yourself, and eventually you will complete your novel.



Keeping track of your book files as you move towards publication

ONE DRAFT MANUSCRIPT DOCUMENT IS EASY!

man reading news in parkWhen writing your book, especially if you are writing in a management system like Scrivener, it's easy enough to keep track of your manuscript.

However, once you compile the manuscript and pass it onto a beta reader, or an advance copy reader, or even an editor, suddenly, there are now 'multiple copies' of the same manuscript.

PRE-MARKETING DOCUMENTS AND GRAPHICS:

Then once your manuscript leaves, you should shift over into marketing mode.  You will start creating graphics to use in marketing your book, or you will be working on the ebook cover or even the paperback cover.

You'll have original royalty free pictures, and then you'll have various copies of those oncoe you remove a background or two -- you get the picture.

Pretty soon, you have 25 files, some graphics, some blurb files, etc.

Below is a list of the documents you may accumulate just starting after you pass your manuscript on:

  • royalty free graphics (for cover)
  • templates from kdp (for cover)
  • descriptions (written by you)
  • blurbs for different websites (written by you)
  • graphics or documents by Fiverr
  • newsletter graphics
  • ebook sale graphics
  • ebook release notices
  • ebook promotions at bookfunnel

This is just a sampling of how many documents you will begin to accumulate.

The only document that is precious and that needs to be tracked like a hawk is your "present final manuscript".



WHAT IS A PRESENT FINAL MANUSCRIPT?

A present final manuscript is just that.  It's the last true final manuscript as of today.  You will make changes after you hear back from advance readers and you may make other changes after you hear back from your editor.

My biggest tip is to use a date on final manuscripts.  So if you are fearful of throwing out previous final manuscripts -- as most writers are -- you can be sure that a new final with a later date is a more recent final.

GIVE THE FINAL MANUSCRIPT ITS OWN FOLDER

I also put the actual final manuscript that I upload to KDP in it's own folder called FINAL MANUSCRIPT UPLOADED TO KDP.  Then I also date the final manuscript inside that folder.

This is an added safeguard so you don't wind up making new changes to an already older manuscript.  Trust me, I'm speaking from experience unfortunately.

USE A CONSISTENT FILE NAMING CONVENTION:

I'll share below my naming conventions with a few explanations below:

Most of the above files are self-explanatory with the exception of two or three.  The reference to Bookfunnel and SiteOrigin are two websites that I use as a self-published author to market my books.  I give away free copies of my new book the six to 8 weeks before publication.  I often have a giveaway in them for taking the time to fill out a questionnaire about how they enjoyed it.  So that's a different "final manuscript".

The other file that may need some explanation is "TOBEDeleted".  I am paranoid about deleting anything before publication.  So the old final manuscripts or anything else that I know I don't want or need, I put into the TOBEDeleted file.  Once my book is safely published, I then delete everything at that time.



Self-Publishing – Creating a Book Cover – Two Routes

EVERY MANUSCRIPT NEEDS A COVER:

At some point your manuscript will get closer to publication.  At that time, you will need to start thinking about dressing it up for publication.  The book cover.  You can find any number of places, including KDP itself where you can create your own cover for free.  Not recommended, but it's possible.

If you are writing a non-fiction book, you can probably get away with using the KDP cover creator as the non-fiction books are more 'content related' than fiction.

Every new author begins to have visions of scenes they want etched onto the front of their book while writing it.  I personally did the same thing.  The book cover doesn't have to reflect any scenes from the book.  The book cover is more sales pitch than any type of a summary or hint at what the book is about.



amazon subcategories
amazon subcategories
amazon subcategories

SO WHAT SHOULD DETERMINE THE BOOK COVER?

Answer:  Genre and mood.  Genre or theme.  That's what should guide your choice in a book cover.  The best practice for a newbie self-publisher is this:  Find your genre and then see if there is a sub-genre where your book fits.  Above you will see some of the subgenres under romance and some under mystery, thrillers.  Finding your exact niche is what you want to target before you set your heart on any design.

What does this mean?  Let me explain for the ultra newbies.  It means that romance is a large genre by itself.  However, Amazon has created all kinds of subgenres under romance like billionaire romances, cowboy romances, small town romances, etc.  With all the analytics in the world, Amazon knows that people tend to like the same types of books, and by having these subgenres, it's now easy for people to find exactly what they want.  As a new self-publisher, you need to make this work for you.

REAL WORLD EXAMPLE OF CHOOSING THE WRONG GENRE:

I wrote a vampire series that was really best suited as a paranormal romance.  I never heard of paranormal romance.  I didn't even know they had a paranormal romance genre.  I was operating on the antique system where all vampire books were in the horror section.  WRONG!

Not knowing all this, I originally designed a cover for "gothic vampire".  Big mistake.  I'll go into that experience a little more as I explain how to work with fiverr and still maintain control over your design.  My point here is that I found out too late how important these sub-genres were.  I had already paid for a fantasy gothic cover.  Then when I went to change it, the fiverr designer who charged only $50 a cover now wanted $250 a cover.  I had four books in my series!  More on that in another blog post.

The way this became a problem for me was that my book covered looked like a high fantasy horror, but there wasn't enough blood in my story for that genre.  My vampire series is more of a paranormal romance, a modern family drama.  So it just was on the wrong shelf, so to speak.  The cover was the main problem.  It said gothic and it wasn't projecting the right "genre" or the right mood.

I have since fixed it, but it was an expensive lesson I learned the hard way.  Anyway, I think you get the drift that knowing what book shelf, so to speak, you are designing for is very important.

TO SUM UP:  Find your genre first and see if you also belong in a sub genre.  Then search out this sub-genre best seller list on Amazon and look at all the covers there.  Pick two of your favorites.  They will be your inspiration covers.

NOW WHAT?  HOW DO I GO FROM FINDING A BOOK COVER I LIKE TO CREATING MY OWN?

The answer to this question is determined by your budget.  In the world of self-publishing, there are dozens of companies and freelancers that serve the self-publishing community.  They do everything from ghost writing, editing, book covers, marketing, social media and more.  You can spend a small or even a large fortune on these services -- and you may be in a position to do that.  If you are, good for you.  If I had all the money in the world and had it all to do over again, I would get a publishing coach who could hold my hand and direct me on the path the entire way.  I would make sure this consultant was an editor first and consultant secondly.  This is probably the least stressful way to self-publish.

One Word of Caution:  Be careful as you choose services to help you as there are good companies and some shady companies.

However, if you are publishing on a shoestring, then you've come to the right place.  Keep reading as there are two different routes you can take, each will be determined by how much of a shoestring you are operating on.

amazon subcategories

TWO ROUTES TO THE SAME SELF-PUBLISHING END:

If I had to make one recommendation to new self-publishers, I would tell them to spend their money on a good line-editor and learn to do the other services yourself.  It is possible to find an excellent freelance editor for four to five hundred dollars.  If this is the main expense of publishing a book, that's still considered a reasonable budget.

Don't worry if you are a single mom or supporting a family and you don't have a spare four hundred.  If there are kids in your house, I can only imagine how fast they can eat money!  I operated on less than $400 in the beginning.  I've got you covered below.

THE FREE ROUTE TO A GREAT BOOK COVER:

Word-free-in-explosion-shapeWith Gimp (free graphic design program) and www.pixabay.com, you can teach yourself how to create a great cover.  It's not necessary for authors to learn every single tool in the Gimp program to produce a great cover.  You merely need to learn how to remove a background, blend pictures together and a few other easy-enough techniques.

I'm producing a Gimp for Authors Series to teach only enough to make a cover.  This reduces the learning curve drastically.   Look for my Gimp for Author videos on YouTube.

THE LOW COST ROUTE TO A GREAT EBOOK COVER:

Word-low-cost-in-explosion-shapeNow another paid but affordable route to making your own book cover is to work alongside someone at Fiverr.com.  There are lots of people who will create a nice book cover for $25 or $50.   This may be worth it for some of you who are busy and don't have the time to learn Gimp.  It always comes down to money vs. time.

name-square-fiverrJoin www.fiverr.com.  Search for book cover design.  Each graphic designer will have a portfolio of some kind.  They all also have a rating based on past jobs.  Fiverr is the go-between.  You pay this person through the website.  Fiverr protects both people in the deal.  They make sure you pay when the work is delivered and they make sure the person who has offered to do the work has done it as agreed.  So it's very safe.

MONEY SAVING TIPS FOR USING FIVERR

Words-money-saving-tipIf you can, reduce what you need to have done down to a single task.  For example:  If you ask them to create an entire book cover, they will own and control the entire design. You will have no idea what they did to create it, how many components they used, what font they chose, etc.  If you want to tweak it down the road, it's impossible to do on your own.

However, if you learn enough graphic design in Gimp to create the components used in your cover, know EXACTLY what font you want, then you can  only pay for one or two tasks:  Can you remove the boring sky from this picture and add this nice one?  Can you turn this picture of guy into a silhouette and put him on a transparent background for me?  That is much cheaper work than:  Can you make me an original book cover?

As long as you can arrange your graphic components onto an eBook template in Gimp (beginner level task), then you can control your expenses and keep them very, very low.

LET ME SHOW YOU HOW:

Below is a video where I jump into Amazon.com and show you how to find the subcategories.  It's not that easy anymore!  This will help you, as a self-publishing author, find your niche category.  That's Point A.  From there, it's easy to find a template book cover from one of the many you will see.  With that template, you are less than 10 Gimp techniques away from creating your own cover.

 



Peek Behind the Novel – Writing the First Draft – Layer 4

LAYER 4 - WRITING THE FIRST DRAFT

PBN-SM-Layer4-Scivener

  • Use the Scene outlines to write the individual scenes.
  • Split Scrivener Binder into Four Parts representing the Four Part Structure.
  • I copy each scene outline into one document under the Part it belongs in.
  • I set up all of my scene documents in the proper sections.  I don't worry if certain parts are 'heavy'.  The clues are recorded but the rest of the drama of the story is not.

THE MIND IS ALWAYS WORKING:

  • This process will give you a bird's eye view of the scenes.
  • I usually decide to move a scene or two closer to the mid-section of the story.   Because it's only an outline, it's easy-peasy.
  • By seeing the scenes with the timings and a one to three word prompt, I start to see the story from above.

I DON'T FORGET MY LANDMARKS - PART 1

  • The Hook (Which we haven't talked about yet)
  • The crime scene or the acknowledgement of the mystery
  • The Inciting Incident - When the detectives start off to solve the crime.
  • By the end of Part 1, I want there to be at least 2 suspects or even 3.
  • By the end of Part 1, more than one person looks guilty.

LANDMARKS OF PART 2:

  • Interviews begin - they point to different people
  • Clues begin to trickle in - they may seem to clear one or another
  • One of two secrets are exposed in Part 2.
  • The end of Part 2 is the midway point.  There could be a big surprise or shock

LANDMARKS OF PART 3:

  • More interviews
  • More clues
  • Even the rise of another suspect, an unusual suspect.
  • This rise of an unusual suspect can twist the story into another direction.
  • This midway point could also be a Dark Night of the Soul where it may seem that the culprit may get away with it or it won't be solved or solved in time.

LANDMARKS OF PART 4:

  • The first part of this section will be a big reveal.
  • The crime will be solved between the start of Part 4 up to 2/3 of the part.
  • There needs to be time to wrap up the crime and show how it affects everyone involved.
  • The last part of the story is for the 'wrap up' where you tie up all the loose ends.

ABOUT WRITING THE WRAP UP:

  • Reveal the guilty party and solve the mystery.
  • Reveal why the red herring couldn't be guilty.
  • Do a quick review of the whole crime to confirm for the readers
  • Show a 'new normal' for the main characters, showing their character arcs completing.
  • In a series, you need to drop a clue that this crime is finished but their story continues.


TIPS ON WRITING A FIRST DRAFT:

  • Write forward only.  Don't look back.
  • Don't worry about spelling, grammar, verb tense, too many over-used words.
  • The goal of the first draft is to get it down on paper and make sure you put everything into the story from your scene outlines.
  • Think of it as 'blurting out the story'.

I'LL BE BUSY OVER THE NEXT FEW WEEKS WRITING:

  • I've reached Layer 4 in my present novel.  This layer takes time to get it all down on paper.
  • By not worrying about prose or grammar, I'm free to just be creative about the story and whatever dialogue pops into my head.
  • The first draft will be just that -- a first draft.
  • Rest assured that the first draft is important, but by the time I get all the way to Layer 8, it will be polished and not look anything like it looks in the first draft.

I HOPE THIS SPURS SHARING

  • I hope my revelations of my writing techniques will prompt other authors to reveal their process.
  • I love to learn new techniques and when I was brand new, learning from experienced authors was so very helpful.
  • Be sure to sign up at ReadFirstChapter.com to get on my mailing list.  I send book promotions once a week and notices of new books and notices of when my books go "free" on Amazon.

Here is the YouTube video that goes along with this blog post.  I have the timestamps below in case you want to watch a certain part over or just skip to the relevant part.

00:01 - How I set up Scrivener into the Four Part Story Structure 01:15 - This process gives you a bird's eye view of the entire story
02:00 - Showing in Scrivener how I set up the Binder, the documents, the Title and Synopsis sections and how I can use the Outline view to see a bird's eye view of the entire manuscript as it comes together.
03:00 - Tracking case time and personal time in order to weave in the subplots
03:36 - How I use the screen outlines, moving the scene outline into the Notes section to keep it safe
04:25 - The Corkboard vs. Outline View 06:10 - Keeping the writing landmarks of Part 1 in mind: The hook, inciting incident, etc.
07:15 - Landmarks of Part 2, how the evidence trickles in - middle of the book
08:20 - Landmarks of Part 3 - Names the suspects and a dark night of the soul.
09:20 - First half of Part 4 - The big reveal and the wrap up of the mystery. 11:03 - Tying up all loose ends and the subplots. Showing the new normal. Ending the character arcs for this story.
12:00 - Writing series and letting the reader know the crime has been solved but their personal lives continue.
12:37 - Five tips to Beginner Writers 13:30 - The story crafter vs. the story author.



Gimp for Authors – Basic Tips I Wish I knew When I Started

Gimp-logo-from-siteGimp is a free graphics program and it's fairly easy to use.  But a lot of the program is not self-explanatory.  So you can get lost really easily.  A graphics designer needs to know how the entire program works.  For authors, writers and other self-publishers, you only need to know a few of the tools to do pretty much everything you need to do.

The purpose of this blog post and video below is to give an overview of what authors will need to know about Gimp in order to be able to make social media posts, ad banners and book covers.

OPEN A NEW DOCUMENT VS. OPEN AS A LAYER:

Once you download the software, you will open the program and your first move will be to 'create a new image'.  Click on FILE > NEW IMAGE.  This will open a new dialogue box.  Fill in the dimensions of how big or small you want the image to be.

PPI - This controls how big the image is.  If you are creating something for a printer, or a paperback cover, you need to fill in 300ppi.  If you are creating a social media image, fill in 72ppi.  Printers need BIG pictures and the internet likes smaller pictures because they are easier to pull up from the servers.

HOW THE LAYERS PANEL WORKS:

All images are created in layers.  The layers are built up one over the other.  This is another reason why transparency is important -- which I'll cover below -- because you don't want to cover up the image or work below the layer you are on.

If you don't see your layer's panel open with the default settings, click on Windows > Dockable Dialogue Boxes and Layers will be one of the first choices in the long list of choices.  You can get to it by using the shortcut key Control L.



CHANGING COLORS FOR TEXT:

The graphic to the left is a closeup of the tools panel.  Each tool is represented by an icon.  Below the tools is a graphic representation of your foreground color (the color on top) and the background color (the color in the back).

When you open a blank layer, it will default to your chosen background color.

The text tool uses the foreground color.  So if you want to create a layer of black text, click on the text tool, click where you want to type on your image, and the text will render in black.

However, if you want to change the color of your text, before you click on the text tool, click on the black foreground color icon, and a color box will open.  Choose another color and then click okay.  Then click on the text box and your text will render in that color.

TIPS ON USING THE TEXT TOOL:

The text took can be tricky for a beginner because you can't as easily use the shortcut keys.  For example, if you change your text size and then click on M for the move tool, it only adds an 'm' next to the text size.  This can drive a new user mad!  So be aware of this, that the shortcut keys can be a bit tricky when using the text tool.

It's best to click out of the text box and then click on the move tool icon.   I wish I had known this when I first started using Gimp!

USING THE ALIGNMENT TOOL:

In order to align everything in the center on your image, you will need to use the alignment tool.  There are two steps in using the alignment tool.  Most tools are as easy as just clicking once on them.  However, when using the alignment tool, click the tool to make it active.  Double click to bring up the tool box.  Then choose to associate this to the background layer.  Once it has been assigned, then you click inside the image to the area you want to align.  Four very tiny dots will surround the object you are about to align.  These tiny dots are easy for a beginner to overlook.  Once you see these tiny dots, then you click on the 'center' or 'left-align', etc. inside the tool itself.

When you see the video below, you will see it in action and it will become clearer.

SAVE VS. SAVE AS VS. EXPORT AS:

There are three ways to save documents.  I'll post below the three ways and when you want to use that particular save:

  1.  Save or Save as - This saves the image as a .xcf document.  These documents are only recognized by the Gimp program itself.  You may want to save a social media image you made as a .xcf document.  This way, when you open it, you open the document and all the layers you created.  You can easily reuse these files to make future social media images.
  2. Export as - In order to use the images on the web or even send to a printer, they will need to be saved in the proper format.  So you will save as a .jpg or .png for the web.  If you have a job that a professional printer will use, you will most likely have to use a pdf.


SPECIAL INSTRUCTIONS ON SAVING FOR GIMP BEGINNERS:

It's important to know that .jpg images do not allow transparency.  They will default to having a white background.  .png images do allow transparency backgrounds.  This means that if you have a round logo with no background, you need to save it as a pgn file.  Otherwise, it will throw in a white background if you save it as a jpg.

Now, there is a little glitch in Gimp for saving PDF files, especially when saving book covers.  The work around is to save the book cover as a xcf document for safekeeping.  Then save it as a jpg file.  Open the jpg file and then save that as a pdf.

If you just save the xcf file as a pdf, it starts throwing thing into different places.  It took me hours and hours to figure this out, so I'm passing on this tip to other beginners!  Save as a jpg, then open the jpg and save that one layer document as a pdf.

HOW THE TRANSPARENCY WORKS:

In the project below, the Banner for Bookfunnel, you won't really need to now about the transparency layers.  But I offer this as a beginner tip.

If you choose to make an image and choose the transparency layer from the getgo, then each layer above your first layer will also be a transparency layer.

However, if you just open the document and try to add something that needs a transparency, it will cause a lot of frustration because the transparency won't work.  If you do this, open with a white or black background, then go over to the layers panel, right click on the layer and select "add alpha channel".  When you do this, nothing will happen, no noise is heard.  It feels like nothing happened.  But it did.

If you then click over into the image and then click your delete button ono your computer, the background color will disappear and in its place will be the grey and white checkerboard, as seen above, which represents the transparency.

For your convenience, I have posted the time stamps for the how to video that follows in case you want to watch a short clip more than once.

Video Timestamps:

00:01 - How to properly size a graphic
01:19 - How to open a picture vs. how to open a picture as a layer
02:00 - How to resize an image with the scale tool
03:15 - The layer's panel - How to find it - how it works
04:00 - How to change text color with the eye dropper
04:33 - How to use the text tool, a text box, and create a headline (T)
05:02 - How to resize the text size and make two text lines
06:02 - How to use the alignment tool (Q)
07:00 - How to move the text box (M)
07:21 - How to save the graphic as a XCF document (Gimp document)
07:58 - How to export the graphic as jpg/png graphic for internet
08:30 - How to save your project as a Template and reuse it
09:36 - How to turn a black background layer into a transparency layer



Author’s Resources – HTML and CSS Cheat Sheets

WHERE CAN I FIND THESE CHEAT SHEETS?

WHY WOULD AN AUTHOR OR WRITER NEED THESE WEBSITE CODING SHEETS?

If you're an writer or fiction author and you either have or plan to have a website, it's only a matter of time before you will need to know at least a little about HTML which controls the structure of a website or CSS which controls the style of a website.

This website, overapi.com, has AMAZING Cheat Sheets for these languages as well as many others!

Just look at how much work went into theses!

Above is only the HTML Cheat Sheet. This is only a screen shot.  The sheet goes all the way down the page.  The only coding you will need are at the top.  I remember wanting to change a background color, or change the size of a headline, or add more or less margin or padding space and these came in so handy.

You will only need one to three sections on each of the cheat sheets to have everything at your fingertips.

This resource came in so handy when I put up my first website.  I hope it will come in handy to new writers and authors who 'need to tweak' just like i did.



Self-Publishing Tip – Cover sizes

Cover Sizes - Which Comes First?

I chose to write this blog post for new authors who struggle, like I did, when it comes to getting things together right before self-publishing your own books.  I managed to flip upside down when it came time to uploading and publishing.

One reason I went upside down was because I was nervous about doing something I wasn't familiar with.  The second reason was that I had done so much research that I was overwhelmed with information and I had the information in different places.  Sheer confusion.

WHAT DO YOU ABSOLUTELY NEED TO UPLOAD AN EBOOK COVER AND A PAPERBACK COVER ON KDP.AMAZON.COM?

The ebook cover needs to be 2560px (height) x 1600 px (width).  The instructions say the ebook only has to be 76 dpi, but I always make sure mine are 300dpi.  It's just more high quality.  Amazon has a way of compressing them and they always look good online, so I would suggest you do the same.

It's all about the size.

76dpi, 150dpi and 300dpi - What's the difference?

The difference is size in dots per inch.  Without getting too technical, which isn't necessary, 76dpi is the most common size to use online, on websites, anywhere that you want your pictures to load fast.

150dpi is a bigger size, and that is seen sometimes online.  But that would usually be used for someone publishing actual artwork or photography.

300dpi is what a printer would need to print a color copy of anything.

72 dpi is referred to as "low resolution" and 300dpi is considered high resolution.

IMPORTANT LINKS TO KEEP HANDY:

Amazon offers a Cover Creator, but the covers are template based and it's best to learn how to use Gimp or some other free graphics program in order to make a cover.  They aren't hard to do.  Stay tuned for videos on how to easily make a cover.

The information about formatting in general begins at this link.

The paperback calculator is at this link.